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Work Background
AdobeSr. Product Marketing Manager
May. 2023Remote
QuantexaGlobal Head of Partner Success
Mar. 2022 - Sep. 2022London Area, United Kingdom · Hybrid
BrightspotSVP, Partner Strategy & Innovation
Jul. 2020 - Mar. 2022Reston, VirginiaBuilt out the foundation of Brightspot’s growing Global Partner ecosystem – both with technology integration partners and a selective set of Channel partners to help provide service to a growing international customer base. Identified key areas for collaboration where joint integrations can bring recognizable value to meet demand in the market. • Collaborated with Platform (Product Dev) team to ensure the customer experience remained intuitive and seamless within the Content Business platform, a key to evaluating integration viability. Some key GTM integrations of recent focus include modular content governance leveraging Brightspot’s agile content delivery and workflows (a Veeva integration, but vendor agnostic) and deeper personalization integrations with CDP Partners.
• Recruited, onboarded, & developed end to end enablement and success program to build out Partner success for new Channel Partners providing services for Brighstpot.
• Developed co-marketing/co-selling strategies with partners and create thought leadership materials to foster awareness of the integrations and Brightspot’s overall ease of implementation for large Enterprise customers. • Closely teamed with Sales, Partner Leadership, Platform and Engineering to align on existing initiatives, new opportunities, and prioritizing integrations in the roadmap. • Customers included several Fortune 500 companies like Google, Amazon, Johnson & Johnson. Some key ISV partnerships of focus have been: Tealium, Segment, Veeva, Lingotek, & Workato. Oversaw & managed strategic AWS Partnership.
EYAssociate Director, Adobe Alliance
Jun. 2019 - Jul. 2020McLean, Virginia, United States
AdobeSenior Client Partner
Aug. 2017 - Jun. 2019Ashburn, VirginiaLead Adobe’s largest and most challenging services engagements, ranging from $2M to $3M annually. Partner with teams to design, implement & scale solutions to drive value for customer across intersection of people, process & technology. Effectively influence client managers, directors, VPs, CMOs and CXOs.
• Build & leverage relationships within Adobe to solve complex customer problems, including working with product teams to enhance solutions. • Lead multiple project teams from different organizations on concurrent customer engagements.
• Act as the central client point of contact throughout the life of the engagement. • Partner with customer to identify business objectives and help them understand Adobe’s capabilities & the transformative power of digitization.
• Manage delivery team, maintaining program/project plan, deliverables, milestones, and costs. • Provide solid governance, communication & change management with customer & internal Adobe teams.
AdobeSolution Architect, Adobe Experience Cloud
Jun. 2015 - Aug. 2017Partnered with Sales to conduct customer discovery, scope out a roadmap of consulting services, and present comprehensive services proposals to prospective customers. • Drove several concurrent, complex multi-solution scoping deals to Fortune 500 clients and grew the initial size of the deals by leveraging knowledge of clients’ needs with a deep understanding of the Adobe Digital Cloud. • Creatively problem solved unique solutions, architectures and use cases to help customers meet objectives.
• Identified upselling opportunities valued from $500K – $1M and helped secure business.
AdobeSenior Business Strategy Consultant
Jul. 2014 - Jul. 2015Mclean, VARecruited back to partner with senior executives and C-level officers to develop customized digital marketing and analytics solutions utilizing the Adobe Digital Marketing Suite. Concurrently managed up to five teams of 4 - 10 technical professionals for clients that include Verizon, Experian, hhgregg, Publicis, and Warner Music Group.
• Led five multi-million dollar projects to on time and on budget completion with consistently high level of client satisfaction. Drove the cross-sale of additional products and services, contributing to the generation of $2.5M in professional services revenue and $1.5M in additional software sales. • Transformed high-risk projects with high potential for failure into successful engagements. Re-engaged clients, right sized projects, and leveraged resources to meet clients’ expectations which lead to multiyear product subscriptions, upgraded contracts, expanded engagements and clients becoming vocal advocates. • Developed multichannel solutions to track consumer engagement across previously siloed data. Pioneered initiatives that provided clients with a holistic view of their customers.
• Led strategy sessions with client executives, partners, internal sales executives and consulting leadership.
SyntasaConsulting Director
Jul. 2011 - May. 2014DC Metro Area · HybridIgnitio, Director, PM (2013 to 2014) Advised Vodafone on implementing Adobe / Visual Sciences product. Syntasa, Director, Commercial Analytics (2012 to 2013) Mentored/trained around Adobe tool, Data Work Bench.
KPKS Intelligence, Business Strategy Consultant (2011 to 2012) Assisted client Liberty Mutual with implementing best practices and governance around digital marketing solutions, enabling them to scale.
Adobe SystemsManager, Best Practices & Delivery
Jan. 2009 - Apr. 2011McLean, Virginia, United States · HybridSenior Program Manager, Project Management Office (2010 to 2011) Created strategic vision for the future growth of the global consulting business, which generated more than $40M in revenue annually. Reported to the SVP of consulting. • Concurrently managed four of the highest valued analytics consulting engagements, leading teams to on time and on budget delivery of more than $5M in professional services.
• Developed uniform processes, implementation methodologies, project management and delivery tools and definitions for delivery excellence for all teams across all platforms, enabling the rapid acquisition integration. • Created a prescriptive blueprint for implementation of best methods and a training plan for 3,000+ employees globally. Designed and delivered presentations on the new strategic vision to company thought leaders.
• Launched PMO and ensured 100% of team obtained PMP certification.
• Grew revenue by integrating products of newly acquired companies, creating innovative product solutions.
Adobe SystemsManager, Omniture (acquired by Adobe 2009)
Jan. 2009 - Jan. 2010Advised clients on strategies to utilize customer analytics solutions. Managed multiple teams of up to 10 - 20 consultants.
• Retained key clientele with $10M+ investments in the Omniture suite.
Adobe SystemsProject/Engagement Manager, Consulting Services - Strategic Accounts
Sep. 2005 - Jun. 2009Managed portfolio of clients across professional services and account management functions and 5-6 consultants. Visual Sciences (2005 - 2006) - Purchased by Web Side Story in 2006 (Kept VS Name) - Acquired by Omniture in 2007
Omniture (2007 - 2009) Purchase by Adobe in 2007
Visual Sciences -> Omniture -> Adobe
USACSenior Performance Analyst
Jan. 2002 - Dec. 2005
CapgeminiReporting Analyst/Project Manager
Oct. 2001 - Jan. 2003
Idea IntegrationSenior Consultant
Apr. 1999 - Oct. 2001
AccentureAnalyst
Jan. 1998 - Dec. 1999
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