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Work Background
Business Development Manager
OCP TECHBusiness Development Manager
May. 2021 - Apr. 2024Miami, Florida, United States · On-siteLed the development of a new business unit and devised a comprehensive go-to-market strategy that seamlessly integrates infrastructure & data center, collaboration, connectivity, cybersecurity, and cloud solutions. Collaborated closely with client and partner marketing departments to build case studies and products that enhance organizational operations. Focused on aligning technology offerings with marketing & innovation initiatives to deliver solutions that provide concrete benefits and drive meaningful improvements in daily operations.
Founder
Civil MafiaFounder
Jun. 2020Miami, Florida, United StatesCivil Mafia is a certified minority and women owned business that specializes in AdTech, Digital Media and Business Acceleration. We assist brands, media agencies and publishers in accelerating, optimizing and scaling their daily operations processes and business outcomes. Our proposition is simple: TO DO BUSINESS & TO DO GOOD. We deliver a variety of solutions while we work with nonprofits, entrepreneurs & others in mutual empowerment, by providing economical, educational and technical support.
Chief Business Development Officer
UTAGChief Business Development Officer
Feb. 2018 - Apr. 2021United StatesMy practical communication skills helped me build long-standing and successful relationships with key clients. I generated more than 80% of the total sales of the company, growing revenue by 400% in 4 years. Some of my responsibilities include: Analyzing current and past financial data and providing strategies to cut costs and increase revenue Working with executives and partners to implement marketing strategies and new opportunities Encouraging new and existing clients by creating and improving proposals Tracking expenses and maintaining the company budget Ensuring that the company meets revenue targets Providing training and mentoring to other members of the team Developing and pitching ideas for potential investors.
Co-Founder
UTAGCo-Founder
Feb. 2017 - Apr. 2021United StatesDescription I co-founded UTAG with the purpose of helping companies to understand the advertising and marketing technology ecosystem and use it towards their goals. We created a platform for companies to accelerate their digital operations while exponentially growing their business and nurturing their structure with knowledge and innovative executions.
VP of Sales - LatAm & USH
MedulaVP of Sales - LatAm & USH
Jan. 2016 - Feb. 2018On-siteAs the Vice President of Sales for Latin America and US Hispanic markets at Medula Media, I led strategic initiatives to drive revenue growth and market expansion. Leveraging my extensive experience in the digital advertising industry, I spearheaded sales efforts to establish Medula as a leading player in the region. Key responsibilities included: - Developing and executing sales strategies to penetrate new markets and capitalize on emerging opportunities in Latin America and the US Hispanic market. - Cultivating and nurturing relationships with key clients and advertising agencies to drive business growth and maximize revenue. - Leading a high-performing sales team, providing mentorship, guidance, and support to achieve sales targets and deliver exceptional client service. - Collaborating cross-functionally with internal teams to develop innovative advertising solutions tailored to the unique needs of clients in the region. - Monitoring market trends, competitor activities, and client feedback to identify areas for improvement and drive continuous sales performance. Under my leadership, Medula achieved significant milestones in revenue growth and market share expansion, solidifying its position as a trusted partner for advertisers seeking to engage audiences across Latin America and the US Hispanic market.
Sales Manager for Latam & USH Markets
MedulaSales Manager for Latam & USH Markets
Jun. 2013 - Dec. 2015As the Sales Manager for Latin America and US Hispanic markets at Medula Media, I was responsible for hands-on leadership and direct oversight of the sales team's day-to-day activities. My focus was on driving sales performance and team effectiveness through targeted strategies and operational management. Key responsibilities included: - Leading and managing the sales team to ensure alignment with company objectives and drive performance at the operational level. - Implementing targeted sales strategies to penetrate new markets, optimize revenue streams, and maximize growth opportunities within Latin America and the US Hispanic market. - Nurturing and maintaining relationships with key clients and advertising agencies, leveraging these connections to drive business growth and enhance client satisfaction. - Collaborating with cross-functional teams to develop and execute integrated sales plans aligned with company goals and market trends. - Monitoring sales performance metrics, analyzing data to identify trends and opportunities, and implementing strategies to optimize sales effectiveness and drive results.
Account Executive
The Lab IdeasAccount Executive
Jan. 2013 - Apr. 2013Miami/Fort Lauderdale y alrededores, Estados Unidos · On-siteAs an Account Manager at The Lab Ideas, I provided comprehensive account management services for a diverse portfolio of clients in the BTL industry. With a focus on client satisfaction and campaign success, I oversaw all aspects of client relationships, from initial briefing to campaign execution. Key responsibilities included: - Collaborating with clients to understand their objectives and develop tailored strategies to achieve their goals. - Serving as the main point of contact between clients and internal teams, ensuring clear communication and alignment throughout the project lifecycle. - Leading the briefing process, translating client requirements into actionable briefs for the creative and production teams. - Providing copywriting and art direction support, ensuring that creative concepts aligned with client expectations and brand guidelines. - Managing project timelines, budgets, and resources to deliver high-quality campaigns on time and within budget. During my tenure, I managed accounts for prominent brands including Pepsi, KFC, Tropicana, Smirnoff, JW, DHL, Burger King, 100 Montaditos, V3, ICC, and Brightstar, consistently exceeding client expectations and driving successful campaign outcomes.
General Director
CoolpeopleGeneral Director
Oct. 2009 - Jan. 2013ArgentinaCoolpeople is a young company that works strategically through communication and experiential marketing, creating brand spaces that work mobilizing every sense of the target audience. Publicists, designers, ethnographers, psychologists, linguists and photographers collaborate creating a synergetic proposal in wich their common base it´s the wish to create and manage emotional experiences, memories and conections with the brand. Brands must have a scent, a taste, a sound, that captivate it´s spectators, that get printed on them, that stay impregnated. To get "loyalty beyond the reasonable", we need to convert any experience in a love relation. A relation with the brand. Overtake the limits. Leave a trace. Permeate the skin, the day to day.
Commercial Director
Cuerpo y AlmaCommercial Director
Dec. 2005 - Jan. 2013Mar del Plata, Buenos Aires Province, Argentina · On-siteIntegral responsible of the commercial department, communication, human talents, design and product innovation. Elaboration, implementation, and control of the business plan, channel strategies and price politics. Brand building and target groups identification. Development of trend and design products research trips. Supplier negotiation. Direction, supervision and control of the retail chain. Staff recruitment, selection, contracting, training and socialization. Payroll and social security contributions.
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