IffectiveFractional CMO
Jan. 2023 - Feb. 2024The World · HybridFractional CMO services that leverage 40+ years in national and international marketing and advertising. Award-winning creative, deep and actionable understanding of customers insights, top level media expertise including strategic planning, high-level negotiations, and day to day planning. My expertise includes fast food, automotive, CPG, soft drinks, health & beauty, financial, technology, and much more. I have been part of the launch team of 15 Fortune 500 companies around the world, including McDonalds, General Motors, Samsung, L’Oreal, Coca Cola and many more. We are a great fit if you are a B2C mid-sized company and want to grow substantially or even achieve leadership in your industry. We are an even better fit if your business needs to sell “a bunch of things” to “a bunch of people” because I truly merge creative messaging, channel planning and data analytics to increase sales. We are also a great fit for a highly specialized project: a product launch, a brand re-staging or introduction to a market. If I can be human for a moment, I absolutely love product introductions. Included in my approach is helping you identify gaps in your team, people to fill those gaps, helping you find them, hire, and train them so that your company will have its own in-house marketing team. Finally, if you have made it this far: I am not a “suit” and my rates are absolutely reasonable. I balance just the right amount of process and creativity to make your company stand out from its competitors and grow. I’m not going to drown you in process. I won’t try to apply some cookie-cutter methodology to your non-cookie-cutter business and will definitely not going to shoehorn you into unwieldy structures. At the very least, let’s talk: msalup@iffectivemarketing.com