Adriana Reis - Multimedia Designer,

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Work Background

Quenzel Marketing AgencySenior Multimedia Designer

May. 2017Fort Myers, Florida Area

House of WuQuinceanera Collection - Marketing & Graphic Design Specialist

Aug. 2015 - May. 2017Fort Myers, FloridaRESPONSIBILITIES: • Ongoing management and growth of House of Wu's Quinceañera brands and Fashion House, including, but not limited to marketing, social media, graphic design. • Develop effective marketing strategies and initiatives to help Quinceañera divisions under House of Wu's fashion house to thrive in the formal wear industry. This include the coordination and management of all aspects of marketing for 21 brands under Prom, Homecoming, Bridal, Quinceañera, Pageant divisions in the Fashion Industry. PRIMARY DUTIES: • Assist in developing, executing, managing and measuring the company’s creative strategy and vision across all print and digital marketing efforts to drive new leads and increase brand exposure. • Create innovative designs, catalogs, magazine ads, brand collateral, internal/external e-mail blasts, set designs and showroom set up. • Lead a broad range of projects during peak season. Hire and manage photo shoot team, graphic design resources, printing providers and advertisers to improve and implement innovative marketing materials support and reinforce the vision for each brand. • Manage marketing budget, negotiate with providers and new/existing advertisers to find new opportunities to expand and secure effective digital/print marketing strategies. • Surpass expectations optimizing effectiveness, studying market trends, experimenting with new opportunities to accelerate growth to deliver results. • Measure tools to provide progress reports and insights on a weekly, quarterly and annual basis. KEY ACCOMPLISHMENTS: • Quinceañera Collection (Brand under House of Wu fashion house, created in 2005) nominated and honored for the 1st time during the 30th annual DEBI Awards in 2016. • Quinceañera Collection brand showed 76% financial + social media growth in less than a year. • Managed and allocated marketing budget, incremented new advertising opportunities and reported 12.5% decrease in budget expenses and negotiated added values.

Misión Latina Christian ChurchMultimedia Designer

Jul. 2011 - Oct. 2016Fort Myers, Florida Area• Developed concepts, creative illustrations, animations and quality designs. • Redesigned logo and brand identity. • Designed promotional material and created brochures, posters, flyers, tickets, website banners, social media posts and animations to promote events. • Worked closely with web developer to achieve look and designed entire website and took all photographs. • Managed website updates and email marketing. • Took photography and videos of events and create graphics and animations for promotional purposes. • Effectively communicated through all types of marketing mediums.

Digicel GroupMultimedia Designer

Feb. 2011 - Sep. 2013www.digicelgroup.comMulti-national Telecommunications Company with operations in 31 markets across Caribbean, the Pacific and Central America. PRIMARY DUTIES: • Worked closely with art director, marketing specialists, and graphic design team creating weekly and seasonal promotional campaigns. • Worked to adjust to rapidly changing requirements and schedules taking initiative and providing analytical approach to problem solving. • Actively participated in concept creation to best communicate message and create connection with targets. • Took pictures and created assets for concept approvals. • Worked on projects including animated videos, flash banners, interactive presentations, video production, photo-shoots and custom projects. • Designed and produced animated marketing videos for online presence. • Created assets for animated flash banner ads. • • Used Adobe suite to create promotional graphics, animated fly-ins, animation effects, sound effects and other video enhancements. KEY ACCOMPLISHMENTS: • Brought new ideas and skills to team resulting in receipt of “Avant-garde” award. • Became team leader and trained two new members as team grew. • Managed the Retail Branding project and took initiative to bring solutions to better communicate workflow, updates and results when needed.

Clever PixelsFreelance Multimedia Designer

Jan. 2010Cape Coral | Fort Myers | Naples | Orlando | Miami• Design collateral material for businesses. Logos, business cards, letterheads, flyers, brochures, websites, direct mailers, email blasts, animations, presentations and branding pieces to help startups, small and large businesses. • Handled client relationship, contract negotiations, and design production. • Work with clients, understand requirements, targets and budgets. • Combine graphic design with animation to create dynamic presentations. • Create graphics and animations for print, digital and tv. • Create multimedia products in partnership with business analysts and web programmers. PRIMARY DUTIES: • Work with two marketing agencies located in Miami assisting with all creative needs. Adapt to existing identity, create brand identities, or help with rebranding current identity. • Develop ideas, creative concepts, and designs for seasonal promotions, sweepstakes, and animated presentations for companies such as Samsung, MoneyGram, Lasco, SinPin and Boom. • Create branding pieces and promotional animations for trade shows, events, and presentations. KEY CLIENTS: • Forget Me Not-Flower Market | Branding/Social Media Manager | September 2013 - Current • House of Wu | Freelance Photo Retoucher | July 2015 - August 2015 • SinPin 1-Click Connect | Multimedia Designer | March 2015 - March 2015 • VSL Marketing | Multimedia Designer | October 2013 - September 2016 • Tucan - Media Group | Multimedia Designer | January 2011 – December 2015 • BOOM Money Transfer | Multimedia Designer | December 2014 - June 2015 • Digicel - Diaspora Talktime | Multimedia Designer | September 2013 - April 2015 • Tu Mejor Vida Hoy TV Show - Univision SWFL | Art Director | July 2010 - September 2012 • Biolat Worldwide | Graphic Designer | November 2010 - September 2012 • D'Latinos al Día Magazine | Freelance Photographer | October 2010 - February 2011 • Dr. Chago TV Show, Azteca America SW Florida | Freelance Animator | October - December 2010

Full Sail UniversityLab Monitor

Jan. 2010 - Jul. 2010Winter Park, Fl• Helped students by answering questions to the best of my ability. • Provide general help with computer operation and software features. • Helped with special features of lab supported software packages. • Maintained familiarity with the list of software used in the lab. • Monitor computer users. • Maintained the lab, checked and request for supplies when needed. • Opened and closed lab on time.

Board of Directors FilmsProduction Support Intern

Aug. 2009 - Aug. 2009Miami/Fort Lauderdale AreaCollaborated with Instructional Designers and Art Department for the production of three commercials for Kentucky Fried Chicken ( KFC) as an intern.

Florida Business and Promotions, LLCSenior Graphic Designer

May. 2009 - May. 2017Fort Myers, Florida AreaPRIMARY DUTIES: • Developed and executed projects from concept to print. • Worked with internal and external clients to coordinate project flow and deadlines. • Read, understood, and worked with client data. • Designed and proposed creative elements for visual purposes in client media collateral. • Created layout comps, rough drafts and presentation material. • Attended client meetings and presented creative materials and ideas. • Delivered high quality and accurate work in deadline-driven environment. • Built, created and assembled various print projects in accordance with agency and client specifications including data entry, image manipulation, and art creation and modification. • Proposed creative concept elements for potential and new projects. • Prepared digital artworks and worked closely with printers during the color proof process and printing process. • Prepared client proofs for approval. • Made corrections and modifications to client proofs.

Bank of AmericaTeller

Nov. 2006 - Sep. 2007Cape Coral, Fl• Assisted with related activities such as promoting new offers, incentives, opening new bank accounts and others. • Conducted a variety of customer service tasks which may include providing account balances, transferring funds, tracking deposits and various record changes. • Maintained and accounted for cash drawer and daily transactions. • Answered questions and provided information to students, staff and faculty about fees, procedures, policies or related issues. • Entered transaction data on accounting system terminal; consulted database to check status of financial accounts or verify information when necessary. • Counted cash drawer upon opening to verify amount; ensured enough cash is kept in drawer for daily needs by ordering from vault.