Fellow at the Chartered Institute of Marketing UK, Award-winning leader with 25 years of marketing expertise. I excel at brand-building, marketing strategy & digital innovation. Passionate about driving growth & ROMI.
I'm a multilingual marketing professional with a footprint in the markets of Zurich, EU, Saudi Arabia, Jordan, Kuwait, Malaysia, Bahrain, China, Singapore, Hongkong, UK and UAE. Here are a few highlights from my Marketing journey:
1- My strength is with the marketing mix, both on the agency and client sides.
2- Launched the Al Rajhi Takaful brand from its concept
3- Launched Jordan, Kuwait and Malaysian Islamic Banking and Insurance products and campaigns
4- My PR credentials include the largest painting competition for ladies in KSA, Awards programs for the banking and insurance industry and a massive PR campaign in the USA for Islamic banking.
5- My strengths are in Bank assurance, SME sector, Takaful, Branding and International Marketing, and Retail Banking.
6- Amplifying growth with digital marketing & branding.
7- Re-Launch of China proposition
8- Global launch of a new brand and product in the EU market.More...