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Work Background
MeMoovChief Executive Officer
May. 2024São Paulo, Brazil
LivarDirector of Data & Analytics
Nov. 2021 - Jan. 2024São Paulo, São Paulo, BrazilAt Livar, I direct a high-performance team in Business Intelligence, Data Science, and Data Engineering, focusing on innovative proptech solutions. I spearheaded the development of LIV.IA, an AI that recommends ideal real estate options from a portfolio of over 500 properties. This initiative has positioned us at the forefront of the industry. I also led the establishment of Livar's data architecture on AWS, enhancing data integration and analytical capabilities, driving robust company growth. Additionally, I managed the company’s entire media performance strategy, optimizing marketing efforts across various channels for maximum ROI. Engaging directly with investment funds and presenting to the board, I played a key role in strategic decision-making and aligning business goals. My leadership extends to fostering innovation, building strategic partnerships, and steering Livar's growth in the proptech sector.
Alpargatas S.A.Global Perfomance Manager Sr.
Feb. 2020 - Nov. 2021São Paulo, BrazilAs a Senior Global Performance Manager, I specialized in strategizing and analyzing performance on a global scale. My key responsibilities included developing comprehensive strategies to optimize operations, analyzing and reporting global KPIs, and identifying trends to drive continuous improvements and operational efficiency. I was responsible for implementing strategic tools worldwide, ensuring alignment and continuous innovation. I also excelled in global social listening, using data insights to adapt market strategies and enhance decision-making. Effective communication with stakeholders and collaboration across departments were fundamental in my role, as well as agile adaptation to market changes. Additionally, I successfully delivered advanced media attribution models and implemented a comprehensive media mix modeling approach, further enhancing our marketing effectiveness. Furthermore, I led two dynamic teams, totaling 50 professionals including associates and third-party members, in the areas of Data Science and Media. My leadership focused on driving project success and fostering a collaborative and innovative environment.
C&A BrasilOperations Planning Manager
Jun. 2019 - Feb. 2020Oversaw the expansion of my innovative solutions to the operations department at C&A. Key achievements include standardizing all company metrics, developing a machine learning model to optimize product distribution in stores, and creating a predictive model for customer product recommendations
C&A BrasilBI / Analytics Manager
Jan. 2016 - Feb. 2020Led the integration of Business Intelligence (BI) across marketing, finance, and strategy at C&A, enhancing operations with proven implementations. Achievements include standardizing company metrics, introducing a machine learning-based product distribution model, and developing a predictive product recommendation system. Also conducted a comprehensive Media Mix Modeling study.
Bebê StoreSenior Manager of Business Intelligence & Stakeholder
Aug. 2013 - Dec. 2015São Paulo, Brazil
Ad.AgencyDatabase Marketing Planner
Jan. 2008 - Dec. 2010
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