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Work Background
StorjContent Manager
Feb. 2022 - Oct. 2022
VerizonExecutive communications specialist
May. 2021 - Oct. 2021Basking Ridge, New Jersey, United StatesAs executive communications specialist, write and edit content for executive presentations, websites and email campaigns in data governance group, specifically related to model risk management. Contributions
● Write and edit content for executive presentations related to work in model risk management, data governance. ● Write and manage change management communications for executives, technical team and other internal audiences.
OXOSenior copywriter, copy editor, proofreader
Feb. 2021New York, New York, United States● Write copy for product packaging, then proofread packaging for final release to the factory. Collaborate with product management, brand design and marketing teams to develop copy for domestic and international release. Packaging includes cards, boxes, pallets and instructional copy. Coordinate with product teams including product managers, creative directors, designers and production artists to develop and finalize product packaging. ● Proofread all packaging copy before handing off to production team.
● Develop e-commerce copy for platforms including OXO.com, Amazon, Walmart, Costco, Target, Macys, REI, WholeFoods, The Container Store and Bed, Bath & Beyond.
● Utilize keyword research tools to develop and optimize e-commerce copy including bullets, descriptions, thumbnails and enhanced content annotations. ● Develop copy for digital marketing campaigns on OXO.com, Amazon, Walmart, Target, Macys.
● Led copy team on major repackaging project of 731 international and domestic SKUs for household use.
GS1 USContent marketing manager
Feb. 2020 - Sep. 2020Ewing, New Jersey, United StatesAs a content marketing manager, I wrote original short- and long-form content for websites, email campaigns, webinars, white papers, case studies, media articles, social media and a learning management system. My contributions to this role included: - Prepared content for presentations for membership organizations in supply chain management for audiences across industries, such as retail grocery, foodservice, healthcare and apparel. - Developed the company style guide and maintained company intranet, created a campaign reporting dashboard.
- Worked closely with sales teams and members to develop case studies, webinars and social media promotions. - Provided audio, text and video content while working with the website backend and meeting with website developers, marketing teams, sales teams and management to present new and fresh content to interested visitors.
CiscoChange management communications manager
Feb. 2018 - Aug. 2018As a change management communications manager, I leveraged extensive communication skills to work across the digital marketing team to collaborate on content strategy and project development for internal clients, including technology and field marketing. My contributions to this role included: - Led and contributed to program-related communications and delivered through various channels, including digital, print, video, presentations and live events.
- Wrote change management communications and provided collaborative dialogue, including playbooks, presentations, website copy, blogs, emails and social media for digital marketing technology stack initiatives and proposed capabilities. - Followed ADKAR change management methodology to help employees understand change and the need for change.
- Worked and interacted with customers, vendors and leadership to vet ideas and solutions before implementation, prioritized communication deliverables and delivered high-quality outputs for clients in a fast-paced environment
CovanceStrategic marketing communications project manager
Sep. 2016 - Feb. 2018Princeton, NJAs a strategic marketing communications project manager, I provided oversight of all aspects of marketing content. Served as a trusted technical adviser and worked with marketing teams to contribute to and deliver content for campaigns. Eloqua-certified, mapped campaigns, reported on campaign progress and developed metrics for communication channel effectiveness. My contributions to this role included: - Developed digital and offline marketing content for clients such as AbbVie, AstraZeneca, CSL Behring, Eli Lilly & Co., Pfizer. - Drove 40,000+ leads into the business through campaigns, trade shows, webinars, increased company revenue by $100M.
- Wrote and edited copy for websites, blogs, social media, email, and created training and content materials for inside and outside sales teams of 40. Developed inbound lead campaign for inside sales, met sales goals in three months. - Managed marketing communication campaigns across multiple service lines on time and budget to marketing objectives.
Learning AllyDirector of marketing
Jul. 2013 - Jun. 2015Princeton, NJAs a director of marketing, I provided oversight and leadership for marketing content, campaigns, trade shows and social media platforms. Identified and executed innovative project-based and audience-based solutions and marketing plans to adapt to new marketplace demands. My contributions to this role included: - Developed and implemented membership campaigns to attract new members and inspire existing members to academic success by using Learning Ally products and services.
- Managed marketing initiatives at an educational technology nonprofit for parent and educator audiences.
- Developed annual marketing, content and lead generation plans for educators and parents.
- Managed $3M media budget, social media, webinars, websites, 20+ live events, managed websites and a creative team of five.
Julia Bannon, marketing consultantContent marketer, copywriter, copy editor, proofreader, content manager
Feb. 2011Rancocas, NJAs marketing consultant, content strategist, and freelance copy editor and proofreader, I write, edit, proofread and fact-check content for client and business websites, blogs, email, campaigns, social media, events, webinars, white papers, case studies, brochures and product packaging to optimize business growth aspirations. Contributions
● Provide expert writing and editing content for clients, such as Storj, Verizon, OXO, The Solutions Group, the Church of Saint Ann, Acumen, Princeton First Aid & Rescue Squad, Junior Library Guild, Capital Health Hopewell and Institute of Culinary Education.
● Create content calendars for publication of blog and social content, and style guides for the entire organization to follow. Review content for grammar, spelling, punctuation, consistency and adherence to client guidelines.
● Oversee the writing and editing content for SEO/SEM, grants, sales materials and aids and training materials for clients.
● Collaborate with business leaders and cross-functional teams to integrate client feedback and performance metrics into decisions on processes, products, and service offerings to improve client usability, satisfaction and loyalty.
Compass Healthcare MarketersAccount supervisor
Apr. 2009 - Feb. 2011Ewing, NJAs primary client contact, led accounts in digital strategy and online marketing execution.
G2 InteractiveAccount director
Jul. 2007 - Apr. 2009Hatboro, PADeveloped primary client relationships at all levels within the client organization, bore ultimate responsibility for client satisfaction, agency deliverables and overall business profitability.
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