GunwerksMarketing Consultant
Apr. 2023 - Dec. 2023Cody, Wyoming, United States · HybridA marketing technologist with a focus on social media and email marketing, my responsibilities revolve around utilizing automation tools and technology to optimize and streamline marketing processes. My responsibilities include: Strategy Development: I collaborate with our marketing team to develop strategies for social media and email marketing campaigns. I utilize the understanding of the target audience, objectives, and key performance indicators (KPIs) to create effective plans. Automation Implementation: Identify and implement automation tools and software that can improve the efficiency and effectiveness of social media and email marketing efforts. This includes selecting appropriate platforms, integrating systems, and setting up workflows. Campaign Execution: Utilize automation tools to execute social media and email marketing campaigns. This involves scheduling and publishing social media content, managing email lists, and deploying automated email sequences. Analytics and Reporting: Monitor and analyze the performance of social media and email marketing initiatives. Track relevant metrics, such as engagement rates, click-through rates, conversion rates, and ROI. Provide regular reports and insights to C level. Optimization and Testing: Continuously optimize campaigns based on data analysis and performance metrics. Conduct A/B testing to experiment with different strategies, messaging, and automation workflows to improve results. Data Management: Ensure data integrity and accuracy in marketing automation platforms. Manage customer databases, segmentation, and personalization efforts to deliver targeted and relevant messaging. Integration and Collaboration: Collaborate with cross-functional teams, such as content creators, designers, and developers, to align marketing automation efforts with overall marketing strategies. Integrate social media and email marketing initiatives with other channels and campaigns for a cohesive customer experience.