Dana Naegele

Director of Growth, Sales, Coaching and Training @Freelance

Sales ManagerBusiness Development ManagerPartnerships Manager💸 MarketingHead of GrowthEmail Marketing ManagerCopywriterCRM manager👍 Sales & BizDev🧨 ConsultingCustomer Success ManagerBusiness AnalystAdvisorContent ManagerAccount Manager

"Success is not a place, it is a way of viewing circumstances, outcomes, attempts and accomplishments." ~Dana Naegele Growth and evolution, personally and professionally, are essential to success and a fulfilled life. It is possible with a #BeWhatItTakes mindset. It's a daily practice. I have built my career by growing myself and have naturally gravitated to helping grow companies through business strategies and culture creation. Most of my positions have had growth in the title. In fact, I have been a Vice President or Director of Growth for more than a decade. I have well developed sales and operations skills, which is a unique combination and a contributor to my success. Having partners in success is how everyone wins. I excel at proactively evaluating needs from a big-picture perspective, and do this through active listening and understanding various points of view, while leveraging those elements in sales. I have found this is the most effective pathway to building relationships, trust, and growth for the company and the sales prospect. The end result is a win/win for everyone. Strategically minded and results-driven, with a proven track record of company growth and sales success, enhancing efficiency, fostering exceptional team performance, and ensuring client satisfaction. Adept at developing and implementing scalable processes, harnessing data insights, and driving cross-functional collaboration to achieve organizational objectives. Success achieved through championing a culture of continuous learning and development.

Feedback from Dana’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

FreelanceDirector of Growth l Sales l Training l Coaching

Nov. 2023Leadership - For best results, Manage processes, support and collaborate with people. Be present, Be accountable, Be interested. Results? Everyone becomes a leader in their specific role, and we accomplish great work. Working with and supporting small and medium sized business owners, top real estate agents, real estate teams, in business strategy, sales, coaching, training and operations. Leadership strategy, recruiting, implementation of CRM systems, creative content and cadence of a marketing mix including drip campaigns and social media. Achieving goals, all on a personalized and customized level. Some Highlights: ● Increased annualized gross income of $5 Million through sales growth and mergers and acquisitions in 2.5 years. ● Produced over $17 million in new business within 3 years. ● Increased company-wide client satisfaction scores by 10%+ in 7 months, resulting in a national company award. ● Created a culture of collaboration resulting in elevated internal and external engagement, higher customer rating scores, increased team productivity and enhanced performance of team leaders. ● Through customer retention practices and new customer acquisition strategies, increased occupancy in 8 locations from 65% to 80% - 90% and higher ● Launched an internal Advisory Council, multiple new technology platforms, coaching workshops, company-wide panel discussions, external partnerships that benefited team member production, company growth and client experience. ● P&L Management – Streamlined operations for efficiency, which resulted in an 8% expense savings per year • Set best practices and achieved 250% of goal in a sales promotion, setting company standards across all regions, centered around the customer service and selling experience. ● Consistently ranked in the top third of the company’s sales and operations force (out of 600) and ranked in the top 10 in the country several times. ● President’s Club Award Winner recognized for top performance.

CENTURY 21 AtwoodDirector of Growth - Leadership, Sales, Training, Coaching

Jun. 2021 - Nov. 2023Mankato, Minnesota, United StatesAt Century 21 Atwood, we know that being partners in success is how everyone wins. Understanding what success looks like individually, and for the company, is the foundation. Then, growth is achieved in many different ways. M&A opportunities, agent growth, go-to market strategy and marketing content development, onboarding, training, coaching, and creating other growth verticals like lead gen, client experience/reward platforms, was my focus for them. Grew from 1 office to 18 with 6x agent growth within 5 years and ranked in the top 50 Century 21 companies in the United States. Recruited, led, trained, and coached the sales team, Branch Managers and Administrators in 18 locations. Launched an internal Advisory Council, multiple new technology platforms, company website, internal job descriptions, onboarding process, coaching program, company-wide panel discussions, and external partnerships that benefited company growth and client experience. Launched a company-wide MSA partnership that resulted in a new revenue stream. Increased client satisfaction ratings by more than 10% in 7 months. This positioned the organization to win a national company award while increasing online awareness and consumer engagement. Led the management strategy for the company, increasing leads for agents and adding new external lead sources. Created a culture of collaboration resulting in elevated internal and external engagement, higher customer rating scores, increased team productivity and enhanced performance of team leaders. As a general sales manager, increased annualized sales volume of $5 Million through mergers and acquisitions (M&As) and sales team growth in fewer than 2 years. Built and deployed a defined value proposition and marketing campaign, accelerating company growth.

Anywhere Real Estate Inc.Regional Director of Strategic Growth ~ Century 21 Brand Development

May. 2017 - Jun. 2021Madison, New JerseyANYWHERE is one of the preeminent and most integrated providers of real estate and relocation services in the world, with leading real estate brands, brokerages, relocation services and title and settlement services. Beginning with the acquisition of Century 21 Real Estate Corporation in 1995, and expanding through subsequent acquisitions and organic growth, ANYWHERE today stands as a leader in the residential real estate industry, with operations throughout the United States and around the world. Caldwell Banker, Sotheby's, Better Homes & Gardens Real Estate, Corcoran, and ERA are more of the reasons why we are the world's largest real estate organization. In 3 years achieved over $17 million in new business. Brought a $3.9 million deal to the company in first 5 months of employment–considered a home run when many deals are under $1m Articulated and demonstrated the value of the franchise technology stack as a SaaS solution to achieve new sales. President’s Club achiever Maximized organic lead generation through cold calling, phone/door knocking, and independently created and curated social media and email marketing campaigns. Responsible for new franchise development and mergers and acquisitions in 4-9-state territory. Strategized, built and implemented workable business plans to logistically target set markets in territory each quarter Travel weekly, bi-weekly, or depending on needs of market and appointments Ideated, built, and executed a series of micro videos that helped clients and potential clients understand the value proposition, strategize in their business, and go from prospects to sales conversions. Partnered with 100+ internal clients to assist them in achieving their business strategy, and acquisition goals. Advisor on the company Franchise Advisory Committee, championing change and innovation in the division.

BNI ChicagoVice President, President & Membership Committee Chair

Mar. 2014 - Jun. 2017Chicago Chapter 13BNI is a global networking group. As the former Vice President, Membership Committee Chair and President of Chapter 13 in Chicago, I inspired and contributed to a shared interest in growing the business' of our members through enhanced relationship building, warm referrals & introductions. My goal was to ensure we were more than a networking group, we were an active sales force for each other. Grew the membership base from 6 to 30 members. Drove referrals and net revenue through sales strategies and networking. Coached the executive team and members to meet goals and grow their business. Hosted and facilitated weekly production meetings with the executive team, members and guests.

IWG plcArea Manager l Global Sales l Regional Trainer

Aug. 2012 - Aug. 2016Greater Chicago AreaSales, Operations and Training & development were key areas of focus for me with IWG, Regus division. I took 8 locations from 65% or lower occupancy up to 80% - 90% and higher, with stronger performing EBIT's. Managed multiple locations in Chicago, successfully sold locally, nationally and globally. Oversee daily operations of multiple centers to include daily sales and revenue goals Drive sales through external sources, leads and referrals Successful in getting centers to 90% occupancy and developing teams Maintain Regus Operating standards and facility standards Regionally oversee inducting & training GM team. Oversee struggling locations, and Grand Openings Manage and develop CSR’s, Operations team and SDR's Coached and trained more than 50 people in the region on various business topics, including client support and satisfaction, technology, and how to generate new business. Increased occupancy in 8 locations from 65% to 80% - 90%. Managed multiple locations in Chicago and managed the operations and customer service teams at each location. On average between 12 and 20 direct reports. Successfully sold locally, nationally, and globally. Consistently in the top third of the company’s sales and operations force. Ranked top 10 in the country, out of more than 600 people.

TricociGeneral Manager

Oct. 2004 - Dec. 2011OakbrookWith a staff of 200 people and a budget of $10 million annually, there was not a lot of time to enjoy many services! Achieving the sales and promotion goals of the luxury spa and salon consistently was a highpoint. A $25k goal for a Series Package Pricing launch, over a 6 week promo period, was surpassed by week 5, and my team and I were able to set Best Practices for the region and achieve over $125k in our last Series Promo. Holiday Gift certificates were a win, surpassing goals of over $600k in a 6 week period, and achieving monthly retail sales budgets was common and celebrated. Financial management and daily operations Staff management and development. Directly managed department heads and technical staff of 200 people Facilitated training and development to ensure exemplary customer service and revenue growth. Achieved the sales and promotion goals of the luxury spa and salon with an annual budget of $10 million. Sales & Marketing, Business Development / Revenue Goal Achievement. Event / Group Planning and Orchestration, Financial management and daily operations. Set best practices for the region and achieved 250% of goal in a sales promotion, setting company standards across all regions, centered around the customer service and selling experience. Surpassed sales goal of more than $600k in 6 weeks while achieving monthly retail sales budgets.

Lakeshore Athletic ClubGeneral Manager

Jan. 2002 - Jan. 2004ChicagoThe Downtown Club is an 87,000 square foot multi-purpose, full service health, fitness, wellness and racquet club with over 125 employees. Responsible for... Financial management Daily Operations and facilities management Management of the departments and department heads to include: Sales Manager, Operations Manager, Front Desk Manager, Food and Beverage Director, Athletic Director, Personal Training Department Head, Group Fitness Coordinator, Spa Manager, and the club business office which included the Controller, Payroll Coordinator and AP/AR Coordinator.

Life Time - The Healthy Way of Life CompanyOperations Manager

Jan. 1999 - Jan. 2002108,000 square foot full service health and fitness club, open 24 hrs, with over 180 employees. Within three months of joining LifeTime Fitness & Spa, I successfully orchestrated the Grand Opening of the facility, which was the first LifeTime to impact the Chicago market. Prior to opening day, hired a staff of 270 people to include the training of all management personnel. Staff comprised of Front Desk Manager, Personal Training Manager, Massage Therapy Manager, Child Center Manager, Member Activities / Programming Manager, Hospitality Desk Manager, Night Operations Manager, Aquatics Center Manager, LifeSpa & Group Fitness Manager. Responsibilities included: Financial management of the club, daily operations and facilities management Teach customer service classes (IMPACT, Sexual Harassment & CPR / AED) to all new employees of the club Staff development and growth plans for all management team

Lakeshore Athletic ClubAthletic Director

Jan. 1995 - Jan. 1999187,000 square foot multi-purpose, full service health, fitness and racquet club. Directed daily activities of athletic, spa and tennis department program coordinators. Coordinated all payroll, billing and accounts receivables. Developed more effective employee training manuals. Coordinated in house special events. Set goals and developed incentive programs for commissioned staff. Also held positions of Tennis Coordinator and Athletic Programs Desk Staff Manager

Bally's Total FitnessOperations Assistant - Multi-Unit Management

Jan. 1989 - Jan. 1995Traveled to a minimum of 3 locations weekly and supported the sales teams from an operational perspective Daily Sales reporting Sales team support and problem solving Goal tracking and accountability Front Desk Manager – Schaumburg location Schaumburg Facility, hired, trained and managed a staff of fifteen people at the front desk. Began at this company working in the juice bar and worked my way up through Group Fitness Instructor and Coordinator, Child Center Asst. Manager to Operations Assistant.