Digital Experience Analyst@Cancer Society of New Zealand
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Becky Siame, as a Digital Performance Analyst at Cancer Society of New Zealand, plays a critical role in analyzing and optimizing the organization's digital platforms to ensure they effectively reach and engage their target audience. Her responsibilities include tracking and interpreting data from online traffic, user engagement, and campaign performance. She uses this data to develop strategies that enhance the digital user experience, increase online visibility, and drive donations for the Cancer Society. With a strong background in digital analytics, she has dedicated her career to improving online performance and driving business growth through data-driven decision-making. Becky specializes in understanding user behavior, measuring and analyzing online performance, and identifying opportunities for improvement. Prior to her role at the Cancer Society, she worked in several digital marketing roles where she honed her skills in webdevelopment, SEO, SEM, and social media analytics. Becky is passionate about using her expertise to contribute to a cause that impacts lives positively.More...