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Work Background
Small Wine ShopCo-Founder
Jan. 2020Fort Lauderdale, Florida, United StatesA boutique Flagler Village wine shop. We offer a hand curated inventory of small production wines focusing on natural, organic, and biodynamic wineries. Create and implement the brand identity, environmental design, marketing plan, content plan, website, email, event and social strategies.
Market StuffFounder
Jan. 2015Dallas/Fort Worth AreaFocused on providing marketing services to the entrepreneurs and non-profits. Led fund raising effort with a +500% in giving on North Texas Giving Day year one. Doubled overall funds raised in year two. One-on-one marketing consulting
Group Training
Marketing Strategy and Planning
Content Creation
Social Media
Web Design
Branding
Email
ABCOVice President Marketing
Jan. 2014 - Aug. 2015DallasOverview: Created and implemented marketing programs to support new sales team. Programs were designed to deliver qualified leads, Worked with CEO to implement lead nurture strategy, content strategy and associated tactics. • Created content and in-bound marketing program to deliver new leads to the sales team
• Worked with the agency of record to create VR experiences designed to market innovation to potential clients
Beauty Systems GroupMarketing Director
Jan. 2010 - Jan. 2014Denton, TexasBeauty Systems Group is the largest distributor of beauty products in North America with over 1000 stores and sales consultants.
Grew loyalty program to 1.1 million with a 95.6% scan rate
Lead customer retention direct mailing with a conversion rate of 32%
Developed email marketing strategies with engagement of +5% and purchase levels of +11%
Engaged brands in creating stories and events for social media.
Created custom project management system that inspired greater accountability and accuracy
Spearheaded International student competition with an earned media value of $100,000
Built the marketing deptartment into a cross-disciplinary team of 25
Accountable to VPs of Marketing, Operations, Sales and Technology
Collaborated with cross-department commitees to implement marketing iniatives throughout the organziation
Together with the VP of Markerting, lead the transition of the professional brand from multiple identies to a single brand.
Partnered with manufacturers to build customer brand experiences the surprised and delighted, in-store, on-line and during events
Beauty Systems GroupSenior Marketing Manager
Dec. 2009 - Dec. 2010
Project DiasporaFounder
Jan. 2007 - Sep. 2012An effort to mobilize diasporas to innovate for social and economic change at home.
Eaxit StudiosOwner
Jan. 2005 - Dec. 2006
Sally Beauty CompanyMarketing Manager
Jan. 2000 - Dec. 2007
Bowne Business SolutionsSite Supervisor
Jan. 1998 - Dec. 2000Overview: Cultivated a staff of designers and project coordinators. Facilitated workflow for art/print production and delivery. Responsible for clear and easy communication between the design department, production department and the on-site client.
Clients included Merrill Lynch – Chicago, CNA Insurance – Chicago, Merrill Lynch – Chicago, Ameritech – Hoffman Estates/Chicago, PriceWaterhouseCoopers – Chicago, Ernst & Young LLP – Dallas
RR DonnelleySite Supervisor
Jan. 1995 - Dec. 1998
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