TrainlineMarketing Consultant | D2C
Apr. 2015 - Nov. 2015London, United KingdomWe want to be your first choice mobile app.
- Responsible for delivering the re positioning strategy across all areas of the business to drive brand metric improvements over 9 months. With live information, journey planning and smart mobile tickets,
you can feel in control, even when plans change.
- Work with the product teams to deliver the brand positioning through the product road map and innovation pipeline We are the go-to solution for saving money on train tickets.
Saving you money by helping you plan your journey in advance
rather than buying your tickets at the station.
- Responsible for the review and delivery of a media strategy and plan that improves CPA across TV We combine data and the latest technology
to make train travel easier, cheaper and smarter.
- Be the brand guardian across performance media and CRM to ensure that the customer experience is true to the brand positioning through media and content We are there for the whole journey.
On web, mobile, and in your pocket.
Before, during and after.
- Lead the rebrand and repositioning culturally across the whole business and be a key contact of project management and delivery to the Exec Team Trainline.