CEO at MeMoov | Director of Data & Analytics at Livar
Former Global Performance Manager Sr. at Alpargatas S.A.
Based in São Paulo, Brazil, I have over 9 years of experience in data analytics and strategic management. Currently, as Director of Data & Analytics at Livar, I develop and implement innovative data strategies to drive business growth and operational efficiency. My responsibilities include leveraging data insights to optimize marketing strategies, enhance customer satisfaction, and foster continuous innovation.
Experience Highlights:
• Livar:
• Developed and implemented data-driven strategies to boost business growth.
• Leveraged data insights for optimized marketing and enhanced customer satisfaction.
• Fostered continuous innovation across the organization.
• Alpargatas S.A.:
• Senior Global Performance Manager focusing on global KPI analysis, strategic tool implementation, and media mix modeling.
• Successfully delivered advanced media attribution models.
• Led dynamic teams of 50+ professionals in Data Science and Media.
Skills:
Project Management, Data Analysis, Strategic Planning, Social Media Marketing, Omni-Channel Marketing, Business Planning, Operations Management, CRM, Data Modeling, Statistical Data Analysis, Data Science, Analytical Skills, Marketing Management.More...