Matthew Kraft - Director, Stanton Public Relations

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Work Background

StantonDirector

May. 2018 - Jul. 2023Greater New York City AreaDevelop and execute media strategies and corporate communications programs for clients in the financial services, legal services, professional services, telecommunications, and technology sectors. Set objectives, assigned tasks and projects for PR teams of various sizes, lead client accounts from zero North America media presence to 3-4 media placements per month I've had the pleasure of building strong editorial relationships with financial media, encompassing private equity, M&A, alternative debt, consulting, capital markets, healthcare, small business investment, technology, infrastructure, personal finance investing, restructuring and real estate topics.

Allison+PartnersAccount Manager

Jun. 2017 - Jan. 2018Greater New York City AreaDaily strategic client counsel, account management, media outreach, building and executing on communications strategies for various clients in MarTech, IT Services, Cryptography, FinTech industries, among others. Media strategy included executive thought leadership, byline writing and submission. Selected Client Work: • HCL Technologies: Secured first-ever Wall Street Journal placement. Managed team of 6, advised client on various strategies for multiple business units, executives all around the world • Deloitte Digital: Focused on trade show media outreach. Secured interviews with multiple outlets, focused on AdTech. • PKWare: Secured interviews with Associated Press, TechTarget for CEO.

Catalyst Marketing CommunicationsSenior Public Relations Account Executive

Apr. 2015 - Apr. 2017Stamford, CTResponsible for day-to-day writing, account management, media outreach, for various B2B clients. Strategic client counsel, executive visibility, and editing of highly technical white papers for broad audiences. Focus on niche trade verticals. Selected Client Work: • International Standards, Testing & Certification client: Wrote white papers and case studies on international standards for various business units. Advised on overall PR strategy. • Architectural Glass client: Penned trade publication articles highlighting various eco-friendly and interior design architectural projects. Secured one-on-one interviews with major DIY Home Improvement books. • LED Lighting Client: Secured bylined articles for CEO, interviews with notable lighting trade publications.

Emanate PRVice President Media Relations

Jan. 2014 - Dec. 2014Greater New York City AreaProactive top-tier media outreach in support of account teams across a broad range of consumer and B2B clients. Strategic client counsel, executive visibility, and creative planning for nationwide rollout campaigns. Major focus on top 250 media outlets, securing interviews, backgrounders, and future placements for insurance, consumer electronics, and financial services clients.

SCHOTT North AmericaPublic Relations Manager

Sep. 2009 - Jun. 2013Elmsford, NYIn my time at SCHOTT, I managed all external PR, executive/internal communications, and social media coverage for North American region of 1,500 employees. Arranged and managed all news/media events, liaised between media and staff, managed simultaneous projects, and rolled out non-traditional campaigns to maximize media coverage. Wrote talking points, executive speeches, and online content. Produced and distributed all press materials. Notable accomplishments included landing a CNN feature profile on jobs, press conference with Governor Richardson (D - NM) and continuous thought leadership exposure on HuffingtonPost.com. In addition to establishing and expanding the Social Media program in the US, I lead two RFP search committees seeking new PR agency support.