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Work Background
Signal TechnologiesRevenue Operations Specialist
Jun. 2023 - Dec. 2023Vancouver, British Columbia, Canada- Created an outbound KPI index for each sales rep displaying outbound activity, weekly onboard per rep, reservations daily/weekly.
- Managed CRM health and data hygiene, created templates for sales rep follow up.
- Created analytics within HubSpot for team and management to review.
- Managed social presence of the company.
- Created 30-day onboarding plan for new hires approved by VP.
- Carried out monthly training for sales team (HubSpot, Marketplace, Sisense Data)
- Created word tracks for sales team for initial cold call.
- Created follow up process, triggers, and templates for sales reps.
CRYPTOBIABoard Member and Investor
Mar. 2023United Arab Emirateshttps://crybtobiauae.io
RvnuEngineRevenue Operations Consultant
Jan. 2023Toronto, Ontario, Canada- Leading all things data related, my role is to partner with the executive team both strategically and tactically to oversee operations for Sales, Marketing, and CX. With a passion for efficiency, my focus lies in maximizing revenue growth through the development, implementation, and ongoing maintenance of sales strategies, programs, systems, and initiatives. - Responsible for all internal metrics, KPI development and GTM strategy communication to the business, I focus on aligning each team and team member with top-level corporate objectives. Thriving in fast-paced, rapidly growing SaaS organizations and experienced in a broad spectrum of go-to-market metrics, processes, and tools, I am able to identify process improvements in all aspects of sales & marketing operations. - Delivering leadership and board-level data, presentations and metrics with accuracy and meticulous attention to detail.
Revenue Collective Inc.Revenue Operations Consultant
Dec. 2020 - Dec. 2022Toronto, Ontario, Canada- Consulting for SaaS companies for revenue optimization, operational KPIs and building reports and dashboards. - I also facilitate training and documentation for newly onboarded staff as well as existing employees in case of upgrades and rollouts.
- Integrating Marketing, Sales, Finance and Customer Success to accomplish a closed-loop reporting system.
- Synchronize and track initiatives to point to common goals.
TradeGeckoMarketing and Sales Operations Manager (Contract)
Nov. 2018 - Sep. 2020Toronto, Canada Area- Drive enhancements to our marketing and sales technology infrastructure to advance effectiveness and operational efficiencies.
- Optimize performance of the lead-to- revenue process by analyzing the demand funnel and refining lead management processes and workflows.
- Create and build marketing and sales operations reports and dashboards for program performance analysis and maintain closed-loop reporting via Salesforce and Full Circle Insights.
- Analyze and optimize lead scoring models, develop ideal customer profile criteria, work with sales to create and manage target account strategies and identify opportunities to grow the marketing and sales databases.
- Identify risks & opportunities relating to the company’s revenue and assist in the development of plans to mitigate risks and capitalize on opportunities.
- Manage multiple projects and priorities simultaneously and deliver high quality and timely results
AppleRed Zone Specialist
Aug. 2018 - Nov. 2018Toronto, Canada Area
Bonfire InteractiveMarketing and Sales Operations Manager (Contract)
Jun. 2018 - Nov. 2018Kitchener, Canada Area- Responsible for the management, configuration, administration and support of Salesforce.com and related sales tools and systems
- Provide Sales Reporting, planning and Analysis
- System Change Management
UberflipRevenue Operations Manager
Sep. 2017 - Jun. 2018Toronto, Canada AreaResponsible for developing process and systems improvements across marketing, sales and customer success that increase efficiency, improve performance and unlock revenue growth. My role sits at the intersection of the marketing , sales and success processes and is responsible for funnel measurement, campaign and program reporting, marketing and sales trend analysis and process optimization. - Develop, execute, manage and oversee all Customer Relationship Management (CRM) and Lead Lifecycle Management (LLM) activities including lead scoring, marketing programs, strategies, campaign management and analytics. - Consult with and advise the Marketing team on customer and marketing history data, campaign audiences and best approach to achieve marketing goals during the campaign planning process. - Provide requested reports and analytics to Executives and Directors from available historical and critical data. - Lead defining requirements for evolving CRM infrastructure and campaign reporting. - Build and maintain a blended process with the lunch of ABM.
- Facilitate the development of internal training programs throughout the organization that align with company objectives and provide one on one training. - Marketo System Administrator
- Salesforce.com System Administrator
UberflipSales and Marketing Operations Manager
Jan. 2017 - Aug. 2017Toronto, Canada Area• Manage and amalgamate data from multiple sources, maintaining consistency and integrity of the database.
• Manage Sales, Customer Success & Marketing team use of Marketing Automation Platform (MAP) and CRM for sales/prospect data.
• As Salesforce admin, maintain data integrity and alignment with sales process.
• Develop and manage new and existing management reports.
• Execute the creation of ad hoc queries, exporting data and maintaining distribution lists using the MAP and CRM tools as needed.
• Ensure a high level of end-user training and technical support is provided to MAP/CRM users
• Coordinate with key members from the Marketing, Sales and Customer Success teams regarding any issues with the Uberflip databases
• Support marketing and sales efforts through data analysis
Triad Retail MediaImplementation Lead (Contract)
Jun. 2016 - Sep. 2016Tampa/St. Petersburg, Florida Area• Delivered a highly complex Marketing Cloud implementation with multiple business units, publication lists and integrations.
• Migrated subscriber data from MyEmma and CampaignMonitor
• Setup real-time data integration between Salesforce CRM and Marketing Cloud with Marketing Cloud Connect
• Setup multiple BUs and sender authentication packages
• Integrated Litmus for email testing and SurveyGizmo for sending out surveys
• Enabled landing page and microsite creation with CloudPages
• Ensured high deliverability through IP warming
• Setup a branded domain for portfolio assets, landing pages and surveys
• Configured custom roles and permissions based on business requirement
• Devised a flexible email sending program including Salesforce Reports, Campaigns, Data Extensions and list uploads
• Setup publication lists
• Setup automations for Salesforce data syncing, tracking, reporting, subscription imports
MonsterMortgage.caCRM and Marketing Automation Lead (Contract)
Apr. 2016 - Dec. 2016Toronto, Canada Area• Database marketing and customer retention • Lead Nurturing • Analytics and reporting • Marketing Automation and CRM Management (Pardot and Salesforce)
• Customer Journey building
AppleiOS Technical Support Analyst
Jan. 2016 - Jul. 2018Toronto, Canada Area• Certified Mobile Technician (iPod, iPad, iPhone)
• Understand the different troubleshooting methodologies and tailor them to each individual customer's needs.
• Run diagnostics tools on customer's devices to determine issue and formulate solutions accordingly.
• Provide data migration services.
• Ensure iOS device repairs are met in a timely manner.
NextopiaMarketing Automation Lead (Contract)
Oct. 2015 - Apr. 2016Toronto, Canada Area•Database and list management. •Manage list broker relationships and prospecting campaigns. •Content syndication. •Marketing Automation Management and CRM Administration – Pardot and Salesforce.
•Reporting and analysis.
•Email Marketing and Webinar campaigns.
Marketing Automation CanadaRevenue Operations Consultant
Jul. 2014 - Jan. 2017Toronto, Canada Area• Work cross-functionally with market insight, product, creative, and marketing communications teams to develop, design and execute campaigns end to end
• Responsible for the execution of marketing campaigns for all product offerings in the Oracle Marketing Cloud, Salesforce, Marketo and My Emma, including both B2B and B2C.
• Developed best practice documentation on topics including campaign management, data management, campaign segmentation, list generation and deployment criteria
• Actively assist in recommending and implementing processes, data strategy, and data management
• Research and implement new campaign and data tools and processes to increase efficiency, speed and execution
• Interpret marketing and customer data to identify new opportunities on how to best target and appeal to customers
• Actively contribute to the overall marketing planning cycle
Fujitsu CanadaSr. CRM Project Coordinator
Oct. 2012 - Jun. 2014Toronto, Canada Area• Producing detailed results analysis reports and evaluating revenues / key performance metrics (e.g. Client satisfaction reports, Revenues and Rates variance analysis) for FUJITSU Consulting and Retail operations.
• Analyzing competitive performance and industry trends. Proactively sharing these findings with key stakeholders to drive the business forward.
• Coordinating compilation of the overall Residential Marketing budgets.
• Providing ongoing monthly and quarterly forecasts and reports, analyzing results looking for emerging trends.
• Developing business case and providing cost/ benefits analysis. Applying financial modeling and analysis to support business ideas.
• Bid management and production.
• Sales and Marketing administration.
• Managing Retail POS data analytics.
• Creating and managing Project Plan
• Facilitating weekly meetings with internal and external customers & partners
• Maintaining logs for the duration of the project (i.e. issues log, lessons learned, task tracker, order tracking)
• Single point of contact for managing customer relations.
• Recognizing project risks and communicating them to the project team
• Providing resolutions to project issues
• Maintaining Service Level Agreements & providing status reports.
• Negotiating service price increases and contract renewals.
• Cross-project training • Participating in functional/department improvement projects
EloquaProduct Support Specialist
Jun. 2012 - Oct. 2012Toronto, Canada Area• Advised clients on marketing software Best Practices and emerging industry trends to increase the
efficiency and effectiveness of Electronic Marketing Campaigns
• Consulted with clients on Marketing Campaigns in planning stages, implementation, and analyzing the
metric information on platforms such as Emails, Forms, and Landing Pages
• Used Eloqua Software to troubleshoot HTML coding and develop Online Marketing Campaigns for
clients
• Provide expertise on Reporting and Analytics – interpreting and filtering data, validation methods, interdata
comparison, trend reports, etc.
• Educate clients how to use software to meet their business goals by discussing their objectives and
then creating a course of action using the Eloqua Software
• Troubleshoot integration software with CRM systems such as Salesforce.com and MS CRM
AppleProduct Specialist
Sep. 2011 - Dec. 2015Toronto, Canada Area• Achieving key performance indicators in total Mac, iPhone and iPad sales along with associated attachment rates
• Presenting complete and appropriate solutions through probing and sharing benefits, while overcoming objections.
• Rank within top 3% of Specialists in the store, exceeding revenue targets.
• Liaising with Leadership Team to plan and implement training initiatives for the store and market
• Delivering Market Core training, Sales training and Product training for newly on boarded staff.
• Responsible for drafting and execution of strategies to increase awareness of business services within Apple Retail
• Developing and mentoring groups of Specialists to actively probe for business leads and opportunities
• Facilitating workshops and briefings for business customers designed to present solutions and offer training on Apple's products and services
The NPD GroupProduct Analyst (Mat Leave Contract Fill-in)
Aug. 2011 - Jun. 2012Toronto, Canada Area• Portfolio (pipeline) management • Global alignment of categories and product management processes • Category launches / sunsets • Communication / coordination of data issues (alerts) • Support Product Manager
American ExpressNew Accounts Analyst
Mar. 2011 - May. 2011Gurgaon, India• Researched and analyzed the true needs of card members and tailored offers accordingly.
• Managed and serviced several large accounts. Sold to high-net worth individuals.
• Achieved an improved customer satisfaction rating during my tenure and deepened client relationships with proactive service.
• Analyzed data pertaining to actual performance and striking comparisons with the desired performance level.
Petroleum and Energy Services (PETSE)Business Development Executive
Jun. 2010 - Jan. 2011Khobar, Saudi Arabia• Coordinated with the internal marketing, sales, and technical groups to facilitate marketing functions (i.e. brochures, trade shows, etc.)
• Created correspondence, speeches, web content, e-broadcasts, and direct mail pieces such as brochures, mailers and catalogs inserts.
• Collaborated with clients to develop project budgets of over $140 M.
• Contributed to 140 proposals and over 130 RFP responses, to secure work profitable contracts with large clients.
• Participated in development, modification of the company database and designing a lead generation model.
McDonald's CorporationTraining Manager
Mar. 2009 - May. 2010Huddersfield, United Kingdom• Developed effective induction programs.
• Conducted appraisals. • Managed the delivery of training and development programs and devised a training strategy for the organization.
• Monitored and reviewed the progress of trainees through questionnaires and discussions with managers.
LexmarkSr. Marketing Associate (Contract)
Nov. 2006 - May. 2008Bahrain• Exceeded sales targets and managed new products.
• Analyzed metrics in order to identify effect-cause relationships between financial outcomes and marketed actions for the purpose of raising profitability.
• Positioned exercises and managed market segmentation.
• Displayed excellent marketing skills by increasing the annual sales in Bahrain by 25% and qualifying for the performance bonus in all 4 quarters.
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