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Work Background
Community Engagement AssociatesFounder & Owner
Jun. 2023New York, NYCEA specializes in empowering municipalities, organizations, and small business owners with comprehensive strategic, multi-channel marketing, and public relations support. Our focus is on boosting brand awareness, driving business growth, and maximizing ROI through strategic content creation and messaging. In addition to providing monthly engagement data reports, we offer tailored recommendations to optimize content messaging, ensuring it resonates effectively with your target audience, including residents, business owners, and community leaders.
SiriusXMSenior Prospect Marketing Manager | Digital Media
Jun. 2022 - Apr. 2023New York, New York, United States> Collaborated with cross-functional teams, including the Partnership and SiriusXM App teams, to successfully convert customers post 6 months in their deal cycle, resulting in increased retention rates and customer satisfaction. > Developed a program to implement high-profile partnerships, such as integrating the Lyft app and utilizing SMS text messaging adoption for converting trailers, that would lead to a significant boost in customer acquisition and engagement metrics. > Utilized Tableau for data analysis, pinpointing opportunities to customize marketing messages per generation and demographic, resulting in more targeted and effective marketing campaigns that yielded higher conversion rates and ROI.
ElsevierSearch Engine Optimization (SEO) | Web Marketing
Sep. 2020 - May. 2022New York, New York, United States> Contributed as a key member of a pilot Scrum team, applying agile principles to digital marketing strategies, resulting in increased campaign efficiency and adaptability to market changes. > Used agile methodologies to streamline complex marketing campaigns, leading to faster execution and deployment, resulting in improved campaign performance metrics and higher ROI. > Attained Certified Scrum Master certification and spearheaded daily calls to swiftly address obstacles, facilitating the rapid release of multichannel marketing campaigns and ultimately enhancing brand visibility and market presence. > I was selected as one of three employees to undergo specialized training in SEO tools such as AHREFs, AnswerThePublic, and Keywords Everywhere. This training enhanced visibility and improved rankings for Elsevier Corporate web pages, leading to better SERP placements and increased organic traffic.
ElsevierProduct Marketing Manager | Engineering
May. 2015 - Sep. 2020Greater New York City Area> Developed and implemented a comprehensive product marketing plan that resulted in a 1.5% overachievement of sales goals, driving new sales growth while maintaining a strong customer base and contributing to increased revenue and market share. > Authored, produced, and hosted monthly webinars highlighting product features and rollouts, resulting in increased product awareness, customer engagement, and lead generation. > Collaborated with cross-functional teams to achieve key product milestones and effectively marketed these milestones to prospects and customers through digital marketing materials and customer toolkits, resulting in improved brand perception, customer retention, and loyalty.
WebMDDigital Marketing Manager | Healthcare Media
Jul. 2013 - May. 2015Greater New York City Area> Conceptualized and executed high-impact digital programs for Medscape clients such as Merck, Pfizer, and Eli Lilly, resulting in increased brand visibility, lead generation, and revenue growth. > Produced marketing assets for medical legal review and implemented updates to programs based on sales goals, ensuring alignment with client objectives and driving measurable results in terms of sales revenue and customer engagement. > Provided comprehensive reporting on digital programs, actively monitoring performance and implementing strategic touch points to address underperformance. Successfully delivered key revenue benchmark goals to clients, directly correlating engagement and adoption of pharmaceutical assets with revenue outcomes, maximizing client ROI and satisfaction.
SourceMediaMarketing Manager, Capital Markets | The Bond Buyer
Jan. 2010 - Jun. 2013New York, New York, United States> Developed integrated marketing strategies and ran go-to-market execution for media brands in the financial B2B industry: American Banker, The Bond Buyer, Payment Source. > Worked closely with editorial management, advertising and subscription sales, and events operations to meet revenue and growth goals for subscription, advertising, and event revenue streams.
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