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Work Background
VBLIMarketing And Public Relations Manager
Jan. 2024East Northport, New York, United States- Conceive and implement daily social media and twice-a-week e-newsletter content calendar to engage an audience of volleyball enthusiasts and promote upcoming tournaments and apparel line.
- Create static imagery, film and edit short-form videos, write caption copy and handle community management for all social feeds. Instagram and Facebook followings have increased by 600%
- Launched TikTok feed and amassed 21,800 followers, over 13 million views and 914,000 likes
- Incorporate geo- and demo-targeted Instagram and Facebook advertising campaigns into communications model to
increase tournament attendance and social media followings
- Founded the first of its kind “PrideFest” charity volleyball tournament, which has raised $19,500 to date for a local LGBTQ+ charity and evolved into one of the marquee grass volleyball events in the Northeastern U.S.
- Built a comprehensive media list and actively pursue Long Island and New York-based print/broadcast/digital media outlets and volleyball content creators to participate in or cover tournaments.
- Supervise volleyball tournament set-up, registration, competition and overall execution
Kahn MediaSenior Account Executive | Interim Supervisor
Jul. 2021 - Jan. 2024Moorpark, California, United States- Top placements procured across all clients are ArsTechnica, The Associated Press, Barrons, Bloomberg, Business Insider, CNBC, Departures, Entertainment Weekly, GQ, Hypebeast, The LA Times, Men’s Journal, The New York Times, Newsweek, Robb Report, TechCrunch, Vanity Fair, Variety, USA Today and The Wall Street Journal
- Orchestrated media and content creator/influencer activations for the Petersen Automotive Museum’s 6-8 annual new exhibits and The Quail Lodge & Golf Club’s The Quail Motorcycle Gathering, one of the largest motorcycle shows in the world, and The Quail, A Motorsports Gathering, the “Crown Jewel” of Monterey Car Week
- Created still and video content, provided artistic direction and implemented social media campaigns for COAST Big Sur, Galpin Motors, the Mullin Automotive Museum, Stellantis and The Quail Events. Organic Instagram followings increased, on average, by 140%
- Curtailed excess hour burn on the Petersen Automotive Museum account while maintaining an amicable partnership and generating high-value media mentions. Efforts saved the company more than $550,000 in unpaid overages
- Executed Curtiss Motorcycles’ media campaign for their self-produced documentary “The Opposite of Death.” 19 placements were accrued in key general news, motorcycle and automotive publications, including Forbes, Motorcycle.com, Motorcyclist, Revzilla, RideApart, TopSpeed and WebBikeNews
- Oversaw the media launch and helped build out the business model for The Autopian, a new car culture website. Highlights were an exclusive with Axios and a key story in MediaPost
- Drafted a proposal to add SEO as a new agency service, complete with background information, best practices, utilities and staffing needs, timeline and immediate action items
truCore Distributors Inc./truMedicExecutive Administrative Assistant
May. 2018 - Dec. 2018Kings Park, NY- Executed all tasks to optimize exposure and sales with the distinction of "Oprah's Favorite Things - 2018." Best Hits include Good Morning America, The Rachael Ray Show, Entertainment Tonight, The Associated Press and O, The Oprah Magazine
- Supervised a ten-member staff, delegated tasks by level of importance and ensured all matters are completed in a timely fashion
- Served as the communication conduit amongst all remote agencies {Google Adwords, Facebook, Copywriting, Public Relations, SEO) so all initiatives are aligned in branding and messaging
- Managed the Spa Dynamix road show program in Sam's Club brick-and-mortar locations nation-wide. Gross sales exceeded $100,000 in Summer 18’ roll out
- Launched the Field Agent program to generate feedback from sales demonstrations in Costco inline sales channel
- Maintained the CEO's calendar, schedule internal and external meetings and arrange cost-effective travel accommodations
- Prepared correspondence, reports and recaps from meetings and conference calls
VBLIMarketing And Public Relations Manager
Oct. 2017 - Jul. 2021East Northport, New York, United States- Conceive and implement daily social media and twice-a-week e-newsletter content calendar to engage an audience of volleyball enthusiasts and promote upcoming tournaments and apparel line.
- Create static imagery, film and edit short-form videos, write caption copy and handle community management for all social feeds. Instagram and Facebook followings have increased by 600%
- Launched TikTok feed and amassed 21,800 followers, over 13 million views and 914,000 likes
- Incorporate geo- and demo-targeted Instagram and Facebook advertising campaigns into communications model to
increase tournament attendance and social media followings
- Founded the first of its kind “PrideFest” charity volleyball tournament, which has raised $19,500 to date for a local LGBTQ+ charity and evolved into one of the marquee grass volleyball events in the Northeastern U.S.
- Built a comprehensive media list and actively pursue Long Island and New York-based print/broadcast/digital media outlets and volleyball content creators to participate in or cover tournaments.
- Supervise volleyball tournament set-up, registration, competition and overall execution
JE MediaDirector of Communications/Event Planner
Jun. 2011 - Apr. 2018New York- Coordinated television, print, digital and radio media. Top placements include Dr. Phil, The Dr. Oz Show, Fox and Friends, Livin' Lozada, The Meredith Vieira Show, Katie and Anderson
- Created and distributed information kits to members of the media to ensure effective communication of goals and quality media placements
- Oversaw employer's book release and media tour in August/September of 2012. Efforts resulted in a “New York Times Best Seller” distinction for three weeks
- Became a contributing producer to employer's appearance on PIX 11's Celebrity Taste Makers program. Episode airing rated in their top five for the season
- Devised a social media calendar, held bi-monthly meetings and implemented Facebook/Twitter/Instagram campaigns for celebrity client
- Copyedited all outgoing editorial content for spelling, grammar and coherency
- Implemented additional advertising, marketing and social media efforts to bolster consumer purchases and activity
- Booked and scheduled guests for employer's talk show-style web series
- Researched hotels, convention centers and theatres throughout the country and assessed their eligibility to host company's live events
- Sent Request for Proposals (RFPs) to venues and negotiated pricing on meeting space and audio-visual equipment rentals. Actions yielded, on average, 20% savings per event
- Submitted paperwork, settled expenses and informed venue personnel of protocols, rundowns, line items and relevant details pertinent to the event's success
- Expedited materials, sold merchandise and ran microphones so events are conducted as efficiently as possible
Operation Homefront (NY/NJ Chapter)Social Media Operator
Feb. 2011 - May. 2011- Conceived and enacted a campaign tailored to the client’s requests for fundraising and media outreach
- Pitched local media; wrote and distributed press releases - Educated staff on social media tools and tactics while implementing new design elements to the pre-existing Facebook page
- Produced and monitored Facebook and Twitter content; increased Facebook following by 53% and Twitter following by 144%
- Helped raise over $525 via a fundraising event
Hunter Public RelationsHasbro Intern, Games Division
Feb. 2011 - Apr. 2011- Prepared content for television pitches and segments, including Today and The Martha Stewart Show
- Compiled information for the media bureau and blogger newsletter database
- Formatted press clips for the distinction of “Best Hit”
- Built relationships with celebrities and television show staff via shipments of requested Hasbro games
- Performed inventory on a regular basis and maintained an organized storage system for day-to-day use
New York State Communication AssociationStudent Representative
May. 2010 - Oct. 2011- Acted on the executive council in the oversight of all NYSCA activities, most notably the 2011 NYSCA conference held annually
- Operated Twitter/Tumblr platforms to communicate live-updates from the conference. Twitter following increased by 250%
- Co-led a sub-committee in the preparation and execution of the conference
- Maintained a blog to generate discussion regarding the conference theme: “Contributions and Collaborations between Distanced Groups”
- Served as a room attendant at the conference to ensure quality, timeliness and participant satisfaction of panels
NBC UniversaliVillage, Public Relations Intern
May. 2010 - Aug. 2010- Executed iVillage publicity initiatives, including preparation for television segments, copyediting and distributing press releases and fielding traffic from writers/reporters. Press hits include the New York Times, MediaPost, MediaBistro, MediaWeek, AdWeek and PaidContent
- Oversaw the events calendar and produced submissions to editorial lists and speaking engagements to feature iVillage Executives
- Wrote intelligence reports, media roundups, tune ins and iVillage clips for press kits, internal company distribution and archives
- Conceptualized and pitched a television pilot as per the NBCU Pilot Program. One of 30 interns accepted out of 200 plus applicants
- Planned and directed networking events in various New York locations for NBCU interns
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