The Genuine Articleof Account Director
Sep. 1997 - Dec. 2003At The Genuine Article (PR and Marketing Ltd.,), I had the responsibility for the smooth and profitable running of a variety of accounts with a team of three. Activities included: PLANNING sustainable programmes and schedules to deliver results and meet the needs of client objectives, managing EMEA teams and reporting into HQ, PREPARING a full range of materials including; advertisements, Q&A's, information packs, news releases, case studies, letters, opinion columns, award nominations, packaging, direct mail, invitations, web and brochure copy. IMPLEMENTING and targeting materials to relevant audiences to raise awareness, achieve press coverage and gain analyst and potential customer mind-share. MANAGING advertising, design, direct mail, telemarketing and event agencies to deliver integrated EMEA marketing campaigns.