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Work Background
Health ForceVP of Marketing
Jun. 2024Barcelona, Catalonia, Spain
AltoVitaSenior Director of Marketing
Dec. 2022 - Jun. 2024Barcelona, Catalonia, SpainAltoVita delivers smart & sustainable corporate housing solutions to employees anywhere in the world.
AltoVita’s unique offering sets us apart in the market, providing a network of 7 million+ verified and vetted properties are all duty of care compliant, backed by a four-tier quality control process; located in over 35.000 cities & 165 countries world-wide. With our award-winning enterprise software and human-centric approach, we deliver smart and sustainable solutions to global talent mobility & business travel managers worldwide.
Leading and overseeing AltoVita's global marketing function; reporting to the CEO and working closely with the Sales, Customer Success and Hospitality Growth teams to directly impact revenue and lead generation, and to grow inbound leads.
CARTOGlobal Director of Demand Generation
Mar. 2022 - Dec. 2022Barcelona, Catalonia, SpainCARTO is the world’s leading Location Intelligence platform, enabling organisations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much more.
I led CARTO's Demand Generation team of 6, ran CARTO's events marketing strategy (a key part of the go-to-market strategy) - participated in over 200 industry events and organised the Spatial Data Science Conference in London and New York; developed campaigns to reach strategic accounts (ABM), working closely with the sales team to drive pipeline for the sales team globally.
cleverbridgeABM Strategy Consultant
Jun. 2020 - Jul. 2021Barcelona, Catalonia, SpainAs an ABM Strategy Consultant at cleverbridge, I developed comprehensive content strategies, including persona development, keyword research, and content calendar planning. I spearheaded SEA and LinkedIn campaigns, managing all aspects from creative briefs to campaign optimization.
Additionally, I designed and executed webinar strategies, email nurturing programs, and account enrichment processes, demonstrating a holistic approach to digital marketing and client engagement.
WhisbiMarketing Director
Oct. 2016 - Mar. 2022Barcelona Area, SpainReporting directly to the CEO, I worked in close alignment with Strategic Accounts team to drive and develop ABM strategy & communicate Whisbi's value proposition in our go-to-market strategy across paid, owned and earned channels.
My efforts resulted in 140% YoY revenue growth and increasing North America's revenue from 0 to 34% of total company's revenue, until final acquisition in 2022 by giosk.
SuperlumenCo-Founder
Nov. 2015 - Jan. 2019Barcelona Area, Spain
AdvisianExecutive Marketing Assistant
Sep. 2015 - Aug. 2016London, United KingdomIn my role as Executive Marketing Assistant at Advisian, I provided vital support to the Managing Director Europe and the UK Marketing Manager. My responsibilities included managing CRM software, contributing to proposal development, and maintaining crucial databases.
Additionally, I assisted in creating marketing materials using InDesign and played a key role in market research, enhancing social media engagement, and developing content strategies, demonstrating versatility and a comprehensive approach to marketing support.
WorleyParsonsProject Coordinator
Dec. 2014 - Aug. 2015As a Project Coordinator at WorleyParsons, working on the British Petroleum (BP) Relief Systems project, I assisted the Project Delivery Manager and Document Control Center in managing day-to-day operations across London and Houston offices.
I administered the project's SharePoint, aiding in document and presentation preparation, and creatively designed and issued a monthly Project Newsletter using Microsoft Publisher. My role also encompassed providing comprehensive administrative and clerical support, including managing change coordination for the Commercial Manager.
InditexDeputy Store Manager
Sep. 2013 - Dec. 2014During my tenure as Deputy Store Manager at Inditex (Zara Home brand), I thrived in a dynamic, high-pressure retail environment, where my organisational prowess and meticulous attention to detail were key.
My responsibilities included analysing financial and merchandising reports to inform strategic business decisions, overseeing merchandising plans based on stock levels and sales trends, and working collaboratively with the store and product managers to surpass targets and achieve commercial goals. Additionally, I was involved in recruiting, training, and developing staff, monitoring their performance, and managing budget hours effectively.
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