Becky Siame

Digital Experience Analyst @Cancer Society of New Zealand

Becky Siame, as a Digital Performance Analyst at Cancer Society of New Zealand, plays a critical role in analyzing and optimizing the organization's digital platforms to ensure they effectively reach and engage their target audience. Her responsibilities include tracking and interpreting data from online traffic, user engagement, and campaign performance. She uses this data to develop strategies that enhance the digital user experience, increase online visibility, and drive donations for the Cancer Society. With a strong background in digital analytics, she has dedicated her career to improving online performance and driving business growth through data-driven decision-making. Becky specializes in understanding user behavior, measuring and analyzing online performance, and identifying opportunities for improvement. Prior to her role at the Cancer Society, she worked in several digital marketing roles where she honed her skills in webdevelopment, SEO, SEM, and social media analytics. Becky is passionate about using her expertise to contribute to a cause that impacts lives positively.

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Work Background

Cancer Society of New ZealandDeveloper

Mar. 2022Wellington, Wellington Region, New Zealand · RemoteAs a Fundraising Developer, Becky, plays a pivotal role in driving the Cancer Society's fundraising efforts by utilizing her technical expertise in web development, UX/UI design, conversion optimization, and digital marketing. She develops and maintains fundraising websites, optimizes donor experience, and implements data-driven strategies to maximize fundraising potential. Becky collaborates closely with cross-functional teams, including fundraising, marketing, comms, and IT, aligning fundraising initiatives with the Cancer Society's goals and objectives. She has a proven track record of leading and executing multi-channel marketing campaigns, staying up-to-date with digital fundraising best practices and innovations, and optimizing campaigns for growth. Her skills in project management (agile methodologies) combined with her design and user experience background bring a creative and strategic approach to digital fundraising. Within her role, Becky regularly leverages AI prompts to personalize and scale fundraising and donor engagement efforts, championing the use of AI and Automation for non-profits to work smarter, not harder. She serves as the translation layer between AI interfaces and the Cancer Society's work, championing adoption and building efficiency through training. Becky takes pride in driving innovation and efficiency in fundraising efforts, bringing valuable contributions to the Cancer Society's mission.

FinologyIT Consultant

Mar. 2016New Zealand · RemoteIn 2016, Becky joined Finology--a group of academics and business professionals that bring both academic and business expertise together. Since then, she has worked on a variety of projects utilising her skills in web development, data analysis, product development (using Agile methods), UX architecture, SMS technology, AI & Automation, and creating & managing effective digital marketing campaigns. In the last 12 months, these included a project where she designed and developed AI-powered automation software that enabled a billion-dollar American B Corp to use SMS texting technology in order to securely price and allocate large capital transactions via an ascending auction. This allowed shareholders to withdraw capital from the company.

Snaps Photo/Video ExperiencesFounder

Dec. 2018Nelson, Marlborough & Tasman, New Zealand · HybridSnaps Virtual and Snaps Onsite are both innovative photo booth solutions for events and marketing campaigns. With Snaps Virtual, users can access a custom online photo booth from anywhere, without any downloads required. This is the perfect tool to engage audiences, create user-generated content and share memorable experiences. Snaps Onsite, on the other hand, is the ultimate event guest, providing entertainment and ice-breaking opportunities for guests. Users can take photos, GIFs, and boomerangs, which can be instantly shared via text or email. Expect lots of fun-filled pics emailed directly to you later!

The Cyber Self Defence CoachCyber Security Trainer

Oct. 2020New ZealandAs the Cyber Self-Defense Coach, Becky is a personal cybersecurity expert who helps clients combat the biggest cybersecurity threats to their digital life and online safety. Through plain language and easy-to-follow steps, Becky provides cybersecurity tools, habits and knowledge that build confidence and control in managing cyber risks. Becky's passion for cybersecurity stems from a personal experience of a vicious cyber violence attack, which forced her into hiding for seven years. As a survivor, she believes in the fundamental right to safety online, especially for women. Becky's topics of expertise include AI-powered cyber protection, cyber consciousness, online wellbeing, cyber violence, cyberstalking, cyberbullying, cyber security, cybercrime, female entrepreneurship, psychological safety, women's safety, and mindset.

Siame & CoIT Consultant

Jul. 2015NelsonWith her impressive web development, digital marketing, and analytical skills, Becky works with corporations, SME's, startups, not-for-profits, and anyone looking to take their brand to the next level. Based in Nelson, NZ, she offers a range of services, including, web development, software development, ChatGPT Prompt strategy, automation strategy, social media strategy, social listening and intelligence, measurement and reporting, analysis and optimization to help businesses grow via ROI. Becky understands that there are many ways to fake social media and digital results. Thus, she focuses on providing meaningful metrics that help increase brand awareness while maintaining a competitive edge. Overall, Becky believes in creative, practical, and proven solutions that get results. Contact Becky today to take your business to the next level!

Lighter Side Media - Digital PublishingAuthor

Nov. 2011

Tiny Teepee Limited (now trading as The Boutique Teepee Company)Founder

Mar. 2017Nelson, Marlborough & Tasman, New ZealandFounder of the largest event styling franchise in the southern hemisphere, Joy Co that currently has 8 locations around New Zealand. Whangarei, Auckland, Hamilton, Tauranga, Wellington, Nelson & Christchurch, Queenstown with more opening all the time. Sold the franchise side of the business in June 2020 but still continue to style parties and picnics locally. Became the leading New Zealand provider of high-quality, intimate, unique-styled parties and occasions. From children's sleepovers and parties to posh picnics, weddings and more.

BleeepCo Founder

Jun. 2015 - Jun. 2016Nelson, Marlborough & Tasman, New ZealandHey, parents. Have you ever been in this situation? You're watching a movie with your kids or they’re watching it by themselves when all of the sudden there’s one of those scenes or some of that language that you just wished wasn’t there? What’s worse, is a lot of films, like many of the recent superhero movies, that are marketed at kids are not suitable for them to watch. Most of them are rated M (Mature in NZ) which means they are suitable for 16 year olds. Usually it’s not the whole movie that’s bad, sometimes it's just one or two scenes that make you stop your kids from watching them. According to our recent survey, 92% of parents agree with us and they wish there was a solution. The kids want to be able to watch these movies – the parents want to watch these movies with them, but the main alternatives are either turning it off or sitting with a trigger finger on the remote control. Until now. Bleeep is an innovative technology that offers you, as parents, the chance to filter out any objectionable material from streaming movies. This means that you decide what’s ok for your kids and what’s not. Plus it's easy to use! You find the movie you want to watch on Netflix, YouTube, or other streaming provider You adjust the filters to your preference level Then play the movie Our technology does the rest. All in real time. Bleeep was formed and the technology created all in the space of 54 hours during a Google Startup Weekend in Nelson, New Zealand. It took out first place and earned the praise of many people, including some of the country’s leading entrepreneurial innovators. But really, we created Bleeep for people like us and people like you. Parents who want to have more control and more choice about what content our kids are exposed to. It’s not about limiting what kids can watch, but rather increasing it. They can now watch that latest action film – it’s just missing the adult-orientated stuff that you don’t want them to see.

Image InnovatorsIT Product Development, Project Management, Marketing, UX & Social Media Consultant

Jan. 2011 - Jul. 2015Melbourne Area, Australia (working remotelyMy main responsibilities centred around my working on two agile startups – Pretastyler.com and MyPrivateStylist.com as well as their image consultant resources and training business ImageInnovators.com Key Responsibilities (Marketing Manager – Pretastyler/My Private Stylist): • Develop and coordinate all marketing and communication for the company • Research and analyse market trends • Identify target markets and how to best reach them • Develop marketing strategies • Plan campaigns • Manage budgets • Manage, maintain and monitor the performance and enhancement of online marketing systems and processes • Coordinate all social media activities, e.g. writing the monthly internal newsletter, adding content to the website, etc. • Design banners, advertisements, and flyers using Adobe Photoshop • Create PowerPoint presentations • Frontend Website design • Coordinate and monitor search engine optimisation • Coordinate and monitor pay-per-click advertising campaigns Key Responsibilities (Product Development Manager – Pretastyler/Image Innovators): • Oversee and project manage the programmers enlisted to create Pretastyler • Understand the requirements of the business and make decisions on prioritisation and minimum viable product • Listen to and interact with leadership teams, business analysts, product teams, customers and developers • Prioritise feature requests, enhancements and bug fixes into an achievable roadmap • Maintain a high level of communication with all interested parties regarding progress, scope and roadblocks to delivering features and enhancements • Work closely with other stakeholders to ensure alignment with the global Image Innovators roadmap • Act as a key member of the developer platform leadership team • Drive a performance culture and inspiring environment • Recruit & Lead a team of eight programmers, copywriters, designers and garment uploaders • Coach the team to build the knowledge, skill and behaviour needed to perform at a high level

Team ConnectionMarketing Manager/ WebMaster

Jan. 2009 - Dec. 2010Christchurch, New ZealandTeam Connection is a company that owns various websites related to health, fitness and weight loss. Websites include Slim You, Bodyblitz and 112 Day Challenge. My work with the company was predominantly with the Slim You membership-based website. Key Responsibilities: • Graphic and web design • UX design • Design and build the sales conversion landing pages • Website development • Website & Maintenance • Coordinate all corporate communication, e.g. flyers, brochures and marketing collateral • Copywriting • Marketing • Research • Develop processes and procedures • Create marketing strategies Achievements: • Having worked on a freelance basis, I was offered the opportunity to work for this company on a permanent basis. It was a situation where I was literally asked to name my rate, based upon the reputation I had developed for myself as a marketing professional who had freelanced in this industry. • Worked remotely and demonstrated the ability to prioritise tasks and manage my time, ensuring all work was completed on time to the high standards expected • Further developed skills in design and copywriting • Actively contributed to increased profitability and membership for the website by implementing effective marketing and publicity campaigns for the business

EzynetFreelance Web Developer

Jan. 2008 - Dec. 2010Hanmer Springs, New Zealand

Sizexchange InternationalFounder / Managing Director

Jan. 2006 - Dec. 2009New ZealandSizeXchange.co.nz was an online clothing swap community that I created specifically for dieters. After building the website and turning it into a viable enterprise, the business was sold. Key Responsibilities: • Oversee the design of the website • Direct the design team • All aspects of business management including marketing, financials, negotiations and raising of capital • Facilitate stakeholder management • Organise events and promotions • Spearhead social media and publicity management Achievements: • Sold exclusive rights of the business to parties in the U.S., enabling them to run the enterprise in that country using established branding and systems • Was interviewed on New Zealand television program “Campbell Live” and Australian television program, “A Current Affair” regarding the unique concept and success of the business (for full interviews see http://siamesocial.com/media) • Developed effective project management skills while working with professionals from all over the world • Acquired invaluable public relations skills which resulted in significant media coverage • Developed solid business management abilities • Successfully built the brand’s positive reputation in the target market

Department of Immigration & Multicultural AffairsAustralian Public Servant

Jan. 2003 - Dec. 2005Hobart, TasmaniaBusiness Centre Branch - As Promotions Co-ordinator (APS 3), organised and co-ordinated business seminars, trade shows, and networking events for the Immigration Department. Processed visas under the Employer Nomination Scheme, allowing Australian employers to sponsor employees who were foreign nationals, for a permanent visa to work in Australia. Facilitated processing of visas for medical personnel due to the shortage in Australia at that time. COAG (Council of Australian Governments) - Worked as Assistant Project Officer, facilitating project management of a combined federal / state / government COAG trial to work with indigenous Aboriginal people to reduce the instances of family violence. Conducted field work and consultations with the Aboriginal community. Attended power meetings with people from all levels of local, state and federal government. Built relationships to bridge the gap between members of the Aboriginal community and the government. EVISA Branch - Worked as Online Help Desk Assistant (APS 3), processing visas for business individuals wishing to enter Australia and stay for up to 3 months. Main Achievements: Successfully applied for, and was offered, a newly created Acting APS 5 position, which I held for two terms of six months each. Succeeded in building reliable degree of confidence and trust within the Aboriginal community, resulting in these members agreeing to work closely with government agencies. After identifying issues in consistency of information being supplied to Aboriginal community stakeholders, initiated the formation of an attractively designed periodic newsletter to keep them up to date with latest developments of the COAG trial. Initiated a free-call telephone number being provided to the Aboriginal community from the north west of the state, to create ease in their being able to make contact despite their low socioeconomic backgrounds.

Vodafone AustraliaCustomer Care Executive

Jan. 2002 - Dec. 2003Tasmania, AustraliaProvided professional service to customers in a call centre environment. Managed conflict and ensured all complaints were quickly and satisfactorily resolved. Carried out staff mentoring and counselling.

Photo Corporation Australia, Portrait PlaceStudio Manager

Jan. 2002 - Dec. 2002Hobart, TasmaniaSourced and provided quality service to customers. Managed product quality control, expense analysis and control, and complaint resolution. Facilitated the effective recruitment, training and management of approximately 10 members of staff. Negotiated with key internal and external stakeholders.

Latrobe University Union Computer RoomIT Help Desk Assistant

Jan. 2000 - Dec. 2001Melbourne, Victoria, AustraliaSupervised student use of 20 PC and 15 Apple Macintosh computers. Worked in a troubleshooting role, ensuring any issues or complaints were satisfactorily resolved. Conducted group training in the use of email, the Internet, and word processing software. Designed and implemented PowerPoint presentations, Web pages, and other publishing material.

Crest Executive Guest ServicesManaging Director

Jan. 1999 - Dec. 2000Melbourne, AustraliaIdentified target markets and analysed customer needs. Facilitated product development. Reported company progress to investors. Maintained company financial activities and records. Established communication strategies and promotional programmes. Distributed press releases.

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