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Work Background
ExcecShareFounder and CEO - Not Just Strategy But Getting it DONE
Jan. 2024United StatesWith a dynamic career as both a CEO in established enterprises and startups, I am a multifaceted professional known for launching and scaling brands effectively. This versatility has made me agile, capable of strategic oversight, and adept at rolling up my sleeves to get tasks done.
Professional Snapshot:
Innovative Leadership: I drive revenue growth and cultivate success across industries, from startups to global corporations.
Comprehensive Expertise: I specialize in leadership, development, sales, marketing, product innovation, and business expansion, touching industries like technology, CPG, retail, media, healthcare, and e-commerce.
Hands-On Approach: Not just an overseer—I engage directly with projects to ensure outcomes.
Core Capabilities:
Sales & Business Development: Pitching, proposal crafting, securing partnerships, and raising hundreds of millions in capital across diverse markets.
Marketing Strategy & Execution: Building brands from scratch or refreshing existing ones, including comprehensive brand guides, storytelling, and market positioning.
Go-to-Market Expertise: Delivering brand assets for B2B and B2C—from websites and packaging to collaterals and public relations.
Financial Acumen: Developing budgets, financial models, proformas, and investor pitch decks.
Career Highlights:
Leadership Roles at Renowned Organizations: Steered innovation and new product launches at Conde Nast, De Beers Group, and Hearst, achieving double-digit revenue growth and flagship launches.
Startup Successes: Led emerging ventures such as Supernatural, scaling revenue to $7 million in two years, and CultureMap, culminating in a successful exit.
The Many Hats of an Agile Leader:
My days seamlessly transition from developing investor decks and five-year financial models to strategy planning, board communication, client calls, and content creation—whether crafting compelling emails or updating web content. I embrace each role with enthusiasm and precision.
EyeJustPresident & Chief Strategist (Consultant)
Jan. 2021 - Dec. 2023Serve in growth leadership role for this provider of proprietary blue light blocking technology. Rebrand and position D2C
product into high-growth omnichannel digital wellness business. Oversee performance and manage team to fuel execution of strategies and align roles to
business needs. Deliver significant revenue and profit increases.
Championed initiatives that increased revenue from $2M to $5M in 1.5 years, including launching new products and establishing brand partnerships to
diversify product mix with minimal risk.
Repositioned site content and consumer experience to encourage online transactions; grew repeat customers via effective CRM management, increasing
revenue from $5K to $55K monthly.
Managed products’ pricing and developed year-round content with associated promotions to support brand awareness and consumer commitment.
Architected strategy that improved P&L performance, including conceptualizing social media and email and CRM marketing campaigns and promotions for
premium product.
Conducted due diligence, defined positioning, created pitch decks, and leveraged financial acumen as part of pursuing exit strategy.
SupernaturalPresident & Chief Strategist
Jan. 2019 - Jan. 2021Recruited to improve the enterprise value of Scentsible LLC, parent company of Poo~Pourri, [200M CPG brand] and Supernatural, the launch of a premium eco-
conscious home care brand.
Boosted Poo~Pourri revenue by $22M+ [21%] and gained parent companies enterprise value and economies of scale by defining growth strategy and vision
to enhance brand equity and product positioning to improve consumer connections and adoption.
Architected business strategy by launching digital DTC in-house agency consolidating D2C global strategy that included bringing marketing, development,
and agency functions in-house for both brands, realizing $4M in Annualized savings and $3M in new revenue in first year.
Led the Launch of Supernatural, a new premium eco-conscious personal care brand that grew to $5M within 24 months.
~PourriPresident & Chief Strategist
Jan. 2019 - Dec. 2021Serve in growth leadership role for this provider of proprietary blue light blocking technology. Rebrand and position D2C
product into high-growth omnichannel digital wellness business. Oversee performance and manage team to fuel execution of strategies and align roles to
business needs. Deliver significant revenue and profit increases.
Championed initiatives that increased revenue from $2M to $5M in 1.5 years, including launching new products and establishing brand partnerships to
diversify product mix with minimal risk.
Repositioned site content and consumer experience to encourage online transactions; grew repeat customers via effective CRM management, increasing
revenue from $5K to $55K monthly.
Managed products’ pricing and developed year-round content with associated promotions to support brand awareness and consumer commitment.
Architected strategy that improved P&L performance, including conceptualizing social media and email and CRM marketing campaigns and promotions for
premium product.
Conducted due diligence, defined positioning, created pitch decks, and leveraged financial acumen as part of pursuing exit strategy.
THE DALLAS ENTREPRENEUR CENTER [The DEC NETWORK]CEO
Oct. 2018 - Oct. 2019United StatesRecruited to lead Dallas Entrepreneur Center to promote nonprofit’s dedication to helping entrepreneurs launch, build, and grow early-stage businesses to
include five innovation centers, programming, and funding.
Orchestrated the largest Dallas Startup Week in DEC’s history with approximately 10K attendees, 100+ prominent industry leaders, and 200+ volunteers that
gathered in downtown Dallas to attend 5-day event that united startups, founders, corporate & social innovators, and investors.
Created first Corporate Start-up Innovation Summit, uniting region’s corporate and burgeoning startup ecosystem.
Launched Women of Innovation, creating first-government associations’ organization for leading change-makers in technology.
Raised approximately $5M on behalf of DEC in one year and strengthened the organization’s profile, elevating Dallas as a leading hub
of innovation.
READER’S DIGEST ASSOCIATIONPresident
Oct. 2014 - Oct. 2018United StatesPresident Emerging Markets & Home and Garden Global Brands
Created new products for $3B dollar global company while overseeing $500M portfolio (12 brands)
Led eCommerce, catalog, publishing, tourism, and educational brands
Structured a partnership with Rick Warren and launched the Purpose Driven Platform, which provided a suite of bundled multimedia tools:
quarterly magazine, study materials in DVD, workbooks, and other downloadable materials.
T h e Pur pose
D ri ven Connection
Increased portfolio by $82M [20%+] and profit $40M [21%+] for division
Quantum Connections Safe ConversationsCEO
Jan. 2014 - Oct. 2018United StatesHired to manage and grow the profit and nonprofit business for this family office.
Transformed Relationships First nonprofit business from a workshop-based business to a digital-first operation, expanding market penetration from 5,000
to 350,000 consumers, businesses, and civic innovators.
Launched Global streaming workshops reaching over 100,000 consumers in 52 countries worldwide twice a year.
Created a digital Course, resulting in $400,000 in revenue.
Launched a Train the Trainer digital Course that grew the network to 300 facilitators in 32 countries, impacting 250K+ people annually.
Increased grant and donor funding from $800K to $6M
CULTURE MAP LLC | Dallas, TX Austin/Houston, TX CEO and Chairman of the BoardCEO
Oct. 2011 - Oct. 2013United States, AustinAppointed as CEO and Chairman of the Board to serve as leader and catalyst for future success and growth of this digital Media local lifestyle news and content
provider.
Expanded model to create a T exas Network of sites, including Houston, Dallas, and Austin, increasing revenue from .5 to 2M.
Created best-in-class content that attracted premium customers, resulting in higher advertiser rates.
Diversified revenue to include affiliate marketing and paid services.
Structured exit and sold business for $15M.
AMERICAN ACHIEVEMENT CORPORATION |FENWAY PARTNERS PRIVATE EQUITYCEO
Oct. 2008 - Oct. 2011United StatesArchitected turnaround of this $300M leading digital retailer and premier provider of school recognition products and commencement photography; enriched
traditional yearbook experience by bringing sight, sound, and motion together and delivering memories in digital formats more relevant and in demand by
consumers.
Executed the first B2B model that stabilized bottom-line growth and increased annualized profit by 16% over 2 years. Built partnerships with Walmart,
Zales, and JCPenney.
Drove $40M in new digital revenue after launching company
's first B2C eCommerce platform.
Saved $20M in OpEx, including annualized expenses, in the first year after executing company-wide brand and organizational consolidation and
restructuring.
Conceptualized and deployed strategy to restructure $385M in corporate debt; unified 2 brands under single umbrella, including sales, distribution,
packaging, and other areas
Debeers Diamond JewelersCEO US
Oct. 2007 - Oct. 2010United StatesRecruited to lead creation and launch of first new luxury diamond retailer in US in 50 years. Differentiated product to consumer. Managed and communicated
with thousands of wholesalers and established new stores in New York and Los Angeles. Conceptualized and directed creation of exceptional bespoke customer
experience.
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