J&J - OrthoNeutrgena, AestheticsVice President
Jan. 2005 - Dec. 2009Los Angeles, California, United States · On-siteVP, Worldwide Professional Relations (2007 to 2009)
► Crafted marketing / medical strategy with $3M budget using clinical trials, KOLs, Advisory Groups and publications. ► Cultivated high-impact networks, aligned with Marketing, Medical Affairs & Medical Communications. ► Provided feedback from customer / patient insights, competitive landscape, and experience with global KOLs R&D for future product development. ► Garnered support from KOLs and key accounts at conferences, in publications and with peer groups
► Ensured brand messages and images communicated correctly in all KOLs presentations. VP, Worldwide Marketing (2006 to 2007)
► Managed $5M budget while analyzing market research to identify and capitalize on trends. ► Developed long-term global business plan. Advised on global product positioning, packaging and pricing strategies.
► Created work processes with sales, R&D, BD, Clinical and Professional Relations to realize goals. ► Served as commercial integration lead during the ColBar LifeScience Ltd. acquisition and integration. ► Co-Supported and managed regional and international advisory boards. Group Product Director (2006)
► Directed long-term business plans including strategic and tactical planning, branding, and pricing for assigned products. Led three direct reports and managed $5M budget. ► Ensured a unified brand image / message throughout all advertising, packaging and promotions.
► Evaluated market research to adjust strategies to meet changing conditions. Global Marketing Manager (2005)
► Managed long-term international business plans including branding, pricing, and strategic and tactical planning for products. Monitored and controlled marketing results and $2M budget. ► Served as key liaison with Sales and local Marketing Managers, ensuring a consistent branding and messaging.