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Work Background
ContentiveProducer (Former title: Commissioning and Production Editor)
Jan. 2022 - Mar. 2024Contentive is a B2B media company offering content creation, outreach, and lead development services across various sectors. At Contentive, my journey as a Producer is a blend of strategy, innovation, and impactful communication. Spearheading content strategies that resonate with client objectives and brand values, I successfully produced 76 webinars in 2022, directly contributing millions of pounds to our company revenue. Revitalising our email campaigns was a pivotal move. Through this, our webinar registrations have boosted by 30% following a significant decline in content engagement over the previous quarter. Central to my role has been audience growth and relationship building. By forging strong collaborations with key third-party partners, I led an initiative that expanded our US audience by 8%. This was achieved through consistent, brand-focused content across digital channels. Establishing and nurturing strategic partnerships with external speakers from prominent brands led to more impactful webinars, evident in a 15% increase in registrations. My approach to client communication—clear, concise, and consistent—resulted in an 80% renewal rate for webinar purchases, a testament to high client satisfaction. In collaboration with diverse teams and stakeholders, I ensured seamless workflows, supporting the success of our webinar programs.
World Education ServicesTraining and Events Team Lead/Manager
Mar. 2020 - Sep. 2020World Education Services is a non-profit organisation specialising in evaluating international educational qualifications and aiding immigrants' integration in the US and Canada. My tenure as a Training and Events Manager was marked by strategic leadership and adaptability in challenging times. I directed our external-facing training programmes, achieving a milestone of over 380 registrants per webinar and surpassing the average attendance rate by 30%. This success was supported by a keen focus on effective promotion and audience engagement strategies. During the pandemic, I spearheaded a crucial project, transitioning over 150 webinars to a new platform within a mere two weeks, completing the task two months ahead of schedule. This rapid transition not only demonstrated my ability to manage change effectively but also enhanced our digital learning offerings significantly. Additionally, I initiated a strategic promotional plan that improved our lead generation per webinar by 20%. My role also involved negotiating and managing contracts, ensuring quality partnerships and services, and leading a dedicated team to deliver seamless webinar and workshop experiences.
World Education ServicesSenior Training and Events Development Coordinator
Jan. 2018 - Feb. 2020Greater New York City AreaIn my role as Senior Training and Event Development Coordinator, I embraced the challenge of transforming our training processes and event management. I successfully devised and implemented an onboarding and documentation plan for the entire training team, leading to more streamlined processes, simplified onboarding experiences, and significantly enhanced team communication. Furthermore, I transformed our webinar and workshop processes, including refining content and design templates, which drove a consistent 20% annual growth in new leads. My efforts in designing targeted newsletters and workshop promotion emails led to notable increases in engagement and attendance rates. I also led a closed captioning initiative, aligning with the Ontarians with Disabilities Act. As a result, we’ve expanded our webinar reach in the Ontario region. Managing over 50 in-person and virtual events, I ensured seamless execution and high participant satisfaction. By conducting an in-depth analysis of data and feedback from both online and in-person events, I boosted event satisfaction by an average of 19%.
World Education ServicesTraining and Event Development Coordinator
Jan. 2017 - Dec. 2017New YorkDuring this time, I focused on enhancing the quality and reach of our educational programs. I launched a successful orientation session for webinar presenters, significantly improving engagement and boosting overall webinar satisfaction ratings by 10%. This initiative not only enhanced the quality of our webinars but also positively impacted our audience's learning experience. I also led a chartering team for the WES Living the Mission Mentoring Program, where we made a meaningful impact by aiding 15 new immigrants in navigating the US job market and settlement process within just six months of the program's inception. Collaborating with the Marketing Operations team, I contributed to a notable 9.8% increase in on-demand webinar registrations. My efforts were instrumental in amplifying annual workshop profits by an impressive 72% and elevating live webinar engagement, which resulted in a 3.4% increase in average registrations per session.
World Education ServicesProject Coordinator (Internship)
Jul. 2016 - Dec. 2016New York, New YorkIntern in the Marketing Operations department, focused on the B2B side. Main focus is on Webinars and Workshops. Main responsibilities:
* Executing post workshop evaluation analyses
* Help with administrative duties related to organizing the fall webinar season at WES
* Monitoring Webinar access on Marketo
* Responsible for internal digital signage
* Scheduling and organizing 13-17 webinars per webinar season (Spring/Fall)
* Act as administrator for live webinars on WebEx
* Analyse webinar registrations, and post webinar survey responses
* Perform persona analyses for 2016 webinar and workshop registrants.
Avalon EnglishNative English Teacher
May. 2014 - May. 2015Gongju, Chungcheongnam-do, KoreaTaught English classes to students between 6 and 17 years old. Constructed lesson plans, taught reading, writing, speaking and listening skills. • Enhanced low conversational English of adult student to complete a business transaction.
• Improved 3 middle school students’ English from TOEFL iBT 31-34 to TOEFL iBT 35-59.
• Increased student engagement by initiating a Christmas Market Day.
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