carlos esparza - art director, 1517 Media

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Work Background

Consulting Creative Director

Jan. 2023Translating business needs and communication problems into design solutions. Managing designers, designing cross-functional collaborations.

1517 MediaArt Director

Oct. 2022Manage design for 70 published multimedia titles per year. Pitch designs to upper management on a weekly basis. Own and continue to improve all design-related SOPs for the fastest growing business unit in the company.

Callisto MediaSenior Art Director

Jan. 2021 - Jul. 2022Oakland, California, United StatesTeam leadership, overseeing art directors, graphic designers, photographers, and illustrators. Project manage schedules and budgets in the production of ~60 books a year. Utilize research into customer habits and interest to develop design pitches that solve strategic problems. Oversee design for POS, marketing, and social channels. Own and lead weekly meetings with ~50 team members at every level of art and design organization to consult and develop technical SOPs for production and design. Interface regularly with cross-functional partners to connect business units in process development. Act as a member of the DE&I steering committee. (we call ours ABIDE (Accessibility, Belonging, Inclusion, Diversity, Equity)). Connect with HR/People Ops on a regular basis to consult on employee communications, DE&I issues, and the development of the employee review process.

Callisto MediaArt Director

Sep. 2019 - Jan. 2021Oakland, California, United States

Hachette Book GroupGraphic Designer

Oct. 2015 - Oct. 2018New York CityBook cover design, marketing design, social media design, and creation of animated book covers. Project management. Pitch designs to upper management. Collaborate with cross-functional partners to determine refine and finalize work.

Pilchuck Glass SchoolMarketing Manager

Apr. 2014 - Jun. 2015Worked to lead a team of contract designers, photographers, and media managers in the creation of all internal and external communications for what is arguably THE premier non-profit glass art school in the world. Collaborated closely with the cross-departmental teams in fundraising and educational programming. Enrollment during this period was up by ~20%, and our fundraising campaigns raised over 2.5 million dollars. In the organizational absence of one, I acted as creative director, with conception and copywriting for all Pilchuck’s materials, as well as pitching to the executive director and board of directors. Top-to-bottom development included: production and art direction for photo shoots, art direction of designers and illustrators, project management of complex publications, print production, budgets, UX design and wireframing for the website, and preparation of all social media and email marketing materials.

Random HouseEngineer, Digital Designer

Jan. 2011 - Oct. 2012NYCDevelopment and Visual Design for eBook / app publications. QA engineering for projects under management.

Henry Art GalleryGraphic Designer

Jan. 2008 - Jan. 2010SeattleDesign of all museum communications materials including exhibition catalogs, newsletters, exhibition signage, direct mailers, newspaper advertisements, environmental graphics throughout the museum, and environmental advertising throughout Seattle.

911 Media Arts CenterDigital Designer

Jan. 2007 - Jan. 2010SeattleInstruction of 3-4 continuing education classes a week (Adobe Creative Suite, Wordpress, web languages). Graphic design for all print advertising, exhibition graphics. Develop, wireframe, design, and relaunch website. Produce public events related to exhibitions and class presentation. Manage a group of interns in support of all the above tasks.

Cornish College, Boom Noodle, Mountbracken & Campbell, The Assembly Gallery, Spiral Galaxy RecordsFreelance Graphic Designer

Feb. 2004 - Jun. 2007Denver / SeattleEvent posters, flyers, restaurant menus, web design, logo design, album/CD artwork design, art gallery branding and web design.

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