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Work Background
Luke Higgs PhotosOwner
May. 2018Detail-oriented and creative Marketing Coordinator with a strong background in photography, adept at seamlessly blending project management and creative direction to deliver impactful marketing campaigns. Possessing extensive experience in coordinating various marketing initiatives while spearheading photography projects, I am committed to driving brand visibility and engagement through innovative strategies and captivating visual content.
ArkonikProfessional Photographer
Feb. 2022 - Oct. 2023Charleston, South Carolina, United StatesI provided regular image updates to our clients at Arkonik to keep them informed and engaged with the progress of their Defender Trucks. Through careful planning and execution, I created high-quality visual content that showcased the craftsmanship and attention to detail that goes into every Arkonik build. This content was then utilized in various marketing materials to promote our brand and highlight the unique features of our custom-built Defender Trucks.
Mountain KhakisFreelance Photographer
Aug. 2019 - Dec. 2022I successfully led multiple marketing campaigns for Mountain Khakis, creating compelling and engaging content that effectively promoted the business and its products. Through careful research, strategic planning, and innovative execution, I delivered campaigns that resonated with their target audience and drove measurable results for the company. With a keen eye for detail and a deep understanding of the brand's values and messaging, I created campaigns that provided valuable content for the business. I strengthened its position as a leader in the outdoor apparel industry.
Kuhl Clothing CompanyFreelance Photographer
Jul. 2021 - Nov. 2022I successfully led two campaigns that provided engaging and informative content for KÜHL's Summer and Fall catalogs. Through a combination of research, collaboration, and creativity, my team and I developed materials that captured the brand's spirit and resonated with its target audience. The resulting catalogs received positive feedback and contributed to increased sales and brand awareness.
GoDaddyPhotographer
Oct. 2020 - Oct. 2022Through my role at Godaddy, I have had the opportunity to assist local businesses in enhancing their online presence by providing them with high-quality photos and images for their websites and marketing materials. It brings me great satisfaction to help these businesses succeed by providing them with the visual assets they need to attract and engage their target audience.
Southern TideFreelance Photographer
Aug. 2020 - Aug. 2022I was valuable in helping Southern Tide promote its products and services to its target audience. I provided effective marketing materials and visually appealing content images that helped attract and engage customers, build brand awareness, and ultimately drive sales.
BallerTVFreelance Videographer
Oct. 2019 - Jan. 2021I provided video highlights for BallerTV which was a game-changer in the world of sports media, evidenced by the millions of views garnered on social media and the recognition received from prominent platforms such as ESPN. I developed the ability to capture and deliver the most exciting moments of a game in real-time which undoubtedly revolutionized how we consume sports content.
University of South CarolinaAssistant Beach Volleyball Coach
Jul. 2016 - May. 2020Columbia, South CarolinaAt the age of 19, I became the assistant coach for Beach Volleyball at UofSC. During my three full seasons, my coaching led to two appearances in the NCCA National Championship in Gulf Shores. I trained pairs who achieved the remarkable feat of defeating the #1 team in the country, handing them their first NCAA career loss. Unfortunately, my fourth and final year was cut short due to COVID-19, but up until then, my coaching was on track for another successful season.
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