Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
FreelanceMarketing Consultant
Jun. 2023Bucharest, RomaniaConsulting businesses, translating unique objectives into tailored strategies that drive growth, efficiency, and customer engagement. Implementing Mar-Tech solutions and CRM systems, including newsletter campaigns, lead generation workflows, and performance analytics. Key achievements:
• Boosted revenue by 20% for a classifieds business by restructuring segmentation & pricing models, leveraging customer data to target high-value users
• Enabled a food business’s growth by optimizing logistics, pricing strategy, and brand architecture, enabling successful expansion into two new locations
• Tripled audience reach for a design agency through enhanced social media strategy, targeted content, and refining campaigns with performance analytics
NEOMHead of Insights and Analytics
Jan. 2022 - May. 2023NEOM, Saudi ArabiaDirected cross-functional efforts to deliver advanced data analytics and insights, driving business decisions across marketing & sales. Aligned analytics with business goals, optimized strategies & fostered a data-driven decision-making culture. Key achievements: • Established Insights department from ground up; managed and scaled 50+ marketing and partner team, promoting collaboration, providing mentorship, and enhancing their capabilities.
• Initiated brand health tracking system and pre-/post-campaign testing, ensuring all marketing executions were driven by actionable insights.
• Drove significant improvements in operational efficiency and marketing effectiveness through strategic recommendations based on complex data sets.
• Developed audience insights through targeted market analysis, shaping NEOM's domestic and international engagement strategies.
NEOMHead of Media
Feb. 2020 - Jan. 2022NEOM, Saudi ArabiaLed global media strategies, driving brand awareness and engagement through integrated digital and traditional media campaigns. Managed cross-functional teams and international agencies across creative, research, and media buying disciplines. Directed marketing procurement processes, supporting long-term marketing goals. Key Achievements:
• Increased global brand awareness from 12% to 35% and raised NPS by 32 points through strategic media initiatives.
• Launched and executed global marketing campaign for THE LINE, reaching 345 million people across 111 countries.
• Reduced media costs by 20% through budget optimization across digital and traditional platforms.
• Led extensive tender process, securing multi million-dollar savings and building a robust ecosystem of partners for marketing team.
Saudia Dairy & Foodstuff Company (SADAFCO)Marketing Manager
Dec. 2016 - Nov. 2019Jeddah, Saudi ArabiaSpearheaded marketing and product development for dairy and ice cream categories, driving innovation and revenue growth. Collaborated cross-functionally to align product launches with business goals, while mentoring marketing team with focus on talent development. Key Achievements:
• Drove 15%+ increase in revenue through product development initiatives that expanded dairy and ice cream lines.
• Launched new ice cream products from concept to market, leveraging R&D and consumer insights to achieve sales growth.
• Boosted brand engagement by 10% through transformative marketing campaigns, enhancing consumer perception and market presence.
• Orchestrated "School Education" campaign, positioning Saudia as community-focused brand by promoting milk’s nutritional benefits to children.
UnileverSenior Global Brand Manager, Living Hygiene
Dec. 2013 - Dec. 2016London, United KingdomLed global brand strategy for Living Hygiene category. Integrated social values into brand positioning and directed product launches across key markets. Key Achievements:
• Increased global market share by 3% through international expansion and innovative product development.
• Launched new products in strategic markets, reinforcing brand’s leadership in promoting health and hygiene.
• Embedded social responsibility into brand strategy, enhancing consumer perception and aligning with evolving market trends.
UnileverGlobal Brand Manager, Oral Care
Jun. 2011 - Dec. 2013Milan, ItalyAppointed to lead global brand initiatives in Milano for Oral Care, adapting quickly to new high-stakes projects in international context. Led product innovations and strategic marketing efforts in highly competitive market. Key Achievements:
• Drove successful global introduction of new oral care products, reinforcing market leadership despite increasing competition.
• Managed budgets, optimizing spend across campaigns, media buying, and promotional activities to ensure maximum reach, impact, and cost efficiency.
UnileverBrand Development Manager, Laundry Europe
Aug. 2006 - Jun. 2011Bucharest, RomaniaCreated the growth agenda for the laundry category in the Balkans, driving category expansion and enhancing market penetration through strategic initiatives and consumer-centric approaches. - Strategic Brand and Category Growth: Developed and executed strategic plans for brand development and category growth, identifying key opportunities and navigating market complexities in multiple European countries.
- Marketing Strategy Leadership: Led the planning and implementation of marketing strategies, aligning with business objectives and ensuring cohesive execution across multiple markets
- Consumer Insights and Market Research: Leveraged deep consumer insights and conducted extensive market research to inform strategic decisions, ensuring a thorough understanding of market dynamics and consumer preferences.
- Integrated Marketing and Media Planning: Orchestrated integrated marketing campaigns and media planning efforts, enhancing brand visibility and consumer engagement across diverse markets.
- Cross-Functional Team Leadership: Fostered collaboration and alignment within diverse project teams, motivating members and driving the successful delivery of fast-track projects.
- Effective Communication and Empathy: Utilized strong communication skills and emotional intelligence to build positive relationships, align internal teams, and engage with consumers as part of an unified approach to brand development.
UnileverAssistant Brand Manager
Jul. 2003 - Aug. 2006Bucharest, RomaniaHeaded revitalization of DERO brand in Romania. Coordinated brand strategy, marketing, and cross-functional collaboration to drive market penetration, brand growth, and consumer engagement in multiple European countries. Key Achievements:
• Steered successful revival of DERO, winning multiple industry awards (Effie and IPA) for brand efficiency and strategic impact.
• Expanded laundry category in Balkans by developing consumer-centric growth strategies that increased market share and brand visibility.
• Directed integrated marketing campaigns and media planning, boosting brand recognition and engagement across diverse markets.
• Built strong relationships across departments for seamless execution of fast track projects, driving cohesive brand development & timely market launches.
Hindustan Lever LimitedProject Leader - Hair team
Dec. 2002 - Jun. 2003Mumbai, IndiaLed brand activation for a strategic product line extension, gaining key insights into consumer behavior and market dynamics in India. Honed skills in engaging diverse consumer segments, laying groundwork for future successes in global FMCG.
Intch is a Professional Networking App for the Future of WorkSee more people like Gabriel on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
17
Automotive Test Manager and Teaching Assistant
19
Anthropologist/ Project Manager
18
Brand Manager @ EMG Management Invest
81607 people
41
Managing Partner @ Strato Consulting LTD
15
PPC Specialist
15
Founder @ Terentino