IBMMarket Development & Insights Intern
May. 2014 - Aug. 2014Armonk, NY• Identified and analyzed IBM’s social network strategy, competitors’ strategies and social trends in the Middle East and Africa for internal use, using tools including Sysomos, Tableau and Bluemine
• Developed actionable strategies such as creating language specific platforms, to be implemented by IBM’s digital team on the IBM Middle East and Africa social network platforms to increase engagement with current and potential clients
• Presented findings and proposed strategies, including increasing geo-targeting and tapping into less saturated industries, to executives