Luiz Stanquini

CEO @MeMoov

Brazil🔥 Startup Founder💸 Marketing✔️ ITBusiness OwnerDigital Ads Manager💼 C-level ExecutiveMarketing DirectorMarketing Analytics ManagerCEOCTO🧨 Consulting🎥 EntertainmentFounder✨ Business OwnerCOOBI Analyst

CEO at MeMoov | Director of Data & Analytics at Livar Former Global Performance Manager Sr. at Alpargatas S.A. Based in São Paulo, Brazil, I have over 9 years of experience in data analytics and strategic management. Currently, as Director of Data & Analytics at Livar, I develop and implement innovative data strategies to drive business growth and operational efficiency. My responsibilities include leveraging data insights to optimize marketing strategies, enhance customer satisfaction, and foster continuous innovation. Experience Highlights: • Livar: • Developed and implemented data-driven strategies to boost business growth. • Leveraged data insights for optimized marketing and enhanced customer satisfaction. • Fostered continuous innovation across the organization. • Alpargatas S.A.: • Senior Global Performance Manager focusing on global KPI analysis, strategic tool implementation, and media mix modeling. • Successfully delivered advanced media attribution models. • Led dynamic teams of 50+ professionals in Data Science and Media. Skills: Project Management, Data Analysis, Strategic Planning, Social Media Marketing, Omni-Channel Marketing, Business Planning, Operations Management, CRM, Data Modeling, Statistical Data Analysis, Data Science, Analytical Skills, Marketing Management.

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Work Background

MeMoovChief Executive Officer

May. 2024São Paulo, Brazil

LivarDirector of Data & Analytics

Nov. 2021 - Jan. 2024São Paulo, São Paulo, BrazilAt Livar, I direct a high-performance team in Business Intelligence, Data Science, and Data Engineering, focusing on innovative proptech solutions. I spearheaded the development of LIV.IA, an AI that recommends ideal real estate options from a portfolio of over 500 properties. This initiative has positioned us at the forefront of the industry. I also led the establishment of Livar's data architecture on AWS, enhancing data integration and analytical capabilities, driving robust company growth. Additionally, I managed the company’s entire media performance strategy, optimizing marketing efforts across various channels for maximum ROI. Engaging directly with investment funds and presenting to the board, I played a key role in strategic decision-making and aligning business goals. My leadership extends to fostering innovation, building strategic partnerships, and steering Livar's growth in the proptech sector.

Alpargatas S.A.Global Perfomance Manager Sr.

Feb. 2020 - Nov. 2021São Paulo, BrazilAs a Senior Global Performance Manager, I specialized in strategizing and analyzing performance on a global scale. My key responsibilities included developing comprehensive strategies to optimize operations, analyzing and reporting global KPIs, and identifying trends to drive continuous improvements and operational efficiency. I was responsible for implementing strategic tools worldwide, ensuring alignment and continuous innovation. I also excelled in global social listening, using data insights to adapt market strategies and enhance decision-making. Effective communication with stakeholders and collaboration across departments were fundamental in my role, as well as agile adaptation to market changes. Additionally, I successfully delivered advanced media attribution models and implemented a comprehensive media mix modeling approach, further enhancing our marketing effectiveness. Furthermore, I led two dynamic teams, totaling 50 professionals including associates and third-party members, in the areas of Data Science and Media. My leadership focused on driving project success and fostering a collaborative and innovative environment.

C&A BrasilOperations Planning Manager

Jun. 2019 - Feb. 2020Oversaw the expansion of my innovative solutions to the operations department at C&A. Key achievements include standardizing all company metrics, developing a machine learning model to optimize product distribution in stores, and creating a predictive model for customer product recommendations

C&A BrasilBI / Analytics Manager

Jan. 2016 - Feb. 2020Led the integration of Business Intelligence (BI) across marketing, finance, and strategy at C&A, enhancing operations with proven implementations. Achievements include standardizing company metrics, introducing a machine learning-based product distribution model, and developing a predictive product recommendation system. Also conducted a comprehensive Media Mix Modeling study.