Hi, I’m Bobby. I’m a San Francisco-based visual design lead with 18 years of experience building digital design systems steeped in brand. I specialize in UI design, visual design, brand ID, and system design, and am comfortable in hybrid UI/UX roles. My specialization is grounded in involvement at every part of the digital product design process over the course of my career. This includes design leadership, strategy, UX research, competitive analysis, user journeys, IA flowcharts, wireframes, UI design, design systems, user testing, interactive prototypes, brand ID, marketing, and illustration.
I’m in my element transforming noise into patterns. One of my recent accomplishments is leading a systems approach for Dropbox's marketing assets and illustrations. I played a key role in devising the solution, presenting it to the organization, designing and building the library, and transitioning it to the design teams and third-party agencies.
I am an effective communicator with a largely autonomous working style. I excel at organizing and executing comprehensive design solutions on a large scale. Whether it's managing teams or independently handling large, complex efforts, I am comfortable in both scenarios.
I really enjoy visual systems work. I love determining the style, color palette, typography, logo, and visual language of brand ID. I love ingesting the brand and styles into UI design and translating that into scalable components. I find the tension and relationship between the expressive visual elements and the structured organization of the information in a design really beautiful. I love thinking about the context, the use cases, the design surfaces, and the challenge of building systems that scale seamlessly and deeply. I also love considering how to build these systems in a way that allows them to change and grow.More...