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Work Background
Elite Body ConceptCo-Founder
Aug. 2021Bucharest, Romania
Federația Română de BaschetPresident
Dec. 2013 - Jun. 2021Bucharest, RomaniaDeveloped and implemented the business strategy for 4 years
Designed, approved and implemented the sport activities plan and competitions calendar yearly
Led the Board of Directors while being responsible for the implementation of the decisions
Created and approved the budget and expense policy
Attracted business partners and sponsors while focusing on keeping strong business relations with them
Proposed, approved and implemented new legal frames Represented the Federation in front of all local, regional and national/international authorities and basketball institutions Attracted, planned and organized international sport events Impact and Results Sport
1st place | 3x3 Men European Championship | Bucharest 2014
2nd place | U16 Women European Championship, Divison B | Oradea 2016
Qualified the 3x3 women team to The Olympic Games | Tokio, 2020 Legal
Implemented a new Bylaw | 2017 Sponsorship
Attracted Banca Transilvania as the main partner of the Federation | over 2 million € investment
Attracted important partners for different basketball events (Lidl; Superbet, Skoda) over 1 million € investment Media
TV Broadcast contracts signed for 9 years | more than 1.200 live broadcasted basketball games
Created an official YouTube channel | FRB TV | more than 200 live broadcasted games and events | 2019 Operation
Organized the FIBA EuroBasket Women 2015 | hosted 2 groups in Romania
Organized the FIBA EuroBasket 2017 | hosted 1 group in Cluj Napoca | over 100 K tickets sold
Attracted and organized 2 Junior NBA Leagues | over 1.000 kids involved
Federația Română de BaschetGeneral Manager
Sep. 2010 - Dec. 2013Bucharest, RomaniaLed multiple departments such as financial, acquisition, media and administrative
Identified, evaluated and attracted new income sources
Hired and trained new personnel
Analyzed, proposed, modified and implemented new internal regulations, policies and procedures
Collaborated with the sports clubs, regional authorities and partner’s staff
Planned and organized events
Monitored the marketing strategy and contracts Impact and Results Implemented new acquisition, financial and administrative policies &procedures | 2011
Optimized by reorganizing the processes, structures and document flows across all departments | 2010 - 2013
Modified the concept of the biggest national junior event Liga Nationala de Baby & Minibasket and increased the number of participants from 2.000 to 5.000 and from 7 basketball courts to 14 basketball courts
Elmec RomaniaTeam Sales manager
Feb. 2006 - Aug. 2010Bucharest, RomaniaEstablished full-scale sales operations duties of the Team Sales Department leading a team of 3 people
Responsible for the maintaining good relationships with clients/external stakeholders such as sport clubs, federations and other sport entities Build strategies, tracked and improved performance, pipeline and sales activities in order to achieve company's targets
Supplied detailed and accurate sales forecast
Found new opportunities and customers to increase the sales volumes
Evaluated, hired and trained new personnel
Identified, attracted and signed new sponsorship contracts with different federations, clubs and athletes
Represented the company in different public auctions
Represented the department in relation with the NIKE HQ
Identified and ordered new products according to the market trends Collaborate cross functionally with other key departments within Elmec (marketing, legal, finance and HR) to develop process enhancements Impact and result Sales over 5 mil € | 2006 - 2010
Signed NIKE sales contracts with more than 10 first division football clubs & 6 national sport federations into a single season | 2008-2009
Enlarged the customer portfolio by 300% | 2006 - 2010
Philip Morris InternationalRegional Sales Supervisor
Aug. 1999 - Jan. 2006Bucharest, RomaniaLed the sales force teams (5 teams of 6 sales persons) towards reaching company established targets
Act as a main point of contact representing the company in the relations with the local distributor
Designed sales areas, targets and strategies for the teams
Defined strategies and sales discounts for the distributor to achieve targets Supplied detailed and accurate sales forecast to the top management Identified new opportunities and customers to increase the sales volumes
Evaluated, hired and trained new salespeople (merchandisers, salesmen) Managed the relation with the most important customers
Collaborated with all PM departments (marketing, legal, finance, HR)
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