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Work Background
Oracle Car FinanceSenior Marketing Executive
Mar. 2022Knaresborough, England, United KingdomThe UK’s No.1 Funder for Prestige, Sports and Classic Cars. I’m proud to have written the award entry that won the business its 4th consecutive title as the Best Specialist Car Finance Provider of the Year in 2023. Duties: Heading up the marketing department, I’m adept at developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. Proven track record of implementing innovative digital marketing campaigns, and optimising marketing funnels to meet and exceed business objectives. Skilled in partnership onboarding and management, brand positioning, and ROI analysis. Passionate about leveraging data-driven insights to drive impactful marketing strategies in the dynamic finance sector.
FK MarketingFreelance Marketing Consultant
Aug. 2021 - Mar. 2022Harrogate, England, United KingdomProviding short-term marketing consultancy based work for a wide range of small businesses. Work to date includes, but is not limited to: ✓ Implemented a business development marketing strategy for e-commerce within a beauty brand using Shopify to increase sales online which saw an increase in sales by 500%.
✓ Wrote all the website content for a professional PT based in London who wanted to attract new business and assisted with the set up of Google Places, Google Analytics, social media and much more (www.getdamfit.co.uk).
✓ Set up and improved a friend's wedding planning business, where I designed a printed brochure promoting the various packages as well as providing key advice. In order to pay for the print costs of £300 I contacted relevant businesses to place various sized adverts in it which made £600 in total, 5 of which asked me to create their advert for them. One of these clients are a company who manage productions for the BBC, as well as filming weddings.
✓ Set up and managed the social media account (Facebook) of a small shoe shop which didn’t want/have access to a website and managed the content for the business.
NewbyMarketing Manager
Mar. 2018 - Sep. 2021Harrogate, United Kingdom“Newby is a mixed use developer and undertakes a variety of projects, land promotion, asset management, development management and development in its own right. Larger schemes are undertaken in a Joint Venture with one of Newby’s partners. Smaller schemes are undertaken with Newby’s own resources and senior debt. Newby is diverse and flexible in its approach, with the ability to identify, realise and add real value to schemes. Newby maximises each scheme’s potential throughout the management and development process creating exemplary projects each time.” Key responsibilities: Following a career within marketing in the property industry, my role as a Marketing Manager was the perfect step up to drive marketing success in this business. This involved... - Introduced a Marketing strategy for the company including the full introduction to digital marketing which was not utilised before at all.
- Set key marketing objectives and KPI’s, ensuring these were met year on year, including cutting design costs by bringing them in house wherever possible or developing new relationships with cheaper services that remain outsourced, such as PR and print, without affecting the quality.
- Delivered new PR strategies to increase brand presence in local and national press on a more regular basis.
- Liaised with estate agents, conveyancers and the development to ensure purchasers were regularly updated on build programmes, deliver key marketing campaigns both reactively and proactively and ensure property launch or marketing events were planned effectively with up to date marketing materials.
- Fully responsible for the design, set up, brochures and ongoing marketing concepts of each new development. This included internal and external displays, brochure designs, show home furniture and much more.
- Oversaw digital campaigns and platforms including the website design and key messaging, PPC, social media and Email marketing campaigns. ...and much more.
Send Me Your CVDirector & Professional CV Writer
Aug. 2017 - Nov. 2023Harrogate, United Kingdom“At Send Me Your CV, we know how to write CVs and cover letters that get interviews. We also offer a number of alternative professional services such as LinkedIn reviews and Resignation Letter writing. We combine years of experience with up-to-date knowledge of the job market to help you get your foot in the door. Just say the word and our team of recruitment experts will be in touch to allow you to get the advice you need as well as your dream job.” Duties: I founded this business in August 2017 following a career in #Recruitment. This originally started with friends and family and quickly turned into a business that I run in my spare time. I run the full sales and marketing operations from scratch, including website building, SEO, PPC campaigns and both online and offline advertising. I also manage all communication with new leads and clients, liaising with CV writers and freelance blog writers. This includes full responsibility of overseeing the business finances, invoices and liaising with my accountant to file tax returns accurately against my bookkeeping. I successfully sold this business in November 2023.
Manning StaintonMarketing Coordinator
Apr. 2014 - Mar. 2018Head Office, HorsforthAbout:
The regions top selling estate agent with 19 branches high street branches across Leeds, Wakefield and Harrogate and Wetherby. Mission:
Our mission is to help people move by providing a service and range of associated services from a team of passionate motivated professionals who aim to consistently meet and exceed our customers expectations Description:
ManningStainton has worked through both booming and challenging markets and responded positively whatever the prevailing conditions. Our team have the broadest experience in the region in all property moving related matters and are dedicated to helping you move.
The Shoe TreeSocial Media Coordinator
Jul. 2013 - Apr. 2014wetherby, england
HQ PERSONNELRecruitment Consultant (Permanent work only)
Jul. 2013 - Feb. 2014harrogate, united kingdomBased in central Harrogate, with over 50 years expertise in the Recruitment and HR Industry. Staff have an excellent knowledge of the local marketplace and work with candidates and clients within a 30-mile radius.
Gap Inc./GapSupervisor/Acting Manager
Nov. 2012 - Jul. 2013Harrogate, England, United KingdomDynamic Supervisor with a strong background in retail, specialising in the GAP brand. Proficient in overseeing store operations, optimising sales performance, and leading teams to deliver exceptional customer service. Skilled in inventory management, staff training, and fostering a positive work environment. Experienced in driving sales targets, executing merchandising strategies, and ensuring compliance with company policies and procedures. Dedicated to creating memorable shopping experiences for customers while achieving business objectives in the competitive retail landscape. This store was the smallest in the UK and I am proud to have regularly out-performed the larger regional stores through effective management, merchandising and marketing strategies, ensuring a safe driven focus on KPIs and sales figures.
Gap Inc./GapSenior Sales and Keyholder at GAP
Aug. 2011 - Nov. 2012Harrogate, United KingdomStarted in Aug 2011 and was promoted to Senior Sales by Feb 2012 and just missed out on Supervisor a year later due to the other candidate being there longer.
The Shoe TreeSales assistant and occasional Buyer assistant
Aug. 2010 - Feb. 2012WetherbyWorked as a sales assistant and occasionally helped as a buyer for the Bridal shows two times a year. I am still helping as a buyer twice a year for the bridal show.
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