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Work Background
LOTTUSSEEcommerce Manager
May. 2024Inca, Balearic Islands, SpainIn my role as Ecommerce Manager at LOTTUSSE, I lead the overall ecommerce and digital marketing strategy, integrating omnichannel campaigns and overseeing website optimization projects. I manage both technical and content SEO to ensure strong organic visibility and site performance, while also driving the CRO strategy through data-driven decision-making and A/B testing.
W2M WORLD2MEETDigital marketing & Ecommerce Manager
Aug. 2020 - May. 2024Palma, Islas Baleares, EspañaResponsible for website and marketing analytics and optimisation. Implementation of analytical and reporting tools (GA + GTM), defining tracking events and setting up automated reporting (Looker Studio). Working closely with product management team, delivering data-driven analysis for website improvements and new features.
Managing relationship with agencies for SEO and display campaigns. Defining SEM and content strategies for the group's multiple brands' websites across different markets.
W2M WORLD2MEETProduct Manager
Aug. 2019 - Aug. 2020Palma Area, SpainIdentifying needs and user experience improvements for existing and new websites. Management and prioritisation of development tasks in close collaboration with commercial and technical teams.
Implementation of Web analytics through GA and GTM for both B2B and B2C sites. Briefing for developing projects for the group's websites and new apps.
W2M WORLD2MEETBusiness Growth Manager
Sep. 2017 - Aug. 2019Palma, Balearic Islands, SpainProject management of the launch of a new OTA. Briefing and development monitoring of its new website. Evaluation of technical partners and launch of new websites after integration with providers and internal coordination with all teams needed for the project.
Brand launch strategy, communication campaign on a mix of digital channels (SEO, SEM, Social Ads). Management of the permanent marketing mix for customer acquisition. Implementation of Analytics tools for reporting on business and campaigns performance. Data-driven optimisation of web and marketing efforts.
RIU Hotels & ResortsOnline Marketing Manager
Sep. 2016 - Sep. 2017Palma y alrededores, EspañaResponsible for online and offline marketing for the Riu Plaza Hotels in America. Designing strategy and coordinating campaigns with the rest of the B2C team and third parties for each channel, including SEM, Display, Metasearch, Retargeting and Press. As well as researching for new ecommerce and marketing opportunities. Sales and traffic reporting and analysis for optimisation and reaching month and year targets.
lowcostholidaysHead of Merchandising
Oct. 2015 - Aug. 2016Palma y alrededores, EspañaResponsible for merchandising at lowcostholidays and Hoteling (part of the LowcostTravelGroup) for more than 30 markets, leading a team to carry out tasks in:
- Content and localisation
- Analysis and reporting at market, website and product level
- Market and product research
- Affiliates and social marketing
- Media and PR
- SEM
- Commercial and marketing strategies
- Web testing
- Media revenue
- Product partnerships
lowcostholidaysTrading Manager
Aug. 2014 - Sep. 2015Palma y alrededores, EspañaTrading Manager for Lowcostholidays International markets. Ecommerce, market and web performance reporting and KPIs analysis. Design, monitorising and support of marketing strategies and campaigns. Carrying out different tasks in SEM, SEO, content, PR and media.
Market research for new brand and markets for the group.
lowcostholidaysInternational PPC Manager
Apr. 2013 - Aug. 2014Palma y alrededores, EspañaManaging PPC accounts in seven different European markets with an executive team. Carrying out search, remarketing and trueview campaigns.
Efficiency-driven management of budgets.
Website and business analysis and reporting.
lowcostholidaysOnline Marketing Executive
Sep. 2011 - Apr. 2013Palma y alrededores, EspañaSEM, affiliate marketing and metasearch sites management for the Spanish and Italian markets. Support and mentoring new team members for Scandinavian and Irish markets. Web analytics. Reporting on campaigns and business performance for my markets.
Banco SantanderComercial
Jun. 2011 - Sep. 2011Palma y alrededores, EspañaCaptación clientes, promoción de productos financieros y seguros. Tareas administrativas y caja.
La CaixaComercial
Oct. 2010 - Dec. 2010Palma y alrededores, EspañaCaptación de clientes y capital.
Administración y atención al cliente.
Banco SantanderAtención al cliente / Administración
Jul. 2010 - Oct. 2010Palma y alrededores, EspañaAtención al cliente, caja y tareas administrativas.
La CaixaAtención al cliente / Administración
Aug. 2007 - Dec. 2009Palma y alrededores, EspañaApoyo al equipo comercial y realización de tareas administrativas y de caja.
Control de morosidad y seguimiento de campañas.
Temple Translations LimitedMarketing Assistant
Oct. 2006 - Mar. 2007London, Reino UnidoExperiencia dentro del programa de becas Leonardo Da Vinci.
Mantenimiento y expansión de la base de datos de clientes. Seguimiento y ejecución de campañas de mailing de captación y atención al cliente.
Elaboración de informes de resultados e investigación para la expansión internacional de la empresa.
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