Lisa Kennedy - Creative Director & Designer, Dotdash Meredith

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Work Background

PEOPLE Magazine | PEOPLE.comContributing Creative Director

Jan. 2023New York City Metropolitan AreaCreate templates and design entire book projects from design thru editing and color correcting process for quick turn-around titles published under the People brand umbrella -Recent books have focused on Harrison Ford, Chip & Joanna Gaines, Tina Turner -Able to work efficiently to deliver editors design solutions under tight deadlines -Design, color correct and manage final files to be ready for printer, sometimes with as little turnaround time as 5 days

Sage by GaiaContributing Creative Director

Jan. 2023As subcontractor for Spectrum Science, designed branding and sample digital templates to pitch Gaia brand editorial site to turn the experts into content creators and grow their brand presence to new audiences -Once contract was awarded, finalized selected branding option, created style guide, designed digital pages in under 2 months to meet aggressive launch date plans for brand -Pitch relevant contacts to build expert participation and strengthen site pedigree on an ongoing basis -Work with editor to build, art direct and maintain new content on a monthly basis

Unger Media LLC, DBA Serendipity magazineBrand Creative Director SVP

Mar. 2012 - Dec. 2022Old Greenwich, Connecticut, United StatesLeveraged national experience & relationships to bring national look/voice to new regional lifestyle media brand and grow its presence in a highly competitive area. (Towns included: Greenwich, CT, Bedford, NY, East Hampton, NY, New Canaan, CT, Nantucket) -Created design style guide for Serendipity magazine, serendipitysocial.com (and other digital channels) and Greenwich Wine + Food (brand/event) to reflect redesigned, more modern look -Designed visual strategy plan to achieve national glossy magazine feel with limited budget to increase audience and grow company profits This included a robust digital plan to develop daily conversations with audience which produced 48% growth for digital channels -Identified & pitched key cover (and interior) editorial subjects, making vision boards for suggested look of original shoots. Cover subjects included: Willie Geist, Christie Turlington, Kate Mara, Kevin Bacon, Jacques Pépin, Gucci Westman & Ali Wentworth -Developed mission clarity and core strategy for business and editorial -Events: integrated different audiences off the page into real life – developing a 360 experience for audiences to experience sponsor brands (total annual value of event sponsorship dollars: $500K+ -Executed strategy to negotiate top-tier talent for events and work with videographers to produce content to promote, celebrate and enhance event experience, increase ticket sales and seemlessly incorporate key partners. Talent included: Martha Stewart, Jacques Pépin, Alex Guarnaschelli and Michel Nischan -Built and managed in-house staff along with network of 25 number ongoing freelance employees/contractors for art, editorial, digital departments -Created & maintained calendar of print, digital and event projects throughout the year to ensure each was delivered on time, within budget and adhered to brand standards -Worked with fellow executive team members to develop new strategies and ensure existing partners needs were met and company’s growth YOY.

People MagazineDigital Art Director

Jun. 2011 - Mar. 2012Worked on design team that translated print design from a well-established brand for a new digital platform to remain competitive in the fast-changing media landscape

PEOPLE Magazine | PEOPLE.comDeputy Art Director

Oct. 2003 - Mar. 2011New York, New York, United StatesDesigned feature and up front layouts for the weekly and special sponsor-driven issues -Designed templates and developed visual style to bring popular People magazine section to a successful stand-alone title (now digital brand) People Stylewatch bringing added revenue to the company -Managed and evolved beauty section of the People Stylewatch brand, creating layouts and franchise pages that were ranked #1 by audience