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Work Background
S2W MediaVP of Marketing
Aug. 2021 - Dec. 2022London, England, United KingdomSince 2012, S2W Media has been providing full-funnel lead generation solutions to some of the world's most successful sales & marketing organisations. Its mission is to help clients acquire the customers that are essential to their business growth, offering solutions for every stage of the sales & marketing pipeline. With locations from San Francisco to Sydney, localised team members work with clients large & small to customise revenue-driving strategies that fit their needs. ✦ Products:
Top-of-funnel Content Syndication, Custom B2B Events, Advanced BANT Opt-in Campaigns, Sales Appointment Setting, SDR-as-a-Service https://www.s2wmedia.com/
VivanyaBoard Member
Nov. 2020✦ Restructure of investment portfolio
OPPOHead of Marketing
Jun. 2019 - Dec. 2020London, Greater London, United KingdomFounded in 2004, OPPO is a world-leading smart device manufacturer and innovator; the rising star among the top five global smartphone brands. Over 300 million people in more than 40 countries enjoy OPPO products and its cutting-edge technology, distinguished by a most elegant yet user-centric design language with as mission for users to experience ‘Technology as an Art Form’. ✦ Partnerships: FC Barcelona / Wimbledon / International Cricket Council / Lamborghini / League of Legends / British GQ Heroes / London Design Festival / Google / Qualcomm ✦ Products:
Smart Devices (Smartphone, Accessories, Wearables, IoT), Internet Services & Apps ✦ Development: Promoted from manager to department head, scaling up a full marketing & product function from market entry Follow OPPO UK on @oppomobileuk https://www.oppo.com/uk/
OPPOBrand Manager & Product Marketing Lead
May. 2019 - Dec. 2020London, Greater London, United Kingdom
Upad.co.ukHead of Marketing & Sales
Oct. 2018 - Jun. 2019London, United KingdomAs one of the founders of the online agency letting model, Upad has built a strong reputation for excellent customer service and creating bespoke technology solutions for the rental market. Having won multiple awards for its tenant-finding and management services, Upad is exceptional in its custom content creation and delivery to help new and experienced landlords navigate anything from property ownership to compliancy and taxation, going above and beyond to support landlords to find the right tenants. ✦ Products: Property & Tenant Services eCommerce, SaaS Landlord Portal, Direct Debit Rent Collection, Membership & Free Content ✦ Development: Promoted from manager to department head with functional oversight expanded multiple times Part of the Howsy family
Follow upad on @upaduk
https://www.upad.co.uk/
Upad.co.ukDigital Product Marketing Manager
Jun. 2018 - Oct. 2018London, United Kingdom
Ricoh EuropeMarketing Communications & Demand Generation Lead, EMEA
Jan. 2016 - Jun. 2018London, United KingdomRicoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems. Ricoh operates globally across 200 countries. On March 2018 financial year end, the Ricoh Group had worldwide sales of approximately 19.4 billion USD. ✦ Partnerships: Ricoh Women's British Open Golf / ATP World Tour Tournaments Tennis ✦ Products: SaaS, Digital Transformation, IT Security, Collaboration (Hardware & Software), Mobility, Infrastructure and AI https://www.ricoh-europe.com/
Strategie agencyStrategie One - CRM Strategist
Jun. 2014 - Jan. 2016Liège Area, BelgiumFounded in 1988, Strategie is a top independent marketing agency active in the BeNeFraLux region and China. Its strength lies in building and retaining long-term relationships with its clients large and small, focusing on growing brands through consistent love and effort. Strategie offers services to Connect, Design, Amplify and Monitor. ✦ Accounts: VW / Audi / Ducati / Michelin / Merck / Johnson & Johnson / Omega Pharma / Multipharma / Celgene / Imperial Brands / Mondelez / Lotus Biscoff Bakeries / AB Inbev / AXA / Generali / Europ Assistance / Lampiris (Energy) / BPost ✦ Development: Requested a transfer to another arm of the business to expand skill set to digital Follow Strategie on @strategieagency
https://www.strategie.agency/en/
StrategieStrategie Design - Business Director China
Aug. 2013 - Jun. 2014Beijing City, China✦ Acted as legal representative in China with full responsibility for the P&L of a Wholly Foreign-Owned Enterprise (WFOE) in branding, packaging design & retail. End responsible towards clients. ✦ Accounts:
MARS / Reckitt Benckiser / Beiersdorf / COFCO / Leonidas ✦ Expertise:
P&L, Legal, Finance, Accounting, Billing, Entrepreneurship, Office Administration, Client Pitching, Fund Raising
Harte-Hanks, Inc.Lead Generation
Jan. 2013 - Aug. 2013Greater London, United KingdomHarte Hanks is a global marketing CX company offering Marketing-as-a-Service (MaaS) solutions to scale up the workforce and improve customer interactions. Part of their portfolio falls on the sales spectrum by offering B2B telemarketing lead generation designed to identify high quality leads, navigate the buyer’s journey, leverage deep consumer insights and repeatedly build buyer engagement to improve the sales pipeline and deliver positive marketing ROI. ✦ Accounts:
EMC / HP / Lenovo ✦ Expertise:
Inside Sales, Sales Channel Development, Direct Marketing, Cold Calling, CRM, Insights, Lead Generation, Product Specialist, Tech Support, Customer Service, Campaign Management, Sales Targets, Analytics, Account-based Marketing, Sales Enablement, Channel Partner Marketing Follow Harte Hanks on @harte.hanks
https://hartehanks.co.uk/
Rio TintoProject Consultant
Mar. 2012 - Aug. 2012Brussels Area, Belgium✦ Marketing Consultancy Project whilst completing MSc Dissertation
✦ Expertise: Market Research
KPMG BelgiumIntern - Corporate Tax
Jul. 2011 - Jul. 2011Brussels Area, Belgium✦ Project: Aviation & Automotive
BNP Paribas Fortis Factor NV/SAIntern - Marketing (Digital)
Jun. 2011 - Jun. 2011Turnhout, Belgium✦ Project: Acquisition of Fortis Commercial Finance by BNP Paribas
✦ Expertise: PR, Internal communications, PPC, Website development
SMB OrganisationDirector & Business Owner
Jan. 2010 - Dec. 2013Hasselt, BelgiumSMB is a Belgian Sports Marketing Agency with extensive expertise in building communities around popular sports and effectively helping brands to raise their profile and build long-lasting connections within those sporting communities. Services offered include: brokering partnerships, title sponsorships, shirt / safety car sponsorships, PR, events, hospitality, fan zones, activations, fan communication, storytelling, community forum building, newsletters, website building, ticketing, membership, promotions & competitions, POS materials, advertising incl. pitch-side LED display boards, in-stadium ads, etc. ✦ Events:
Paris-Roubaix Cycling / Ronde van Limburg Cycling / Tour de France Cycling / Jupiler Pro League Football / Kanarie Skybox Football / UEFA Euro 2008 Football / World Cup South Africa 2010 Football / 2008 Bejing Olympics (Belgian Athletes) / Military Tongeren Equestrian / Spring Classic Lummen Equestrian / Waregem Koerse Horse Racing & Hospitality / etc. ✦ Accounts:
Kia Motors / Mazda / BIC / ING / L'Oréal / (+ many local brands) ✦ Expertise:
Events, Sponsorships, Community Management, Advertising, PR, POSM, Web Development, Activations, Hospitality, Content, OOH & TVC Ads http://www.smborganisation.be/
Pubmarket!Intern - Marketing (Design & Advertising)
Jun. 2009 - Jun. 2009Kermt, Belgium✦ Account: Unilever Food Solutions
✦ Expertise: Creative & Copywriting
Kia Motors BeluxIntern - Sales & Finance
Jun. 2008 - Jul. 2008Brussels Area, Belgium
NovartisIntern - Marketing (Research)
Jul. 2005 - Jul. 2005Horsham, United Kingdom✦ Account: Benefiber
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