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Work Background
Mooney AppChief Operations Officer
Jul. 2022São Paulo, São Paulo, Brazil- Responsible for mobile app development, working closely with IT team
- Developed new operational process to improve efficiency
- Supported CEO in key strategic decisions
YandehSenior Consultant
Nov. 2020 - Jul. 2022São Paulo, São Paulo, Brazil
IperumFounder
Jan. 2018São Paulo Area, BrazilRun and founder Iperum, a fintech payment company. As a founder in any startup, I was responsible for most of all verticals (except technology which was in charge of my partner). Main activities: - Managed the entire financial aspects, running from fundraising to controlling and cash deployment
- Developed the entire sales funnel process, including social medias campaigns, lead contacts and deal closing
- Responsible for the entire product development, including UX, UI, design and sprints & priorities
- Helped CTO to quickly deploy new features, solving bugs on the front and back-end (coding in JavaScript using React.JS and PHP)
- Started partnerships with third-party service providers (acquires, benefit companies) which were key for product development
- Initiated relationship with regulators and other stakeholders for the development of the instant payments environment (PIX program)
evinobrHead Of Supply Chain
Apr. 2017 - Dec. 2017São Paulo Area, Brazil- Responsible for the Supply department with 25 people
- Defined pricing strategy for the marketing campaigns seeking contribution margin maximization
- Elaborated main key strategic plans for company's future, including premium product strategy
- Guided COMEX team in negotiation with new third parties (trading companies, shipping lines)
CreditasHead of Home Equity
Dec. 2016 - Apr. 2017São Paulo Area, Brazil- Responsible for Home Equity operations department, managing 23 people
- Defined new pre-qualification process of new leads, increasing funnel efficiency in 20%
- Implemented a new bonus model, based on individual and team goals accomplished
CreditasBusiness Development & Analytics
Aug. 2015 - Nov. 2016São Paulo Area, Brazil- Defined the first Facebook campaign of the company
- Launched and tested the firs offline marketing campaign focused on home owners
- Constructed a monthly report of the main metrics of Auto and Home Equity
- Revised the main KPIs which helped product team identify gaps and propose adjustments
The Boston Consulting GroupConsultant
Sep. 2013 - Aug. 2015São Paulo Area, Brazil- Constructed and detailed the sales strategy initiatives for big insurance company in Brazil
- Elaborated and implemented a cost cutting plan for the largest Brazilian O&G company
- Reviewed the strategic planning and proposed improvements for Brazilian O&G company
- Analyzed the competitive landscape of the online banking for a credit card company
- Conducted a study of oil price volatility on the financials of a Brazilian O&G company
- Developed a revenue improvement project for a French Automotive manufacturer
Monitor GroupSummer Consultant Intern
Jun. 2012 - Aug. 2012São Paulo Area, Brazil- Responsible for the entire financial analysis of an investment in Sao Tome & Principe
- Prepared the project presentation for the investors
- Conducted stress analysis, including several scenarios of risk, investment and future cash flow
SantanderPlanning Coordinator
Oct. 2009 - Jun. 2011São Paulo Area, BrazilNew Branches Project
- Responsible for ensuring that all business plans are consistent and aligned with the expectations of the bank’s board;
- Created a forecast tool used by the General Managers to make their two-year Business Plan. Said tool helps managers to achieve their break-even point in 18 months;
- Elaborated the two-year budget for the entire department, responsible for 5% of the total growth in the bank;
- Participated at the training of the new managers;
- Responsible for establishing and analyzing each of the new branches goals.
Banco SantanderSenior Business Analyst
Sep. 2007 - Oct. 2010São Paulo Area, BrazilRetail Strategy
- Responsible for monitoring the retail’s performance (profits, loans, investments);
- Monitored the indicators of Retail progress and for those that were out of route, proposed action plans in order to correct route;
- Created the Retail Business Case for the Santander IPO, who captured around US$ 8 billion in stocks;
- Participated at the development of the Commercial Plans of all Business Units, leading to a full planning for the next three years.
Banco SantanderBusiness Analyst
Jan. 2006 - Sep. 2007São Paulo Area, BrazilSMEs Unit
- Responsible for the incentives strategy for the SME department; monitored the main financial indicators of SME´s Unit in order to propose the annual budget;
- Analyzed the Manager’s Customer Wallet in order to propose hiring/reallocation of managers and participated in the coordination of the managers recruitment;
- Responsible for the coordination of activities of an intern;
- Monitored the Business Managers performance;
- Responsible for establishing and analyzing each of the branches goals;
- Created a performance tool which is used by the Retail to analyze the performance of all Business Managers. It is said to have helped managers to improve their performance by 5%.
A.T. KearneyIntern
May. 2005 - Nov. 2005Rio de Janeiro Area, Brazil- Participated in a project at a Brazilian Oil Company, responsible for analysis of peers, products, market forecast and customer behavior;
- Elaborated analysis of peers for a metrology company in order to figure out the market innovations and the GAPs that existed; the activities included elaborating a survey and visiting the main player to obtain some essential information for the project.
Banco SantanderIntern
Dec. 2004 - Feb. 2005São Paulo Area, BrazilServants Unit
- Responsible for the development of systems to improve efficiency / optimization of the reports generated by the board
Oi/TelemarIntern
Mar. 2004 - Nov. 2004Rio de Janeiro Area, BrazilBroadband Unit - Responsible for the creation of several reports that measure the performance of the department;
- Developed analyses of products that led to an improvement of the product performance;
- Collected market information to create a database that supported all the peers’ analyses.
Banco SantanderIntern
Dec. 2002 - Jan. 2003São Paulo Area, BrazilAsset Management
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