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Work Background
Creator & Curator
Emporium SRLsCreator & Curator
Jun. 2023Ceglie Messapica, Apulia, Italy · Hybrid
Marketing And Public Relations Specialist
FreelanceMarketing And Public Relations Specialist
Mar. 2004
Founder
indulgeFounder
Oct. 2010MaltaLifestyle brand incorporating magazine, books, apps, podcasts, experiences and properties. The indulge me FOOD app helps people who entertain to create stress free menus for diverse dietary requirements. The indulge me GIFT app enables users to get the right gift for any occasion and sorts by date and location. The indulge.com.mt site is a lifestyle magazine primarily focusing on Malta. New to the stable is succeed.com.mt a business site focusing on how to get on top of your career with features and sections on wellness at work, pro tips, etiquette and podcasts.
editor and contributor
indulgeeditor and contributor
Jan. 2011www.indulge.com.mtQuality life & style online (was also printed) magazine, covering art, food, theatre, travel, etiquette, style and more. Reviews, news and recipes updated regularly on www.indulge.com.mt
Content Manager
EC English Language CentresContent Manager
May. 2022 - Apr. 2024Malta · Hybrid
Small Business Owner
Layer Of LuxurySmall Business Owner
Jan. 2021 - Apr. 2024MaltaNew business owner - lingerie & sleepwear
Wordsmith
FreelanceWordsmith
Feb. 2004 - Apr. 2024Freelance marketing and PR for a variety of companies, historically in IT, and more recently, lifestyle. Articles written for Air Malta's in-flight magazine, VAMP, Skipper, Times of Malta, Money Magazine, Libyan Airlines Magazine and various projects for the Malta Tourism Authority and local companies and agencies. Portfolio available on request. Columnist for MaltaToday covering travel and food, edited GOURMET Today magazine. Created, published and editor of indulge magazine and www.indulge.com.mt Author of Table 7 available on amazon and audible. Creator of the 'Indulge Me' gift app (www.indulgemeapp.com) - currently being used in over 110 countries. NEW VERSION! See www.indulgemeapp.com Creator of the 'Indulge Me FOOD' app. NEW! See www.indulgemeapp.com or wach the video https://www.youtube.com/watch?v=L7tYp-GBKyo Presenter; TV, Radio, Podcasts and live events
Editor In Chief, Il-Bizzilla magazine
TBWA\ANGEditor In Chief, Il-Bizzilla magazine
Oct. 2022 - Sep. 2023MaltaRunning the in-flight magazine for Malta’s national airline, Air Malta, editing, commissioning articles, production and project management.
Chairman & Fundraising
New Leaf MaltaChairman & Fundraising
Apr. 2012 - Apr. 2020New Leaf, was a non-profit, voluntary organisation, with the prime objective to preserve and digitise the books at the National Library of Malta, and promote the use of local lending libraries. New Leaf: Preserved books at The National Library with specialists and equipment Converted the National Library’s hand written library cards to a database Organised book cleaning training and volunteers Found volunteers to convert the out-dated cassette based audio books to MP3 Publicised the need for volunteers to man desk duties within the lending libraries Promoted the use of the National and Public libraries
Marketing Consultant (part -time)
TAKEOFF Business IncubatorMarketing Consultant (part -time)
Apr. 2014 - Nov. 2015MaltaTakeoff empowers individuals and groups with business expertise and resources needed to build their business, while lowering costs and risks, during critical the critical startup period and improving likelihood of success. My role as Marketing Consultant helped promote the incubator to VCs, Business Angels and Investors, as well as mentor our start-ups in all aspects of marketing, giving them the ability and confidence to effectively market their business. Visit www.takeoff.org.mt for more information.
Head of PR, Product Marketing and Content
Uniblue Systems LtdHead of PR, Product Marketing and Content
Aug. 2012 - Jul. 2013MaltaHeaded a team to create and optimise messaging and conversion in global markets for existing and new offerings, communicating these through various channels; partners, affiliates, social media, on and offline, advertising, in product and email.
Virtual PR manager
Portal PartnershipVirtual PR manager
Mar. 2004 - Sep. 2007Bracknell, BerkshireHandled individual group marcoms and took the 5 IBM resellers through a merger to become one unit, with responsibility for the internal and external communications, partner and customer events, funding applications, analyst relations and press.
of Account Manager
aura corporationof Account Manager
Jan. 2003 - Dec. 2003a channel marketing agency specialising in the IT and automotive sectors. This role encompassed DM campaigns for Vodafone, LG, research for Sony and the day-to-day implementation and management of a pan-European customer satisfaction project for Mazda Europe; involving multilingual collateral including the timely preparation and delivery of letters, questionnaires and internal PR materials (brochures, binders, newsletters and portal). I was also instrumental in developing dashboards for reporting research results and communicating strategies to improve and effect upward trends in Customer Satisfaction levels. My relationships with distributors and dealer staff, designers, printers and various level personnel within the client organisation and its affiliates was cited as a major factor in the success of the launch and running of this �2m programme.
of Account Director
The Genuine Articleof Account Director
Sep. 1997 - Dec. 2003At The Genuine Article (PR and Marketing Ltd.,), I had the responsibility for the smooth and profitable running of a variety of accounts with a team of three. Activities included: PLANNING sustainable programmes and schedules to deliver results and meet the needs of client objectives, managing EMEA teams and reporting into HQ, PREPARING a full range of materials including; advertisements, Q&A's, information packs, news releases, case studies, letters, opinion columns, award nominations, packaging, direct mail, invitations, web and brochure copy. IMPLEMENTING and targeting materials to relevant audiences to raise awareness, achieve press coverage and gain analyst and potential customer mind-share. MANAGING advertising, design, direct mail, telemarketing and event agencies to deliver integrated EMEA marketing campaigns.
operations associate and HR executive
Mars Confectioneryoperations associate and HR executive
Jan. 1992 - Dec. 1997Created process documentation for ISO9000 for the main UK factories for the production areas. These included recipes, policies and handbooks. Certification was achieved and retained in my tenure.
Marketing assistant
Girl Friday at Chase MarketingMarketing assistant
Jul. 1989 - Jul. 1992At this 'below the line' incentive agency, I learned the principles of marketing and of running a small business. The job involved sourcing and buying print and promotional merchandise for companies including Dairy Crest, Mercedes-Benz, Leyland DAF, SAS Institute and Express Foods. I was exposed to consumer marketing - running campaigns in stores and franchises for travel and holiday prizes and also to doing business Internationally, sourcing and buying customised items, POS and packaging from manufacturers across Europe and Asia. Pre-internet!

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