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Work Background
Fazenda Serra dos TapesChief Data Officer
Nov. 2022Canguçu, Rio Grande do Sul, BrazilDriven by a deep curiosity for data and its potential, I have always found inspiration in merging technology and strategy. In digital marketing, I developed advanced skills in Google Analytics, digital channel management, and data analysis, enriched by experience in market research. My evolution into data science was not just a professional transition but a natural expansion of my abilities. This path made my shift to an area where knowledge of Python and SQL, combined with artificial intelligence and other automation tools, almost inevitable, allowing me to tackle more complex challenges and achieve even more impactful results.
Fazenda Serra dos TapesDigital Channels & E-commerce Management
Aug. 2021 - Nov. 2022Canguçu, Rio Grande do Sul, BrazilBeing deeply connected to our family business, Fazenda Serra dos Tapes, I led the company's digital transformation, independently designing and implementing all digital channels, including the website and customer support systems. Every decision was data-driven, building a solid and functional digital presence. A key project was the creation of the company's first e-commerce platform, integrated with delivery solutions and the management system, which revolutionized online sales operations. I developed reports to monitor activities, enhancing our decision-making capability. I managed paid traffic, planning and optimizing campaigns on Google and Meta Business Suite, and handled CRM and email marketing campaigns, developing data-driven and personalized communication. The skills acquired during this phase increased my interest in data science, revealing the power of data in driving business success.
Cavalieri RetailDigital Retail Operations
Oct. 2019 - Nov. 2022Torino, Piemonte, ItaliaDuring my experience at Cavalieri Retail, I utilized data analysis and 'Growth Hacking' to develop and optimize omnichannel marketing strategies. I conducted in-depth research and analysis to identify market trends and behavioral patterns, generating valuable insights that were used to improve the overall performance of client companies. Additionally, I identified, developed, and implemented innovative digital tools, transforming decision-making processes and enhancing operational efficiency. This approach allowed for the integration of marketing strategies with data-driven solutions, adding value to client operations and increasingly expanding my engagement with data science.
Fazenda Serra dos TapesCo-founder
Sep. 2017 - Jul. 2021Canguçu, Rio Grande do Sul, BrazilAs a key figure in the development and management of Fazenda Serra dos Tapes, a leading Brazilian olive oil company, I played a crucial role in creating the business plan and developing the brand identity. I co-created the initial business plan and shaped the brand identity, developing brand positioning, communication strategies, and sales channels. These foundational elements laid the groundwork for a successful go-to-market strategy, launched in 2021. During this period, I adopted a data-driven approach to make strategic decisions at every stage of the business planning and brand development process. Data analysis was crucial in defining market positioning strategies that ensured the brand stood out in a highly competitive sector. This experience honed my skills in data analysis and the application of data-driven techniques for the development and management of a successful brand, skills that are now at the core of my interest in data science.
Champagne ColletConsulting
May. 2017 - Jul. 2017Paris Area, FranceDuring my experience, I collaborated with a team to optimize the digital communication strategy, enhancing the brand message and online presence. Together, we adopted a data-driven approach, conducting a detailed analysis of historical data from Instagram, Facebook, and Google Analytics, enriched by qualitative interviews with key company figures and foreign resellers. These insights guided our work in creating Best Practices manuals and optimizing content and UX to increase engagement and conversions. Working side by side, we developed data-based digital marketing strategies, implementing SEO and SEM techniques to improve targeted traffic and site ranking. Each action was coordinated to align with company goals and maximize the impact of our initiatives. Additionally, we created visually compelling content and managed social media presence, always focusing on data analysis to optimize digital performance, demonstrating how teamwork and data science can drive successful strategic decisions.
Duaz MordidazFounder
Nov. 2012 - Apr. 2016Rio de Janeiro Area, BrazilAs the founder of Duaz Mordidaz, a high-end digital patisserie, I developed digital communication and marketing strategies at a time when social media analytics tools were still limited. I adopted innovative approaches to monitor performance, using manual metrics and creative solutions to optimize engagement and conversions. By working closely with my team, I improved brand visibility, managed commercial relationships, and analyzed available data to guide strategic decisions. This experience taught me the importance of adaptability and creativity in using data to solve complex problems. It also strengthened my interest in data analysis, driving me to explore and deepen my results-oriented data-driven approach.
ValeInternational Procurement Analyst
Sep. 2010 - Nov. 2012Rio de Janeiro, BrazilIn my role as an International Procurement Analyst at Vale S.A., I managed the procurement of goods and services for mining operations in Canada, with the authority to approve purchases up to $50,000. For higher values, I organized bidding contests, ensuring transparency and competitiveness. During this experience, I developed strategic supplier relationships and handled complex negotiations. Using advanced Excel functions, I monitored and optimized my portfolio of requests, identifying opportunities for efficiency and cost savings. This experience sparked my interest in data science, leading me to steer my career toward this field to apply data analysis in driving strategic decisions and achieving tangible results.
Ford ModelsIntern
Jan. 2010 - Jun. 2010Rio de Janeiro Area, BrazilDuring my internship at Ford Models, I had the opportunity to immerse myself in the digital world, gaining experience in backend management and web development. I managed and maintained the company's website using WordPress, ensuring up-to-date content and optimal performance. Additionally, I developed skills in graphic design, creating engaging visual materials with Adobe Illustrator and Photoshop for digital platforms. A crucial aspect of my role was analyzing web traffic and user behavior through Google Analytics, providing strategic insights to optimize site performance and enhance the user experience. This first experience in digital ignited my interest in backend and web development, driving me to further explore the potential of data analysis to guide strategic decisions and improve digital performance.
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