BandPageArt Director
Nov. 2011 - Oct. 2013San Francisco Bay AreaThe Bandpage platform allows musicians to aggregate all of their content to one place. Specifically, musicians can aggregate content from their Soundcloud (songs), YouTube (videos), Bands-in-town (tour dates), and Facebook page (photos). At Bandpage, I had the opportunity to rebrand the company, design the bulk of the platform, and the marketing homepage. Duties and accomplishments: -Conducted research around the current homepage designs. Collected data from surveys and interviewed a couple of musicians on the platform, including Jack Conte of Pamplemoose and John McCrea of Cake. Determined that the existing site was intimidating and felt less like a music platform and more of an enterprise product. -Researched the marketing homepages of Spotify and Ableton in order to get a sense of the tone they were using and get some ideas for the Bandpage homepage. -Worked on a few homepage variations experimenting with illustrations and animations. Large engaging photographs of musicians, high contrast, clean minimal typography, loud accent colors, and abstract elements echoing aspects of the Bandpage logo were used in the new design. I wanted to push variations into the technology aspect of the platform as well as the lifestyle aspect in order to feel out the right balance. -For the platform product, I researched a number of account linking flows, as well as the uploading flows for Soundcloud, YouTube, Bands-in-town, and Facebook pages. -Produced UI/UX design of the platform CMS. Executed strategy for standardizing the UX for the content management of multiple linked products. -Produced UI/UX design of the fullscreen musician homepage. I spent a lot of time creating designs with different assets, determining the right typography, the right UI and text colors to work over any user-defined image, and the right spacing and rules to accommodate different languages. -Rebranded the company from 'Rootmusic' to 'Bandpage'. Designed the new logo and brand guide.