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Work Background
SendcloudHead of Brand and Communications
Jun. 2023SendCloud is a Smart Shipping Service for E-Commerce. We help online stores offer the best shipping options to the consumers, by doing this, we optimize the conversion of the online store. Online stores can integrate with SendCloud, print shipping labels and optimize their daily shipping process with our Smart Shipping Tool. Our automatic customer communication keeps the consumer informed about the status of their orders. After the delivery we facilitate easy returns.
UberHead of Brand Partnerships Marketing | EMEA
Jun. 2021 - May. 2023Amsterdam AreaAction. Not Ads. We are on a mission to create transformational campaigns that drive positive buzz and engagement for both brands. We unlock the magic of Uber with select strategic partners to drive brand preference, engagement, or loyalty by creating transformational partnerships and branded activations.
In my role I oversee the planning and execution of key strategic partnerships across EMEA. We unlock partner & brand equity via scaled integrated marketing campaigns that drive business & brand metrics. I afford marketing expertise both to Partner and Uber Commercial teams to maximise opportunities. With a deep understanding of data based development, I am able to develop integrated strategies for future proofing the brand and telling through the line stories through unique partnerships with brand and talent.
GradientAccount director & Strategist
Sep. 2019 - Jun. 2021Amsterdam Area, NetherlandsWe believe that the most successful companies of today and tomorrow are the ones that put their customers at the heart of their business. We are Customer Experience Engineers on a mission to enable every team to create amazing Customer Experiences that work. Delivered fast. Since 2015 Gradient belongs to the fastest growing agencies within The Netherlands. And counting. It doesn't matter if you're the end boss, marketing boss, sales boss or product boss: we have solutions that boost your business. Get in touch if you need a helping hand or a brainstorm session about: Inbound marketing, Marketing Analytics, Digital Advertising, Marketing automation, Inbound strategy, SEO, HubSpot, Power BI, and Google Analytics
PokiManager Branded Content Activation & Sponsorships
Sep. 2018 - Sep. 2019Amsterdam Area, NetherlandsThere are approximately 2.2 billion players in the world. Almost a third of the planet is a gamer. Out of those 2.2 billion gamers, 1.2 billion are playing on a P.C. Are you looking for a way to tell your brand story in a playful, impactful and engaging way? Let's have chat and I'll tell you how we help brands like Lego, Disney, Paramount, Mattel, Coca-Cola to reach millions of people around the world through Poki platform. Poki is on a mission to become the ultimate online playground: a platform for play where users and game developers come together to play and create. Our platform gives 30M monthly users easy access to fun games that are free to play and helps game developers succeed with their creations. About > http://about.poki.com
CatawikiBranded Content & Social Media Manager
Apr. 2018 - Jul. 2018Amsterdam Area, Netherlands- Design and implementation of strategic insight-driven and creative 360 consumer marketing campaigns 4 biz units, i.e. Art & Design, Luxury Goods ( Jewellery, Vintage, Watches), Mobility and Collectibles
- Prepare briefings and roadmaps to guide the creative process and align internal marketing teams and external agencies and production companies on goals and overall strategy.
- Re-defining and repositioning content and social team within the organisation, i.e. roles, responsibilities, skills and capabilities, objectives and KPI’s
- Defining and implementing new content and social marketing strategy
CatawikiProduct Owner Catawiki Charity Program
Dec. 2015 - Jul. 2018Amsterdam Area, NetherlandsInitiated, designed and pitched Catawiki Charity Program and platform to be used by non-profit organisations around the world as an additional alternative way for digital fundraising, awareness and donor engagement. We have proudly raised over €500 000 for over 80 non-profit organisations across markets with over 150 charity auctions in less than two years and keep counting.
CatawikiHead of Strategic Partnerships
Dec. 2015 - Apr. 2018Amsterdam Area, NetherlandsMission of Partnership team is to help our partners, whoever they are, from from scaled lead generation, affiliate networks, auction houses aggregators and classified marketplaces to bloggers, communities, traditional publishing houses to be able to create more value on their sites by serving their users the right content while promoting our extraordinary auctions. Within my role I am responsible for:
- Builduing Strategic Partnerships as an additional channel within Marketing Mix, i.e objective, KPI’s, tools and product, team, strategy for various markets and categories
- Affiliate program, i.e. defining and going live with new white label partner network, various partner reward models, media kit for successful implementation, best practices for partner implementation
Kombucha HillBoard/CMO
Feb. 2015St Petersburg, RussiaWithin 2 years Kombucha Hill grew to biggest and best known kombucha label in Russia.
Kombucha is a light fresh non-alcoholic tea based drink, full of probiotics, antioxidants and vitamins thanks to a symbiotic culture of yeast and bacteria. A fantastic drink for health and gut.
Booking.comCommercial Product Owner Strategic Partnerships
Jul. 2014 - Nov. 2015amsterdam area, netherlandsMain responsibility to maintain global prioritized view on opportunity space, strive for performance optimization, drive product innovation and provide commercial team with best advice in terms of commercial conditions and product implementation.
Booking.comArea Manager EMEA Strategic Partnerships
Jan. 2013 - Jul. 2014Amsterdam Area, NetherlandsBuilt up and managed a team of strong account managers and sales representatives, who were supporting the growth and leading positions of Booking.com in EMEA market. Responsible for partnership strategies incl. legal, commercial, technical and financial aspects of the business across the markets.
- Day to day steer and and manage team of account managers and biz dev managers
- Focus on people's growth, coaching and mentoring
- Facilitate a change and the information sharing among teams
- Set goals and prepare business forecast for EMEA (Scandinavia, Benelux, Eastern Europe, Turkey, MENA region)
- Watch market trends and business needs and translate it into specific actions for the product team
- Help with sales negotiations and main tenders ( Emirates, Edreams, KLM, Aeroflot, Opera, Finn, Get Your Guide, Lonely Planet to name few)
- Optimize internal process, i.e. reporting, KPI’s, communication between support and commercial teams
- Look into new ventures, anticipating next steps for the team, i.e. destination marketing organisation, Banking services, browser extensions
Booking.comStrategic Partnerships CIS/ New Business Development
May. 2010 - Jan. 2013Amsterdam Area, Netherlands1. Responsible for Russian market and CIS: - search for and negotiate with strategically important partners
- participate in tenders
- proactive account management to key partners, revenue and data driven approach
- watching market trends
- looking into product innovation and technical solution according to market needs 2. New business development/ looking for non-traditional channels for distribution, i.e. - alliance with mobile networks
- mobile applications, browsers, hotspots
- TV channels
- media publishers
- banks
- insurances
Booking.comCoordinator distribution Benelux
Nov. 2008 - May. 2010As a coordinator I was providing support to Benelux team (5 people): reporting, analytics, design support (HTML). I was also in charge for managing small- medium size partners from Benelux, Asia and Middle East by helping them to optimize and grow their business. Besides, I initiated Russia and Israel market research, looking for potential business.
Booking.comcustomer service agent
Sep. 2007 - May. 2008Providing a service to the hotels and the customers, searching for solutions in problematic situations, handling complaints in Russian, English, Dutch and Japanese
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