loay khounago

Creative Producer

DirectorProducerFilm EditorVideo EditorEntertainmentEditorCopywriter

Loay Khounago is a highly skilled Creative Producer with an extensive background in the media and entertainment industry. He is recognized for his innate ability to transform creative concepts into compelling content. Loay has vast experience working on various projects, such as films, commercials, and music videos, where he effectively manages all aspects of production from conception to completion. His unique blend of creativity and strategic thinking allows him to consistently deliver results that exceed client expectations. Loay’s passion for storytelling and commitment to innovation make him a dynamic force in the production world.

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Work Background

Promo Producer

Asharq News الشرقPromo Producer

Mar. 2022Dubai, United Arab Emirates

Promotion Producer (MBC 1)

MBC GROUPPromotion Producer (MBC 1)

Apr. 2019 - Mar. 2021Dubai, United Arab Emirates

Promotions Producer / Alarabiya news channel

MBC GROUPPromotions Producer / Alarabiya news channel

Jan. 2016 - Apr. 2019United Arab Emirates• To respond to briefs in a conceptual way - coming up with original concepts • Brainstorm with team members if needed • Competence in editing “hard-sell” spots when needed. • Possess variety in approaches. • To produce original on-air promotional spots assigned by Promotion manager in the monthly plan, all within Alarabiya/Al Hadath news channel Brand Guidelines. Type of spots include, but not limited to: • Launch campaigns • Episode specifics • Program generics • Block/Seasonal/Thematic promotions. • Teasers and countdowns. • Behind the scenes promotions • Channel Image spots • Image-led stings. • Call-to-Action spots like competitions, events, etc.

Promotion Manager

INTIGRAL - STC Saudi TelecomPromotion Manager

Oct. 2013 - Jan. 2016United Arab Emirates• Managing the Creative Services department tasks; project management, new team member orientation, copywriting, workflow and procedural changes and/or modifications. • Conceptualize, write, edit and produce on-air promotions and campaigns to meet the requirements of STC with the highest profile material • Producing TVC’s for FTA airing using available Ad slots provided by STC. • Managing the Dawri Plus (Saudi Football League Application) team in regards to his/her project development • Managing Dawri team issues regarding production, content and on-air promotions to provide maximum quality output. • File conversion issues to meet the requirements for different lines of business which may include web, IPTV, Operations and Marketing • Keeping track of technical/software upgrades and requirements • To aid the department for general and individual betterment of the team. • Manage professional relationships with parallel teams running under IPTV

Senior Promotions Producer

Endemol / Abu Dhabi Media CompanySenior Promotions Producer

Jun. 2010 - Sep. 2013United Arab Emirates• Write, direct, edit and produce promos and other on-air materials. • Prepare formal and informal creative briefs. • Develop and maximize creative, devising creative solutions for key promotions. • Generate ideas and concepts that best meet the brief and ensure output is highly targeted and respects Abu Dhabi sport channel values and English premier league standards. • Pitch ideas using scripts, treatments, storyboards and other related material. • Pitch, develop and create promotional campaigns based on marketing briefs. • Develop strong working relationships with internal and external clients and partners.

Promotions Coordinator

ART / Arab Radio & TelevisionPromotions Coordinator

Dec. 2006 - Mar. 2009• Preparing monthly and yearly sport promotions make list. • Managing weekly assignments for the creative team. • Copy Writing English and Arabic scripts for all sport promotions. • Coordinating with the planning team for the airing times for • sport promotions. • Supervising the production process for the sport promotions • Preparing briefs for sport events. • Organizing brainstorming sessions for the major competitions and short-listing concepts.

Assistant Producer Sport Studios (Part Time)

ART / Arab Radio & TelevisionAssistant Producer Sport Studios (Part Time)

Dec. 2006 - Mar. 2009• Writing and editing sport reports. • Researching latest sport news and press releases for the reports. • Preparing studios running orders. • Coordinating with the graphics department for required graphics elements. • Coordinating with the studio guests either on set or abroad for window interviews.

Transmission Officer

Jordan Media CityTransmission Officer

May. 2006 - Nov. 2006• Managing channels play lists. • Media Management. • Recording feeds and ingesting media. • Managing live events and coordinating with MCR and studio Gallery.

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