SalesforceBusiness Development - Iberia
Jan. 2017 - Feb. 2019Dublin, Leinster, IrelandCommercial/Mid-Market | Business Development | Sales Development | Outbound Calls | HTT, Professional Services, Construction, Real Estate, General Industries Sales School! Salesforce was, is and will be an amazing experience for sales related skills. Their Sales Ops organization is structured with BDAs, BDRs & AEs. BDAs main purpose was to create a proper, consolidated and updated contacts DDBB. BDRs (my position) was to use those contacts, create & send a weekly BASHO emails (1 to 1 mailing, not massive campaigns) so I would get the best open rate on emails and receive replies. At the same time, make discovery calls, look for projects, look for the right decisor & C-Level key person and get meetings for my AEs. I was working with 3 AEs. Every Monday, I sent a new campaign to the chosen accounts that my AE selected. Based on that, I requested the creation of contacts of those accounts to my BDA.. Weekly Pipeline/Forecast review with the manager and the team. Tuesdays, Wednesdays & Thursdays, calling like there’s no tomorrow. Fridays, check the work done and plan the new campaign for the following week with AEs. In 2017 I was working on HTT and Professional Services market on the CBU low and high segment (Commercial or mid-range companies, from 100 to 350 and 350 to 1000 employees). That year I won as top performer in the second quarter, travelling to Split/Croatia with the rest of the winners. In 2018 I was working on a geo-based market (basque country) as well as engineering and construction (for the rest of Spain) on the CBU low and high segment. That was the year I won as the top performer of the third quarter and got to travel to Malta with the rest of the winners. Objectives here were 40 calls per day, pipeline generation of about 220K € to 350K € per month, having 10 to 12 opptys and monthly p b ushing at least 8 of them to next steps together with AEs and getting compensated.