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Work Background
Global Marketing Director
Now Health InternationalGlobal Marketing Director
Sep. 2020Dubai, United Arab EmiratesMy new role as a Global Marketing Director is to amplify the company’s marketing strategy, conceptualise Global marketing plans, and implement the Group’s external brand and communications. I have developed an effective method to enhance traditional and digital marketing, brand building and PR, communications for distributors and customers, SEO and social media content, and CSR. I am responsible for group-wide brand building across the existing Now Health International business; my team will now operate efficiently in multiple geographies, languages and cultures. Since the last update we are progressing rapidly: with average engagement growth since 2020 = 9,574 % Average engagement growth since 2021 = 140 % Brand reach increased to millions around the world.
Head of Marketing
Noor TakafulHead of Marketing
Jan. 2017 - Sep. 2020Dubai, United Arab EmiratesDesigned developed and executed a Master plan with 2017 as the year of Brand Awareness, 2018 the year of Brand building, 2019 as the year of Sales Focused Marketing and Year 2020 with focus on Growth Hacking and Sales integrated Marketing. Branding: Launched a very successful 3-year long Ethical Insurance campaign (slogan) Launched a company-wide, consensus-based revised Vision, mission and values Launched Branding guidelines for conventional and digital presence Aligned with annual themes, Year of Zayed and Year of Tolerance Revamped all company events into a brand festival New Social media drive launched and won awards Launched a comprehensive CSR program Successfully earned 18 honours for NT Launched the first Radio campaign Launched 10th Anniversary drive New website launched ROI based Marketing Research Projects NPS launched
Head of Marketing
Zurich Insurance Company LtdHead of Marketing
Dec. 2015 - Jan. 2017Dubai, United Arab Emirates
Senior Marketing Manager
Zurich Insurance Company LtdSenior Marketing Manager
Sep. 2014 - Dec. 2015Dubai, UAELooking at marketing for general insurance corporate and retail. ADGP and Christie's events for Zurich customers launched. Launched air miles program. Developing marketing and brand strategy for the next 3 years. Strategic Consulting, including marketing plan & rollout. Brand development, air miles partnership traffic growth. Web site UI development.
Marketing Manager
Al Rajhi BankMarketing Manager
Jun. 2009 - Sep. 2014Riyadh Head OfficeMy portfolio growth since 2009 had been very encouraging. Starting from Auto Finance Marketing to Complete Retail Business Marketing and then from Corporate Marketing to International Marketing with the Jordan launch. Plus the bonus experience of Ladies Banking and launch of Takaful (insurance) business unit. Each segment had projects of interest and learning for me
Marketing & PR Manager
MainlineMarketing & PR Manager
Oct. 1999 - Jun. 2009RiyadhProjects with Banks Saudi Investment Bank E-presence and portal development. E-marketing project to position Saudi Investment bank Globally Saudi British Bank (BTL) Treasury department’s BTL including annual reports development Samba (Speed Cash) Campaign in two seasons Targeting expatriates Brand positioning and awareness campaign Measure results of 17.6 % increase in the first season and 33.2% in the second season Orix Leasing Launch in the local market Brand positioning and market penetration / as a Japanese brand. Tadawal Initial branding and Tactical campaign E2E customer journey Designed and implemented a complete new way of auto leasing and its implications Government Sector SAGIA Annual event calendar development Presenting the Saudi Economy on the Global spectrum with a physical presence in major events and Tactical campaigns Governor Office Eastern Province Saudi Intelligence Industry / Contracting Prince Mohammad University Branding Launch Result-oriented campaign and Corner Stone.
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