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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✨50%
Business Owner
Geos
🇬🇧50%
United Kingdom
Work Background
RBCSenior Manager, Digital Conversion Optimization
Nov. 2017Toronto, Canada Area- Optimizing digital marketing campaign pages, email and banner ads, leveraging GA data analysis, industry trends and digital marketing best practices. Measure and report performance of campaigns; assess the digital campaigns against business goals - return on investment (ROI) and key performance indicators (KPIs) - Utilize AB testing tools, targeting & personalization, machine learning data and dynamic content platforms to continual optimize campaigns across digital channels. - Run day-to day strategic delivery of digital assets across Next Best Offer programs, and drive conversion optimization initiatives. - Foster an A/B testing and experimentation approach and an effective digital campaigns measurement method. - Accountable for sales performance, lead generation and conversions. - Successfully managed a team of 4 developers and copywriters, ensuring efficient workflow and timely delivery of digital marketing projects. - Implemented effective project management strategies, resulting in improved team collaboration and increased productivity by 20%. - Provided guidance and mentorship to team members, fostering their professional growth and development.
RBCSenior UX/UI Designer
Sep. 2014Toronto, Canada Area-Build interaction and visual designs working closely with product owners while adhering to strict brand requirements. -Design efficient customer experiences that the developers can execute
Interad Media Design CorpWeb Designer
Oct. 2013 - Sep. 2014Toronto, Canada Area- Designed modern and responsive website and campaign pages that increased user engagement - Created custom graphics, logos, and illustrations to enhance web aesthetic - Worked with developers to optimized website and campaign pages for mobile devices, ensuring a seamless cross-platform experience
WhoPlusYouWeb Designer
Apr. 2012 - Nov. 2013Toronto, Canada Area- Work on recreating the flash based user interface in HTML5, including providing initial layout drawings and writing CSS to format the site to approved specifications - Create various marketing and social media campaigns for both WhoPlusYou and the Ryerson supporting initiatives - Develop HTML email templates and other marketing collateral
Credit SuisseProduction Coordinator
Dec. 2011 - Dec. 2012Toronto, Canada Area- Help investment bankers with design of client presentations in a quick and efficient manner paying very close attention to detail - Manage the production, printing and binding of the complete presentation books for distribution at client meetings
Feesk SandalsSocial Media Intern
Nov. 2011 - Dec. 2012Toronto, Canada Area- Working closely with the creative director of the company to develop and implement a social medial campaign, establishing the Feesk brand presence through various social media channels, such as Polyvore, Blogger, Pinterest, and Tumblr. - Design the company Blog and Tumblr pages and curate them with innate style content, generating over 1000 unique visitors traffic in the first month. http://feeskology.tumblr.com/ http://feesksandals.blogspot.com/
Enghouse InteractiveFreelance Designer
Nov. 2011 - Jun. 2012Toronto, Canada Area- Design print and web marketing material on a per need basis for Enghouse Systems, including brochures, charts and diagrams, trade-show booth and banners and other promotional material.
Pulse VoiceMarketing Coordinator
Jul. 2006 - Jul. 2009- Headed the marketing department, creating and successfully implementing various marketing campaigns. - Redesigned the look of the marketing collateral and promotional material, planned and coordinated trade show participation and other company events, as well as worked with outside suppliers to maintain positive relationships. - Project managed the development of a new company website for the Network division, and then controlled the content updating and SEO of the site.
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