Astari Laksmiwati - Content Operations / Music Programming, ByteDance

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Network Power<100 people

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Startup Founder

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Marketing

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Business Owner

Geos

🇮🇩50%

Indonesia

Work Background

ByteDanceContent Operations - SEA Music Programming TikTok Music

Jul. 2023Jakarta, Indonesia- Music content curating and programming including flagship playlists, charts, mixes and channels. - Develop content campaigns; identify viral and trending content units to increase user satisfaction. - Drive stream duration and content satisfaction through optimization and content diversity. - Working closely with Artist & Promo and Partnership team to devise a content strategy that support content metrics goals. - Maintain relationship with record label/digital label/distributor partner.

ByteDanceContent Operations - Music Programming Resso

Feb. 2021 - Jul. 2023Jakarta, Indonesia

PT Bukalapak.comCommunity Content Manager

Apr. 2016 - Feb. 2021JakartaI am responsible for overseeing every content creation activities related to Bukalapak's Seller Community on every platform such as community forum, social media, webinar, printed media (newsletter). Working closely with the program, community engagement, partnership team to devise a content strategy that aligns with the company's wider goals. Supervise and manage content team to deliver contents that drive online traffic and engagement to owned platform

self employedFreelance KOL/Influencers Management

Jan. 2016 - Dec. 2020I handled several freelance projects in assisting clients on identification of potential Key Opinion Leaders (KOLs)/influencer partnerships up to 100 persons for paid and/or organic programs/activations/events. I work closely with clients to conduct influencers to foster new relationships, and oversee the influencers agreements as well as the execution of deliverable influencers programs/activations/events in timely manner Past projects including: - Australia-Indonesia Partnership for Empowering Indonesian Women for Poverty Reduction (MAMPU): From Desa to the Twittersphere event (2016), - Marlboro Neuland Party (2017), - Wave of Tomorrow (2018) (2019), - #amazeofdecision (2019)

Rimma.coCommunity Event Consultant

Jan. 2019 - Sep. 2019Jakarta, IndonesiaSupervise event planning including selecting theme, venues and curating speakers for ROOM:E, Rimma.co monthly offline event. ROOM:E is an event series specifically designed for young women (first jobber/professionals) with goals to provide them with support system and platform to grow their skills. We collaborate with various partners such as Indonesia Development Forum, Chevening Alumni Association Indonesia and WomenWill Google Business Group

Maverick IndonesiaAssociate, Community Engagement

Jan. 2013 - Apr. 2016Greater Jakarta Area, IndonesiaResponsibilities: - Curating communities, Key Opinion Leader (KOL)/Influencer relations for clients. - Support community events such as ON|OFF (formerly known as Pesta Blogger) and organizing Pecha Kucha Night Jakarta (2014 - present). - Develop communities, Key Opinion Leaders (KOL)/Influencers database. - Nurture relationship with communities, Key Opinion Leaders (KOL)/Influencers through networking.

DeezerIndonesia Music Editor (part time)

Jan. 2015 - Dec. 2016- Curate and manage playlist and music recommendations. - Develop, manage and localize social media and content editorial for newsletter - Maintain relationship with record label/digital label partner

Maverick IndonesiaDigital Associate

Jun. 2011 - Dec. 2013Greater Jakarta Area, IndonesiaResponsibilities: - Support, develop and managing digital campaign strategy and/or Key Opinion Leaders for clients such as Pacific Food Indonesia, Coca-Cola Indonesia, Standard Chartered Indonesia, Google, etc. - Content development and management for MyWealth-Citibank and Anugerah Adiwarta.

PT Kreatif BersamaMusic Content Manager

Aug. 2010 - May. 2011Jakarta, IndonesiaResponsibilities • Maintaining relationship with record labels partners and telcos • Compiling, organizing and archiving music database and contracts • Devises selections for songs and programs the weekly proposed music through surveys as to which songs get most response from target market

DBB IndonesiaBusiness Manager Assistant

Mar. 2008 - Aug. 2010Jakarta, IndonesiaResponsibilities • Administrative issues such as; correspondence, financial tasks (monthly financial report, handling payment), personal tasks • Compiling, organizing and archiving information and document as well as preparing a large database for public access. • Maintaining relationship with clients/ media partners, liasoning various people, talents coordinator • Facilitating day-to-day activities of each projects (including traveling, managing accommodation, etc).

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