Gabe Mederos

Digital Marketing Executive @LVVL

Influencer Marketing ManagerDigital Ads ManagerMarketing Director💸 Marketing💼 C-level ExecutiveCMOCommunity ManagerCommunications ManagerContent ManagerSMM Manager

Gabe Mederos is a seasoned Digital Marketing Executive currently serving at LVVL Company. With extensive experience in digital marketing strategies and tactics, Gabe excels in creating and implementing campaigns that drive business growth and enhance brand visibility. He holds an impressive track record in SEO, content management, and social media marketing. Prior to joining LVVL, Gabe held various marketing roles in reputable companies where he honed his skills and knowledge in the digital marketing sphere. His proficiency in leveraging analytics to drive marketing decisions has been instrumental to his success at LVVL. Gabe is passionate about staying updated with the latest digital marketing trends and technologies, using them to shape effective strategies for LVVL.

Feedback from Gabe’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Conestoga CollegeInstructor - Branded Content Creation

Jan. 2024KitchenerTeach students hands-on skills in generating content for both internal and external audiences. Topics include generating content for blogs, microblogs and vlogs, how to build 2-way engagement, reputation management, crisis management, writing and editing in a social world, PR, how to target influencers and how to effectively communicate the core values of a brand.

Weber ShandwickVice President, Social & Emerging Trends

Jun. 2022Toronto, Ontario, Canada- Develop a deep understanding of clients’ businesses and target audiences, and lead the creation and execution of innovative and integrated social and/or influencer campaigns that drive meaningful results. - Serve as the primary Canadian social media lead for major global brands – leading the development of innovative social/digital initiatives from briefing to execution, including campaign strategies, content creation, paid integration and measuring effectiveness/ROI, as well as digital team structure and workflows - Provide expert counsel to clients and colleagues on social/digital/influencer trends, issues and best practices - Oversee key relationships with talent agencies and content creators, and institutionalizing a set of best-in-class tools and processes for identification, contract negotiation, content planning, paid amplification, campaign optimization, measurement and ROI analysis - Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients - Lead a high-performing team of digital natives; mentor and develop junior team members

George Brown CollegeInstructor - Content Marketing & Community Management

Oct. 2020 - Dec. 2023Toronto, Ontario, CanadaInstruct students on best practices for content and community management. From the fundamentals on establishing content and community management programs, to successfully measuring the success of your programs, students learn how to launch the programs that meet their specific objectives.

Professional & Continuing Education, School of Media Studies & Information Technology Humber CollegeInstructor - Social Media Measurement & Analytics

Jan. 2015 - Dec. 2023Toronto, Canada AreaMonitoring and listening are two key exercises that all social media practitioners are expected to perform when running a successful social media strategy. In this course, I teach students about these practices and help them learn why they are vital in the social media process. Students are taught how to track and measure success utilizing various measurement modules, segue into analytics and answer the question on everyone's mind: How do you measure social media return on investment?

Maple Diversity CommunicationsChief Operating and Marketing Officer

Apr. 2022 - Jun. 2022Mississauga, Ontario, CanadaRe-established how the agency functioned operationally and promoted itself to attract new clients and retain existing clients. Built out the account, creative and operational teams to ensure the agency operates efficiently and effectively.

WattpadDirector of Creator and IP Marketing

Sep. 2021 - Apr. 2022Toronto, Ontario, Canada

Seneca CollegeInstructor - Digital Marketing & Web Analytics

Sep. 2017 - Dec. 2021Toronto, Canada AreaTeach students about the importance of a website as a core business function, various website tracking methodologies (past/present/future), and the science and art of online measurement and visitor behavior analysis. Students are introduced to Google Analytics, web metric reporting, and key performance indicators (KPIs) for tracking online business performance.

Weber ShandwickVice President, Integrated Media Strategy

Nov. 2019 - Sep. 2021Toronto, Canada AreaCreate award-winning strategic integrated media programs for a wide array of global clients, including McDonald’s, Best Buy, Esso, AstraZeneca, Mars Wrigley and Champion.

Info-Tech Research GroupDirector, Social Media

Jan. 2019 - Dec. 2019Toronto, Canada AreaJob requirements include: - Develop, execute and iterate overall social media strategy to build, improve and enhance our presence across different platforms. - Collaborate with members of the marketing team to ensure alignment of messaging, and assist with delivering a social component and support integrated campaigns for both prospects and clients with relevant social tactics. - Develop and share social media governance policy and best practices for employee use. Deliver organizational training on the effective and appropriate use of social media. - Develop communication cadence and social content repository that employees can leverage for posting on their personal social networks. - Monitors the temperature and engagement across owned social platforms, and develops initiatives and campaigns to continually grow and engage our communities.

Teach AwaySenior Manager Marketing

Jan. 2018 - Dec. 2019Toronto, Canada AreaDuties and responsibilities included: - Led a team of awesome marketers while encouraging creativity and innovation. - Oversaw marketing campaigns and their implementation from ideation to execution, providing feedback throughout the process. - Led communications strategies across all digital channels and ensured that these drove website traffic, conversions and sales. - Executed online and offline marketing initiatives, integrated online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development and brand awareness. - Focused on optimizing, mobilizing and retaining the growing community of educators and aspiring teachers: creating brand advocates; strengthening the CRM practice to improve relationships with end users. - Quality control: ensured all content and campaigns produced by the marketing team were high quality, relevant to the audience and within brand guidelines. - Worked collaboratively with other departments (recruitment, tech, sales, product, digital learning) to bring knowledge around the very latest digital marketing trends to marketing projects with the aim of achieving Teach Away’s overall business goals. - Leveraged established tools and platforms to reach the audience and drive desired behaviors (Hubspot, Salesforce, Google Analytics, Unbounce, social media platforms).

ScotiabankDirector, Media, Social Media & Influencer Relations

Jan. 2017 - Dec. 2018Toronto, Ontario, Canada- Develop and lead the corporate proactive public relations strategy. - Lead the execution of proactive PR strategies and tactics that support the Bank's strategy and values. - Determine appropriate distribution of content and stories through traditional media relations, influencer strategies and social media. - Use data and analytics to identify target audiences for storytelling and content distribution. - Drive conversation and engagement across multiple social media channels. - Create a high performance environment and implement a people strategy that attracts, retains, develops and motivates multi-disciplinary team.

TELUSSenior Social Media Manager

Jan. 2014 - Dec. 2017Toronto, Canada Area- Develop and execute proactive multi-channel external communications strategies. - Advance TELUS' strategic intent, corporate priorities, and brand by proactively telling the TELUS story to key external audiences. - Research, write, edit, and disseminate communications materials, including blog posts, pitches, research reports, statements, video scripts, tweets, buddy notes, wrap reports, and media releases. - Actively pursue best-in-class practices for communicating within evolving media and digital environment.

Nestle Purina Pet Care CompanyManager, Public Relations, Consumer Care and Purina Brand

Jan. 2011 - Dec. 2014Mississauga, ON- Develop the Social Media strategy for Purina Masterbrand and range brands. - Create Social Media training program and train Marketing teams on social media best practices, policy and guidelines, and standard operating procedures. - Lead Purina Corporate Social Responsibility efforts, including environmental, sustainability, and corporate citizenship initiatives. - Manage the Public Relations function Purina, including strategy development, program execution and evaluation. - Lead all large-scale Purina events, including the Purina Animal Hall of Fame and the Purina Walk for Dog Guides. - Responsible for the Consumer Care function for Purina Canada. - Manage the Purina brand for Canada, including ensuring adherence to brand guidelines and standards.

UponorSenior Marketing Manager

Jan. 2008 - Dec. 2011Mississauga, Ontario- Establish Uponor's CSR program, including strategy development, launch, measurement, evaluation, and evolution. - Develop and implement internal and external communications strategies, programs and campaigns, while managing social platforms: Facebook page, LinkedIn page, and Twitter account - Create fully integrated marketing strategies and plans to brand awareness, lead generation and loyalty - Manage the corporate communications, PR and eCommerce functions and leverage opportunities for positive low-cost or no-cost media coverage - Lead the Canadian organization’s issues resolution and crisis communications teams - Formulate and execute digital marketing campaigns for the Canadian organization - Manage all corporate websites, including U/X, content development, SEO and SEM - Train employees on social media best practices and champion the company’s social media direction and platforms

Region of PeelPublic Affairs Associate (Contract)

Jan. 2008 - Oct. 2008Brampton, Ontario- Enabled communications and public relations required for audiences across the region - Provided communications advice and support to a range of internal stakeholders across the organization - Responsible for the development and implementation of successful communications strategies for regional programs and services

Husky Injection Molding SystemsProgram Manager, Marketing Communications (Contract)

Jan. 2007 - Dec. 2008Bolton, Ontario- Enabled communications and public relations required for audiences globally - Provided marketing and communications advice and support to a range of internal stakeholders across the organization - Responsible for the development and implementation of successful communications strategies for regional programs and services

Purolator CourierCommunications Consultant

Jan. 2006 - Dec. 2007Mississauga, Ontario- Responsible for the effective management and evaluation of employee communications programs for key internal stakeholders - Developed successful communications strategies to promote the organization’s corporate citizenship program

Canadian Plastics Industry AssociationCoordinator, EPIC National Communications

Jan. 2004 - Dec. 2006Mississauga, Ontario- Lead the communications function for the environmental council of the industry association. - Liaise with the Ontario Ministry of Education and work with local school boards to develop educational curriculum outlining the environmental and scientific elements of plastics. - Work with plastics manufacturers to promote the responsible use and disposal of plastics.

International Quality and Productivity CentreConference Director/Event Marketer

Jan. 2003 - Dec. 2004Toronto, OntarioDevelop and manage large scale business conferences on an assortment of topics.

Aclaim Civil Loss Recovery SystemsGeneral Manager

Jan. 2000 - Dec. 2003Mississauga, ON- Manage relationships with large retail and grocery partners, including Hudson’s Bay Company, Canadian Tire and Loblaws. - Lead a staff of 15 cross-functional employees with roles ranging from Finance to Client Services. - Manage all internal and external communications for the organization, including media relations.