Kim Chan - Managing Director, NWD Limited - Hariky House

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Network Power<100 people

Roles

🔥50%

Startup Founder

👍50%

Sales & BizDev

🗿50%

Geos

🇭🇰100%

Hong Kong

Work Background

NWD Limited - Hariky HouseEntrepreneurial Ventures

May. 2023New Territories, Hong Kong SAR · RemoteWhile not directly related to my previous digital marketing career, my entrepreneurial experiences have equipped me with a diverse skill set that is highly applicable to senior management roles. - Rapidly established this new Thai massage business, overseeing all aspects of setup, renovations, and regulatory requirements - Recruited and trained a high-performing team of massage therapists, ensuring exceptional customer service and experience - Developed and executed a comprehensive marketing strategy, including branding, digital campaigns, and offline promotions, to successfully launch the business and attract a loyal customer base - Applied financial management skills to collaborate with investors, manage budgets, and report on business performance

Glee & Hothouse Limited - Mamma Mia Gelato Entrepreneurial Ventures

Oct. 2020Hong Kong SAR- Spearheaded the successful launch and ongoing operations of a gelato shop, from initial concept development to managing day-to-day business functions - Demonstrated strong business acumen by negotiating favorable lease terms, securing necessary licenses and permits, and ensuring operational compliance - Leveraged digital marketing expertise to devise and implement effective branding and customer acquisition strategies, driving steady growth in sales and brand awareness

Hyphen GroupHead of Performance Marketing (Regional)

May. 2022 - Jun. 2022Hong KongThis role was cut short due to a large-scale organizational restructuring and retrenchment at Hyphen Group, which occurred shortly after I joined the company. Despite the limited duration, I was able to make a meaningful impact through my collaborative approach and strategic contributions. Key Responsibilities: - Rapidly onboarded and collaborated with cross-functional stakeholders across 6 markets (Hong Kong, Singapore, Taiwan, Philippines, Malaysia, Thailand) to understand the business and identify opportunities to improve performance marketing processes and online performance - Provided strategic recommendations to senior leadership, demonstrating strong analytical and problem-solving skills despite the short duration - Leveraged leadership experience to manage and guide a team of 6 performance marketing specialists, ensuring alignment with business objectives

Assembly GlobalSenior Digital Director

Oct. 2021 - May. 2022Hong Kong SAR · HybridThis role was cut short after 7 months when an exciting new opportunity arose that I decided to pursue. Despite the limited duration, I was able to make a significant impact through my strategic leadership, client management, and team development capabilities. - Served as the account lead for a major client, a listed global cryptocurrency company, where I spearheaded the launch of a comprehensive go-to-market marketing program across 16 international markets - Managed a multi-million-dollar quarterly marketing budget, implementing a full-funnel strategy that encompassed both online and offline activation, as well as B2B and B2C initiatives - Partnered with an e-commerce fashion brand to conduct a digital campaign audit, optimizing their product feed and driving a 20% improvement in ROI within just 3 months - Secured a new business pitch for a global travel retail client with an annual media budget exceeding 10M HKD, collaborating with the China team to develop a cohesive media strategy across regions - Demonstrated strong leadership skills by managing a team of 4 digital marketers, helping to improve work efficiency

WavemakerPerformance Director

Jun. 2019 - Sep. 2021Hong Kong- Managed a team of 6 performance marketing specialists, overseeing paid campaigns for major clients, including Hang Seng Bank (a leading local bank in Hong Kong) and Triumph (a global ladies' lingerie brand) - For Triumph, led the management of their e-commerce marketing across 6 markets (Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Vietnam), optimizing their Google, Meta, and marketplace (Shopee, Shopify) advertising campaigns - Improved Triumph's ROAS from 1.5 to 3.6 within 6 months by optimizing their media budget allocation and placement strategy - Achieved a significant 38% year-over-year increase in the number of product applications for Hang Seng Bank through effective campaign optimization and strategic targeting - Improved client satisfaction for both Hang Seng Bank and Triumph, leading to increased satisfaction scores within a 6-month period - Spearheaded the agency's Search Excellence Program, resulting in an impressive 80% improvement in the agency-wide excellence score within 9 months, elevating the team's overall search marketing capabilities

Reprise MediaDigital Performance Director

Jul. 2017 - Jun. 2019Hong Kong- Managed an impressive portfolio of high-profile clients across 16 markets, including Langham Hotel, Cathy Pacific, SmarTone, J&J Group, Sun Life, Clarins (Regional), Carlsberg, Pifzer, Coach, Esprit (Regional), Fitbit, Harbour Plaza Hotel (8 properties), LEGO, and VF Group - Developed comprehensive, data-driven performance marketing strategies encompassing SEM, SEO, display advertising, YouTube, and paid social channels to drive measurable results for clients - Led a dedicated team of 8 specialists in providing end-to-end account management services, including planning, execution, monitoring, optimization, and client servicing - Collaborated closely with the local and regional management teams to support new business development efforts, successfully participating in over 10 competitive pitches that contributed to the agency's growth

Baidu HK - China Search (Asia) LimitedAssociate Account Director

Sep. 2013 - Jan. 2015Hong Kong- Managed a diverse portfolio of over 500 corporate clients across Baidu's platforms and the China market - Demonstrated deep expertise in analyzing ROI, CPA goals, media buying cycles, website architecture, marketing philosophy, and targeting mechanisms to optimize online marketing campaigns - Managed a team of 8 Account Executives, guiding them in campaign management and customer retention activities - Proactively provided strategic insights and recommendations to clients, helping them improve campaign performance and expand their marketing initiatives - Developed and maintained strong client relationships through regular in-person meetings and networking - Identified cross-selling opportunities to secure a larger share of clients' marketing budgets - Assigned to Singapore for 3 months to build the regional account management team, leveraging your expertise in the China market - In a previous role at the Hong Kong office, grew the ad spending by 290% and expanded the active client base from 130 to over 500 accounts between September 2012 and November 2014

Havas MediaSearch Marketing Manager

Feb. 2012 - Aug. 2013Hong Kong- Managed comprehensive SEM campaigns for a diverse portfolio of high-profile clients, including Cigna, Hermès, DBS, and Net-a-Porter - Handled all aspects of search marketing, including keyword research, bid management, data analysis, optimization, and strategic planning - Collaborated closely with regional offices to ensure seamless coordination and execution for multinational accounts

New World iMedia Solutions LimitedAssistant Manager, Search Marketing

Feb. 2006 - Jan. 2012Kowloon Bay (Hong Kong)- Expanded the SEM team from a one-person team to a ten-person team. Mainly to help SMEs to promote their products or services through SEM, managed more than 200 clients - Manage SEM campaigns including keywords proposal, keywords bidding and campaign performance optimization - Work closely with the marketing team and vendors for marketing programs - Prepare user requirements to IT to develop management tools for performance monitoring, customer portals and reporting

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