ByteDanceUser Operations Lead - TikTok Music (Southeast Asia)
Jan. 2023Jakarta, IndonesiaHead of User Operations for TikTok Music Indonesia & Singapore - Led teams through strategy to implementation, from initial planning to final execution, ensuring successful completion within defined timelines. Business shiftings : Freemium > Premium in Resso, launched TikTok Music in Indonesia & Singapore
- Recommended actionable changes and draft plans to maintain operational status to management team
- Led teams to support business growth through partnership (internal & B2B), community building and engagement, marketing activation - Led teams to improve business growth through research, regularly (NPS) & ad-hoc basis (qualitative/quantitative)
- Led teams to plan, execute & monitor high engagement In-App messaging, including localization, to increase awareness & subscribers
- Led teams to deliver user feedback with the right message (>95%) & within assigned SLA (100% covered) & aligned with BPO
- Supported cross functions (Product, Marketing, Content, Artist Promotion team) to achieve overall business target Report to Country Head