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Work Background
Account - Creative & Project Manager
Blackhole StudioAccount - Creative & Project Manager
May. 2024Indonesia, Jakarta- leading and directing the brand activation projects. - handling the creative concepts for the brand activation projects. - develop and maintained positive relationships with key clients to increase revenue and business growth. - Fostered strong relationships with internal teams to ensure the timely and effective delivery of client services and solutions. - project budgeting.
Senior Fashion Stylist Manager - Trade Partnership Lifestyle
Blibli.comSenior Fashion Stylist Manager - Trade Partnership Lifestyle
Aug. 2019 - May. 2024Indonesia, Jakarta- Developing monthly content plan & campaign for fashion & lifestyle category. - Creating concept, creative direction & styling for the campaign photoshoot / videoshoot project. - Overseeing and supervising the whole creative process, from pre production - production - post production. - Handling collection development of exclusive collections / private label with the merchandising team. - Planning and creating monthly lifestyle content for blibli's social media. - Handling and managing collaborations project with KOL. - Creating and managing production budget & strategy for overall lifestyle photoshoot and videoshoot productions.
Area Visual Merchandising Manager
H&MArea Visual Merchandising Manager
Jun. 2016 - Aug. 2019Indonesia, Jakarta- Handling and supervising the day to day visual presentation of 12 stores in Jabodetabek & Kalimantan area including new store opening. - Responsible of handling & organizing VM training for store team nationwide. - Making strategic visual plan according to the sales and inventory conditions for each market. - Making weekly adjustments of visual presentation commercial guidelines according to the market condition in Indonesia. - Managing and organizing visual merchandising inventories nationwide. - Responsible for VM recruitment and VM man power allocations nationwide.
Visual Merchandising Manager - Gandaria City Store
H&MVisual Merchandising Manager - Gandaria City Store
May. 2015 - May. 2016Indonesia, Jakarta- Handling and supervising the day to day visual presentation of Gandaria City store. - Responsible of handling & organizing VM training for store team nationwide. - Making strategic visual plan according to the sales and inventory condition of the store. - Managing and organizing visual merchandising inventories of the store.
Visual Merchandiser
H&MVisual Merchandiser
Jun. 2013 - May. 2015Indonesia, Jakarta- Handling the day to day visual presentation of Ladies and Divided Department. - Responsible of mentoring new VM trainees in the store. - Organizing visual merchandising inventories nationwide.
Public Relations
PT Kreasi Maharani ( Make Up For Ever Indonesia - Sampar Indonesia - Oscar Blandi Indonesia )Public Relations
May. 2012 - Jun. 2013Indonesia, Jakarta- Handling all media - related and marketing activity to support all brands program. - Building and maintaining good relationship with media, bloggers and other clients. - Collating and analyzing media coverage. - Planning marketing and PR budget for each brands. - Planning and organizing events such as press conference, launching events, beauty workshop and exhibitions. - Planning and developing PR & Marketing Strategies. - Digital and social media monitoring. - Writing press releases.
Fashion Stylist Executive
PT Tozy Sentosa - Centro Lifestyle Department Store - Parkson Retail AsiaFashion Stylist Executive
Sep. 2010 - Apr. 2012Indonesia, Jakarta- Making trend direction for annual marketing campaign and merchandiser department. - Market visit and research about competitors. - Trend researcher and analyist. - Selecting and mix and match merchandise from merchandising department. - Styling and directing models and products for photoshoots for all creative collaterals and media promo ( print ad, catalogue, calling cards, leaflets, etc ). - Styling for instore and outstore fashion show. - Making visual merchandising direction for instore visual merchandiser department. - Trainer for instore visual merchandiser. - Writing weekly fashion blog for Centro's website. - Helping PR Department for making and editing press releases and events with media.
Fashion Stylist
Femina Group - fit magazineFashion Stylist
Jan. 2009 - Aug. 2010Indonesia- Making concept and visual images for the magazine, especially fashion and beauty editorials. - Selecting merchandises, location and models for photoshoots. - Styling and directing models and products for the editorial photoshoots. - Writing fashion and beauty article for the magazine. - Styling for fashion show in collaboration with fashion brands.
Fashion Stylist
djakarta! The MagazineFashion Stylist
Nov. 2007 - Dec. 2008Indonesia, Jakarta- Making concept and visual images for the magazine, especially fashion and beauty editorials. - Selecting merchandises, location and models for photoshoots. - Styling and directing models and products for the editorial photoshoots. - Writing fashion and beauty article for the magazine.

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