Falk Fuhrmann

Founder @Huí//Lüè Business Consulting

PartnerMarketing Director💸 MarketingBusiness Owner🧨 Consulting✨ Business Owner

Falk is a visiting professor for International Brand Communication & Innovation, Consumer Behaviour & Insight, and International Marketing Research at the China Academy of Art, Hangzhou. Falk also is an award-winning creative strategist with more than 20 years of experience in growing businesses, building strategy teams, and developing connected marketing, brand & communication strategies of local, regional or global scale. Born & raised in Germany, he led the strategic planning department of TBWA when they opened their Berlin office with clients like Philip Morris International and Kawasaki motorbikes. Later as head of strategy with DDB, he developed & championed the agency’s philosophy of creative business solutions and paved the way for major service innovations. From 2013 to 2021 in London, Singapore and Shanghai, Falk led the strategy development for P&G’s baby care business in CEMEA, APAC & Greater China, as well as for their feminine, oral, personal care, laundry, dish care & male grooming business in Greater China. Falk has been coaching Pernod-Ricard Asia on new product development and go-to-market strategies for China and SEA since 2016. A collaboration that finally led Falk to start his own business: HuìLüè Business Consulting in Shanghai.

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Network Power<100 people

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🧨50%

Consulting

💸37%

Marketing

✨37%

Business Owner

Geos

🇿🇦25%

South Africa

🇷🇴12%

Romania

Work Background

Shanghai HuíLüè Business Consulting Co.Founder & Executive Director

Jan. 2021Shanghai, ChinaHuí//Lüè is a fluid brand innovation consultancy. We rethink and reshape businesses. Their marketing. Products & services, brands & communications. It is called Huí//Lüè for taking a different approach to reach the goal.

China Academy of ArtLong-Term Visiting Professor

Jan. 2020Hangzhou, Zhejiang, China

Saatchi & SaatchiRegional Strategy Director APAC & GC

Jan. 2014 - Dec. 2021Singapore/ ShanghaiRegional strategic lead on Pampers in Asia Pacific & Greater China, as well as Ariel, Tide, Joy, Crest, Oral-B, Safeguard and Gillette in Greater China. Clients: P&G (Baby Care, Male Grooming, Oral Care, Personal Care, Laundry), Amway, Danone, Invisalign, Pernod-Ricard CAREER HIGHLIGHT: APART FROM WINNING SPIKES ASIA AND EFFIE AWARDS FOR PAMPERS; ACHIEVING GLOBAL MARKET LEADERSHIP FOR PAMPERS PANTS; RECAPTURING MARKET LEADERSHIP IN JAPAN; TURNING AROUND PAMPERS BUSINESS IN CHINA, PHILIPPINES, VIETNAM

Saatchi & SaatchiRegional Strategy Director CEE & IMEA

Jan. 2013 - Dec. 2014London, United KingdomRegional strategic lead on Pampers in Central Eastern Europe, India, Middle East, Africa. Clients: P&G (Pampers) CAREER HIGHLIGHT: SUCCESSFULLY LAUNCHING PAMPERS PREMIUM CARE PANTS IN RUSSIA AND TURNING AROUND THE INDIAN MARKET BY LAUNCHING PAMPERS MAINLINE PANTS