Seven Swords Media, LLC/Alex and Ani, Inc.Associate Media Buyer
Jun. 2013 - Jun. 2014Chapel View - Cranston, Rhode IslandResponsible for all facets of radio, TV and print media buying – including Live Read input for Total Traffic & Weather Network Prepared media and market research; identified qualified advertising mediums and markets for clients based on qualitative and quantitative assessment Planned, negotiated and placed media buys in markets nationwide Assisted with Post-buy analysis Responsible for processing avails, & CPP/CPM analysis Responsible for electronic/manual insertion order processing, and affidavit reconciliation Media Buying programs:
SQAD, Strata, Scarborough – geographic, demographic, qualitative and quantitative research and; Arbitron/Nielsen Audio Radio/TV ratings