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Work Background
Promo Producer
Asharq News الشرقPromo Producer
Mar. 2022Dubai, United Arab Emirates
Promotion Producer (MBC 1)
MBC GROUPPromotion Producer (MBC 1)
Apr. 2019 - Mar. 2021Dubai, United Arab Emirates
Promotions Producer / Alarabiya news channel
MBC GROUPPromotions Producer / Alarabiya news channel
Jan. 2016 - Apr. 2019United Arab Emirates• To respond to briefs in a conceptual way - coming up with original concepts • Brainstorm with team members if needed • Competence in editing “hard-sell” spots when needed. • Possess variety in approaches. • To produce original on-air promotional spots assigned by Promotion manager in the monthly plan, all within Alarabiya/Al Hadath news channel Brand Guidelines. Type of spots include, but not limited to: • Launch campaigns • Episode specifics • Program generics • Block/Seasonal/Thematic promotions. • Teasers and countdowns. • Behind the scenes promotions • Channel Image spots • Image-led stings. • Call-to-Action spots like competitions, events, etc.
Promotion Manager
INTIGRAL - STC Saudi TelecomPromotion Manager
Oct. 2013 - Jan. 2016United Arab Emirates• Managing the Creative Services department tasks; project management, new team member orientation, copywriting, workflow and procedural changes and/or modifications. • Conceptualize, write, edit and produce on-air promotions and campaigns to meet the requirements of STC with the highest profile material • Producing TVC’s for FTA airing using available Ad slots provided by STC. • Managing the Dawri Plus (Saudi Football League Application) team in regards to his/her project development • Managing Dawri team issues regarding production, content and on-air promotions to provide maximum quality output. • File conversion issues to meet the requirements for different lines of business which may include web, IPTV, Operations and Marketing • Keeping track of technical/software upgrades and requirements • To aid the department for general and individual betterment of the team. • Manage professional relationships with parallel teams running under IPTV
Senior Promotions Producer
Endemol / Abu Dhabi Media CompanySenior Promotions Producer
Jun. 2010 - Sep. 2013United Arab Emirates• Write, direct, edit and produce promos and other on-air materials. • Prepare formal and informal creative briefs. • Develop and maximize creative, devising creative solutions for key promotions. • Generate ideas and concepts that best meet the brief and ensure output is highly targeted and respects Abu Dhabi sport channel values and English premier league standards. • Pitch ideas using scripts, treatments, storyboards and other related material. • Pitch, develop and create promotional campaigns based on marketing briefs. • Develop strong working relationships with internal and external clients and partners.
Promotions Coordinator
ART / Arab Radio & TelevisionPromotions Coordinator
Dec. 2006 - Mar. 2009• Preparing monthly and yearly sport promotions make list. • Managing weekly assignments for the creative team. • Copy Writing English and Arabic scripts for all sport promotions. • Coordinating with the planning team for the airing times for • sport promotions. • Supervising the production process for the sport promotions • Preparing briefs for sport events. • Organizing brainstorming sessions for the major competitions and short-listing concepts.
Assistant Producer Sport Studios (Part Time)
ART / Arab Radio & TelevisionAssistant Producer Sport Studios (Part Time)
Dec. 2006 - Mar. 2009• Writing and editing sport reports. • Researching latest sport news and press releases for the reports. • Preparing studios running orders. • Coordinating with the graphics department for required graphics elements. • Coordinating with the studio guests either on set or abroad for window interviews.
Transmission Officer
Jordan Media CityTransmission Officer
May. 2006 - Nov. 2006• Managing channels play lists. • Media Management. • Recording feeds and ingesting media. • Managing live events and coordinating with MCR and studio Gallery.
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