iSolution Consultancy Pte Ltd. Marketing Executive
May. 2021 - Oct. 2021Chinatown, Singapore-Developed and maintained the company’s website, ensuring it was consistently up-to-date, user-friendly, and fully optimized for search engines (SEO). Regularly reviewed and implemented enhancements to improve site performance and user experience.
-Created, curated, and managed all content for social media platforms, particularly LinkedIn and Facebook, to enhance brand visibility. Designed engaging posts, produced videos, and crafted targeted messaging to increase audience engagement and strengthen the company’s online presence.
-Planned and executed targeted digital marketing campaigns to effectively promote the company’s accounting services. Utilized tools such as Google Ads and Facebook Ads to strategically reach the desired audience segments, ensuring maximum exposure and impact.
-Analyzed website traffic, user behavior, and social media metrics using tools like Google Analytics, Facebook Insights, and Hootsuite. Provided actionable insights and detailed reports to refine marketing strategies, improve campaign performance, and increase return on investment (ROI).
-Managed comprehensive email marketing campaigns designed to nurture client relationships. Developed and delivered regular updates, newsletters, and promotional content to both existing and potential clients, contributing to ongoing customer engagement and retention.
-Continuously monitored industry trends, competitor activities, and market changes to identify new opportunities for digital marketing innovation. Applied these insights to keep the company’s marketing efforts dynamic, relevant, and competitive.