Giant TigerManager - Digital Marketing, eCommerce
Aug. 2010 - Sep. 2015Ottawa, ON• Responsible for opening up and capturing our customers conversations online for a billion-dollar 200+ store discount retail chain. • Provide insight into best practices and approaches for developing online content, growing & engaging our customer database
• Write strategy, technical documents, recommendations and reports.
• Report on digital performance for the brand and highlight key insights • Effectively liaise with stakeholders to strengthen and grow the GT brand in all digital touch points. • Manage national digital communication & campaign schedule
• Effectively launched: eCommerce website, eFlyer program, email club, numerous contests, social media presence on Facebook & Twitter & an iOS App